Since the start of the year, numerous newspapers have dedicated article afterarticle to predictions of a looming demise of the so-called “Pink Tide”

The term “Pink Tide” is used to refer to the wave of left-of-center governments elected to power in Latin America during recent years.

A number of them were up for re-election, and pollsters and commentators alikeargued that for many, their time in government was up.

Instead, Sunday October 26 saw Brazilians re-elect Dilma Rousseff as president, ushering in a fourth consecutive Workers’ Party administration.

That same day, voters in neighboring Uruguay handed the incumbent Broad Front (FA) a majority in both houses of parliament, and FA candidate Tabare Vasquez goes into the second round of the presidential elections as hot favorite after winning49.5% of the vote in the first round (compared with 32% for his nearest rival).

These victories come on the back of the thumping win for Evo Morales (his third in a row), with more than 60% of the vote in Bolivia’s October 12 national election.

In fact, they cap off a period of 16 years of almost interrupted victories by center-left and leftist forces in South America, starting with the election of Hugo Chavezin December 1998.

What’s more, the “Pink Tide,” which at first appeared to be limited to countries south of Colombia, has quietly leaped over into Central America, with new victories earlier this year to left-of-center forces in Costa Rica and El Salvador.

What conclusions can we draw from all this?

The first is to never trust the corporate media and their pollsters.

Without a doubt, the campaign of dubious polls and accompanying articles predicting electoral defeats were largely aimed at bolstering the chances of rightists opposition candidates deemed to be more favorable to the interests of the corporate elites.

The media combined this with stories about how, under the current governing parties, everything from the economy to crime levels had worsened, or would worsen if they were returned to power.

The second deduction we can make is that, while the corporate media may continue to exert a lot of power, it is far from invincible.

Most people were able to see that a complete disjuncture existed between the negative stories the media was telling them and the improvements they experienced in their everyday lives.

Unsurprisingly, distrust in the corporate media has tended to increase, with manyturning to social and community media for their information.

A third feature worth noting is that the Latin America of 2015 is very different to the Latin America of 1998.

Gone are the days where a corporate background or ties to elite power circles are seen as positive features for a candidate.

Voters today are not only more likely to accept the idea that a woman, a trade unionist, an indigenous person or a former guerilla can be president, they positively identify with the current crop of leaders who they view as being “one of us.”

And its not just because the candidates look different; they also speak a different language and, most importantly, propose concrete alternatives that mark them outfrom the traditional political class with their insistence there was no alternative to free market neoliberalism.

Many of the traditional rightist parties have yet to fully grasp this. In Bolivia, Morales’ main opponent was Samuel Doria Medina, a white businessman who owns localBurger King franchises and was a minister in a previous neoliberal government.

Unsurprisingly, he failed to get even half the number of votes Morales did.

Alternatively, the right has done best in those countries where it has tried to adapt to this new reality by presenting fresh, young faces, with little visible ties to the old elites.

Venezuelan opposition candidate Henrique Capriles is a case in point.

You know things have dramatically changed in Venezuela when even candidatessuch as Capriles attend campaign events dress down in t-shirts and baseball caps, and run on slogans such as “vote down below and to the left.”

Capriles went as far as to claim that he was the person to continue Hugo Chavez’s legacy, despite having run against him only months before he died.

That the main challenge to the current wave of governments is largely coming fromthis new right that has attempted to adopt the language and look of their opponents,also reflects the failure of the “left-of-the-left” to mount any serious alternative of its own.

Where this “left-of-the-left” have run against incumbent governments, they have consistently failed to win any sizeable support.

Their discourse, based on the idea that nothing has changed and that the newgovernments are just like the old ones, combined with their lack of concrete and tangible alternative policies or programs, has arguably left them more marginal thanthey were nearly two decades ago.

Critics put this down to the ability of “Pink Tide” governments to co-opt and neuter protest movements, and their ability to serve out one or more terms in government – something that only a decade ago seem an impossible feat – would seem to back this assertion.

However, this viewpoint is far too superficial.

The reality is that there are far more protests today in most countries governed by “Pink Tide” governments than there were in the years leading up to their election.

What is interesting is that these protests themselves are also a reflection of thechanges that have occurred in the region.

Unlike the anti-neoliberal protests of yesteryear, few pose a direct challenge to the new post-neoliberal model that while far from having broken with capitalism, represents a shift towards greater state intervention and wealth redistribution.

Instead, they tend to revolve around particular differences over the shape of newmodel.

The emergence of new demands also reflects important demographic shifts that have occurred as a result of these changes in the economic policies.

This includes, for example, the rise of the “new middle class,” made of millions whohave been lifted out of poverty. Today, their demands tend to focus less on havingaccess to basic services and more towards seeking improvements in the servicesthat cannot cope with the increased number of users.

Then there is the “new proletariat,” comprised of young people that have benefitted from better access to education, but are unable to obtain better incomes (in relations to their parents), due to the highly precarious working conditions left behind by neoliberalism.

The lives of millions have been affected by the important political and economicchanges have occurred over recent years.

At the same time, they continue to confront limitations imposed by the ongoing shadow cast by neoliberalism and shortcomings or weaknesses of existing governments.

Overcoming these challenges will require the active participation and mobilization ofthose below who first brought these “Pink Tide” governments to power.

Harnessing the energies of the current wave of protests will be crucial not only to holding back the right, but also progressing a process that is still largely defined by how it differs from neoliberalism, towards the construction of a different, and better world.

---