Njengaye nawuphi na waseMelika ongaqhelekanga, ndiye ndatya iintaba zentengiso ebonisa ukuqhekeka kwabasetyhini, iilwimi zabasetyhini, iiesile zabasetyhini, kunye nenyama yabasetyhini eqinile kunye nenyama ethambileyo - ngamanye amaxesha igqunywe kwisiqwenga se-lemon peel, icebisa ukuba ibhinqa - yintoni? - isiqhamo esilindele ukuxotyulwa kwaye sityiwe, kunjalo.
Ndiye ndothuka ngenye imini xa ibhasi yedolophu yamisa ecaleni kwam ekudibaneni kwendlela, ndabe ndijongene nobuso ngobuso nesiqingatha seshumi elinambini labafazi abangabhityileyo, ababhityileyo benxibe impahla yangaphantsi emhlophe ejongeka ebonakalayo bemile bejonge bonwabile. ngokwabo. Akukho namnye kubo owayebethelela into ye-phallic ngolwimi lwakhe okanye elungisa imilebe yakhe eyenziwe nge-silicone ibe yi-sulky, fuck-me pout.
Ukuza kuthi ga ngoku, intengiso yenze umsebenzi wayo. Ngokuqinisekileyo bendithatha ukujonga okwesibini. Akukho nto ifana nebhinqa eliqhelekileyo kwiintengiso, kwaye akukho mntu ungabonakali njengeqhekeza lenyama kwisitya esilungiselelwe ukuhlutha oko sixelelwa ukuba yiminqweno yethu yesini. Inokuba yenzelwe ntoni le ntengiso?
Kuyavela ukuba uDove uphehlelele iphulo elitsha lentengiso "yobuhle bokwenyani." Izibhengezo zicebisa ukuba โamabhinqa okwenene aneegophe zokwenene,โ yaye lixesha lokuba imveliso yobuhle isabele kwiimfuno zala mabhinqa okwenene. Ibonakala njengabaguquli bemveliso yobuhle, indawo yewebhu yeDove ithi iintsuku zemigangatho yobuhle engqongqo zigqithile.
Kodwa ngaba ngenene iHobe liphambi kwegophe, ukuze sithethe? Okanye ngaba basebenzisa imizimba ye-plupper ukuthengisa enye imveliso? Mhlawumbi abantu babo bentengiso baqaphele ukuba amathanga atyibilikayo aguqulela kwii-intshi ezisikweri zenyama kwaye ngenxa yoko ii-ounces zolwelo olutsha lwe-trademarked firming potion.
"Ukuqinisa amathanga e-supermodel yobukhulu be-2 akukho mngeni," ifundeka njalo iwebhusayithi ye-campaignforrealbeauty.com. โKwaye babonelela ngolusu oluxabisekileyo lokufunxa imveliso yethu,โ ungaphantse ube nomfanekiso-ngqondweni wabantu abathengisa iHobe bezibalela. Kodwa khawuqwalasele oko kubandakanyekileyo ekuqiniseni amathanga โomfazi wokweneneโ kasayizi 14. Akumangalisi ukuba "iHobe lifuna ukubhiyozela loo magophe." Cinga ngayo yonke imimandla engaphezulu ezibonelela ngayo!
UHobe uzenza umntu othi ekugqibeleni aphulaphule amabhinqa ebesoloko ekhalazela iinkolelo ezingokwesini kangangeminyaka emininzi kangaka. Kodwa oko besatyabeka kufutshane nabafazi beze emacaleni ebhasi, andiboni ukuba sisuke sade safika ke sana. Ngaba i-de-sexualized, ebonakalayo-ebonakalayo, i-underwear emhlophe ngandlela-thile imele inyathelo eliya phambili kuba ixhomekeke ekusebenzeni kwaye kude nokuhombisa okucocekileyo? Hayi ngokokubona kwam. Kutheni le nto iHobe - iqumrhu labucala ekuphela kwenjongo kukuzityebisa - lifumane indawo eninzi yoluntu yokuhlomla ngemizimba yabasetyhini kunye nempahla yangaphantsi yabasetyhini?
UHobe ufuna ukwenza imali ngathi, kwaye ke asondela kuthi ngokusixelela ukuba asimkelekanga kwaphela ngale ndlela siyiyo. Njengeqabane elixhaphazayo, bayasichitha baze basakhe kwakhona. Emva kokuba sibona indlela esilinganisa ngayo kakuhle - nakwaba bafazi "bagobileyo" - uHobe uyasihenda ngesiqinisekiso esithuthuzelayo, "Musa ukuphelelwa lithemba. Ithemba likhona.โ Nantsi ikwimo ye-Intensive Firming Cream, i-Intensive Firming Lotion, kunye ne-Firming Body Wash.
Abakwishumi elivisayo, abasenenceba iminyaka embalwa ngaphambi kokuba bakhuphe i-cellulite yabo iya kuba yinto yabo yokubhengeza-intengiso, bahlaselwe ngomnye umyalezo. Kwinyanga ezayo, iDove, ephethwe yi-Unilever, ngokubambisana nenkampani yaseMelika yaseMelika ephethwe yiMattel, iza kuphehlelela โubuhle bokwenyani baseMelika ngaphakathi nangaphandle.โ Abantwana abaneminyaka esibhozo ukuya kwelishumi elinesibini kuya kufuneka balungise umyalezo ophikisanayo othi mababhiyozele ukuba bangoobani na kodwa bathenge iimveliso ezibenza ngcono.
Ndiyazi ukuba abantwana abafikisayo banolwazi kwezi ntsuku, kodwa bafanele ukuba bazive njani belungile malunga nokuba bangoobani xa zonke izinto ezilungileyo zenziwe zangaphandle, zifakwe ebhotileni, kwaye zithengiswe kubo njenge: โMy Way Styling Gel,โ โFull of Hope Isepha, "kunye"Thatha iiVithamini zakho zeDaily Body Lotion." Njengeqebengwana lethamsanqa, imveliso nganye ibandakanya intetho ekhuthazayo, efana โnobuhle bokwenyani yindlela okhangeleka ngayo xa usonwabileโ (USA Today).
โOwu hayi,โ izicingela ngokwayo intombazana eyayikade ingakhanyiselwanga ngaphambili. Ukonwaba yayilelokuphela kwexesha awayengacingi ngendlela awayekhangeleka ngayo. Ngoku, kwanaloo ndawo yokulahlwa ekudlaleni-yokonwaba - eneneni yeyona ndawo yokudlala yombutho omkhulu wabazalwana. Apho, unokuzama ukungena kuzo naziphi na iindawo ebezikade zingekho ngqiqweni engqondweni yakhe. Intoni? Ubucinga ukuba udlala ibhola ekhatywayo? Ukwakha inqaba yesanti? Ukufunda incwadi? Cinga kwakhona - hayi malunga nento oyenzayo, kodwa malunga nokukhanya kolusu lwakho, ukusebenza kwejeli yeenwele zakho, nokuba ubuso bakho buqaqambisa ngokwaneleyo na ithemba njengoko kufunwa yi "Full of Hope Soap."
Mhlawumbi akunjalo? Khawuleza ufake isicelo kwakhona!!
Ngandlelโ ithile, oku kukujongwa okudiniweyo. Sonke siyazi ukuba nayiphi na i-corporation, kuquka ne-Dove, isizathu esipheleleyo sokubakho kukutyebisa abanini-stockholders balo. Kwaye banenkululeko yokufezekisa iinjongo zabo ngayo nayiphi na indlela endala abayifunayo - nokuba kukwanelisa inkcubeko ngezifuba eziphuculweyo zekhompyuter kunye neeesile ezibraswe ngumoya okanye ukuzama ukufumana ukuqhelana negama legama kunye nokuthembeka ngokubonisa abafazi abathi, "Ukuziva umhle kufuneka yenza ngendlela endiziva ngayo ngaphakathi."
Eyona nto ifihlakeleyo kukuba iinkampani zizama ukuzibeka njengabagwebi bayo yonke into. โIphulo leNtengiso yeDove Lijonge Ukuchaza Ubuhle Ngokutsha,โ utsho njalo umxholo weWomenโs Wear Daily (10-08-04). Ihobe alifuni ukuba abafazi bazicingele ngokwabo ngobuhle. Ngephulo layo elitsha, i-Dove iphuma kwinkcazo emxinwa yobuhle ukuze ilawule iinkcazo ezincinci kunye. Awunguwe ophetheyo. Ihobe linjalo. Isihloko esikhulu se-USA Today sigxininisa le ngongoma: โIphulo le-Ad lixelela abafazi ukuba babhiyozele ukuba bangoobaniโ (7-8-05).
Kufana nokungathi balindele ukuba amabhinqa aphendule athi, โEwe, ewe, mhlekazi,โ aze afudukele kwindawo ekufuphi ethengisa amayeza ukuze afumane โngaphakathi nangaphandleโ iimveliso zobuhle eziya kubanceda baqalise umbhiyozo wabo.
UHobe *unqwenela* ukuba abasetyhini bafudukele kwindawo yokutshixa, kodwa ke akunjalo, yiyo loo nto besebenza nzima ukusixelela into emasiyenze nesiyicingayo. Kodwa balwa idabi elingaphumeleliyo. Thetha nje malunga nawuphi na womanl, kwaye uya kufumana abantu mhlawumbi ngaphezulu okanye ngaphantsi njengabo ndiyazi.
Bazama ukufumana indlela yokufumana oonyana babo ekholejini endaweni yasemkhosini. Bazama ukukhangela indlela yokuhlawula amatyala. Bacinga ukuba imfazwe yase-Iraq isekelwe kubuxoki. Bafuna ubomi nomsebenzi ungabi nastres. Banqwenela ukuba umphathi ubuncinane abanike isidima sokungabangxoli. Bangathanda ukukwazi ukufowunela abagulayo xa benentloko ekhubazekileyo.
Bayazi ukuba iimpendulo kule minqweno zinokufumaneka kuphela kuhlengahlengiso oluntsonkothileyo lwezinto eziphambili kuluntu nakuqoqosho lwethu. Banezimvo ezahluka-hlukeneyo malunga nokuba mabenze ntoni na ngoku kuqonda. Usenokuva ngabasetyhini abafuna iimpendulo ecaweni, emakhayeni abo, kwisangqa sabahlobo babo, kwimibutho yabo okanye kweminye imibutho yasemsebenzini. Kodwa ndiza kuqinisekisa ukuba awuyi kufumana ibhinqa elikhangela izisombululo kwingqayi yekrimu yokuqinisa.
Uninzi lwabasetyhini lukholelwa, njengomzekelo weDove uJulie, ukuba "Ukuvuka rhoqo kusasa kwaye uphile ubomi obonwabisayo, obunempilo." Abaninzi bazihombisa ngeendlela ezahlukeneyo baze bahambe beziva benomtsalane, kwaye *kutheni ukuze* oko kungabi yinxalenye yokuphila ubomi obonwabisayo nobusempilweni? Ndiyagula nje ngumzalwana omkhulu-ubhuti / oxhaphazayo othatha indawo yonke xa kuziwa ekuchazeni ingxoxo kunye neeparameters zezempilo, ezonwabileyo, kunye ne-sexy.
Ngenye imini, ndabona ibhinqa eligoso kakhulu elinebhulukhwe ephantsi ngokwenene ligoba lichola into ethile. Wayenomvambo ophuma kumngxunya wempundu kunye nempahla yangaphantsi eyenziwe ngentambo yokwandisa i-intshi ezininzi ngaphezulu kwebhulukhwe. Ewe, ndiye ndajonga okwesibini. Wayenomdla. Ebesenza eyakhe inkcazo. Kwaye ibingaphawulwanga okanye inikwe ilungelo lokushicilela okanye ibhalwe phantsi yinkampani yezizwe ngezizwe okanye yatyatyekwa ecaleni kwebhasi. Kwaye kwakungaxeleli ukuba yintoni engalunganga kwabanye abantu kunye nendlela abanokulungiswa ngayo.
Kutshanje i-bulgy, i-post-menopausal, i-50-into yomhlobo osuka e-Brazil ebendixelela ngendlela ayichithe ngayo imali yakhe yokuzalwa kwiimpahla zangaphantsi ezihexayo. Uye wasifumana sonke sihleka ngomfana wakhe oneminyaka engama-30 owayengenawo amandla awayenawo. Qwalasela, qhwanyaza. Gququzela, gungqa. Yaye wasixelela ngosukelo lwakhe lokubuyela eBrazil ukuya kuqhomfa isisu, nto leyo eyayigculelwa yintombi yakhe eneminyaka eli-12 ubudala. โMama, uphilile unjani wena.โ
Kukweli nqanaba apho sinokuthi siqalise ukucinga ngendlela eyakhayo malunga nokujongela phantsi iinkolelo zezesondo - inqanaba labantu bokwenyani, kwimizimba yokwenyani, kubomi bezesondo bokwenyani kunye neenkxalabo zokwenyani malunga nobomi bokwenyani. Okunokwenzeka kuhle kwaye kuninzi. Iinkampani azinandima apha.