Lixesha lonyaka kwakhona.
Ulibale i-ISIS, i-Obamacare, kunye nezopolitiko zoMongameli waseMelika-kusengaphezulu konyaka kude.
Ulibale ukutshintsha kwemozulu kunye neemfazwe zobukhosi.
Gxininisa koko amajelo eendaba aseMelika aza kugxila kuko, ezona mpahla zintle kwi-Hollywood's Red Carpet-hayi uphawu lwezopolitiko-kwaye, ewe, ngubani phakathi kwasebukhosini bethu bokwenyani oya kuba ngabaphumeleleyo iAcademy Award.
Ngaba ubusazi ukuba bonke abagqatswa nabo โbanesiphiwoโ ngezipho ezixabisekileyo ezikhutshiweyo kwiinkampani zeplagi yokuthengisa? Uninzi lweelokhwe kunye nobucwebe nazo zinikelwe ukubonisa ngobusuku bemiboniso.
Kuqikelelwa ukuba bangaphezu kweebhiliyoni ezimbini abantu abaza kucula.
Qonda ukuba yintoni na uninzi lwemithombo yeendaba malunga ne-glitz kunye nobukhazikhazi obushiya ngaphandle ukuba iimuvi azikho "umboniso wobugcisa" kodwa zibonisa ishishini, kwaye, eneneni, lishishini elimangalisayo lehlabathi. Oko kubandakanya iinkqubo zeTV, iiDVD kunye โnemvelisoโ ezininzi ezinxulumeneyo. Kwiinkampani, malunga nokwakhiwa kweempawu kunye namathala eencwadi athengiswa kwihlabathi liphela, ngokuphindaphindiweyo.
Ubungakanani bukhulu kwaye, emva kokwakhiwa kwenqwelomoya, ukuzonwabisa ngamaMelika ' #2 ishishini kunye nehlabathi liphela njengemarike kunye nomthengisi, nangona kwimimandla emininzi oorhulumente banendlela yokuxhasa imveliso. Apha, kukho inkuthazo yemveliso eyahlukeneyo kunye nekhefu lerhafu.
Ngokutsho kohlolisiso olwenziwa eFransi, i-IDATE, โimarike kamabonwakude yehlabathi ka-2013 iza kuvelisa ishishini leebhiliyoni ezingama-323 zeerandi, yaye ama-44 ekhulwini avela kwizibhengezo, ama-47 ekhulwini ahlawulelwa umrhumo nesithoba ekhulwini kwinkxaso-mali kawonke-wonke. Ukuqwalasela ukuba iindleko zenkqubo zithatha malunga ne-50 yepesenti yengeniso ye-TV epheleleyo, sinokucinga ngokukhuselekileyo ukuba umxholo umele ubuncinane i-160 yezigidigidi inxalenye yaloo mali. Njengenqaku lereferensi, e-US, iinethiwekhi zeentambo zodwa ngokudibeneyo zichitha ngaphezulu kwe-20 yeebhiliyoni zeedola ngonyaka kwiinkqubo.
Kuyavunywa, i-US imele phantse i-36 yeepesenti yemarike ye-TV yehlabathi jikelele, kodwa iYurophu ayikho ngasemva nge-30 ekhulwini, ilandelwa yi-Asia-Pacific (ipesenti ezingama-21), i-LATAM (phantse i-XNUMX ekhulwini) kunye ne-MEA (phantse i-XNUMX pesenti).
Ngokubhekiselele kumalungelo eTV/evidiyo ezithunyelwa ngaphandle, i-US ivelisa i-20 yeebhiliyoni zeerandi ngonyaka, leyo, eyongezwe kwishishini leTV yasekhaya yase-US, iya kuzisa ishishini lokuthengisa umxholo weTV malunga ne-70 yeebhiliyoni zeedola ngonyaka. Ukuba sithe saqwalasela ukuba ukuya kuthi ga kwi-70 pesenti yelo shishini ilawulwa ikakhulu zizitudiyo zase-US, malunga nama-50 eebhiliyoni zeerandi kwabelwana ngazo kwiinkampani ezisixhenxe, kumyinge we-7 yeebhiliyoni zeerandi ngonyakaโฆ.โ
Ke asithethi nje ngomgangatho wefilimu apha, kodwa inkqubo ethengisa ngaphezu kokuba isitsho. Intengiso ibukhali kwaye lishishini elimoshayo.
Kunjengokuba omnye umhlalutyi watshoyo, โEneneni, imodeli yoshishino yezitudiyo zikamabonwakude zaseUnited States yahlukile kangangokuba alikho elinye ilizwe eliye lakwazi ukuyiphinda okanye ukuyiphinda. Ngokusisiseko, oku kungenxa yokuba ayenzi ngqiqo yeshishini. Ngaba naliphi na elinye ishishini likamabonwakude ehlabathini linokuvuma okanye likwazi ukuchitha imali engaphezu kwezigidi ezingama-500 zeerandi ngonyaka kuphuhliso ukuze livelise iinkqubo ezinomlinganiselo wama-80 ekhulwini ongaphumeleliyo?โ
Kulapho kungena abaxhasi befilimu abangabonakaliyo, "abapakishi" be-PR, iifemu zaseWall Street, ii-accountant ezinolwazi, abaphathi be studio kunye nemikhosi yabathengisi kunye nabathengisi.
Ngelixa umshicileli ugxile ekuthengiseni amatikiti kunye nengeniso, ingqwalasela encinci ihlawulwa ekuthengeni iimali-mboleko kunye nokwenza imali ngengeniso yentengiselwano. Inkqubo yesitudiyo isebenza njengebhanki ebala ukuhla kwexabiso kunye neendlela zokubeka iifilimu kwiivenkile esele zingabo.
Impembelelo eli shishini lenkcubeko enalo kwipolitiki yethu iya ibonakala kwaye ingundoqo. Impikiswano yamva nje malunga nomdlalo ohlekisayo, "Udliwano-ndlebe," umboniso bhanyabhanya othi makubulawe inkokeli yelinye ilizwe, ujike waba luphawu "lwentetho yenkululeko" ukuze lube semthethweni emva kokuba istudiyo siqhekezwe ngabagxeki. Asazi ukuba ngubani owenze loo nto-iNorth Korea njengoko i-US inyanzelisa okanye umntu ongaphakathi njengoko iingcali ezininzi zokhuseleko ziqikelela.
Kwaye ke kukho "i-American Sniper" ekhokelwa yiRiphabhlikhi uClint Eastwood ukuba lionizes ijoni elilambileyo ekujoliswe kulo e-Iraq owayedelele abantu balapho Okumangalisayo kukuba, eli qhawe labulawa kamva lelinye ijoni.
Kwaye ngoku, kukho ifilim emalunga nephulo likaMartin Luther King Omnci. lamalungelo oluntu elibizwa ngokuba nguSelma ophumelele amawonga amaninzi kodwa hayi loo magama amaninzi. Abadlali abantsundu bayangxola, abanabulungisa kwaye bathetha ngobuhlanga. Okungakhankanywanga kukuba kunyaka ophelileyo kwenzeka into efanayo kumboniso bhanyabhanya ongoNelson Mandela owaphumelela ukuchongwa kwengoma kaBono kuphela. Abantu baseAfrika baziva bengayithandi le ndlela yonyango.
Izazinzulu zentlalo ezifunda ezi zinto azisathethi ngokwemigaqo efana ne-impiriyali yenkcubeko okanye ubutshaba kutshintsho lwentlalo kumaziko eendaba. Amagama amatsha e-buzzwords kukuhamba kolwimi lwenkcubeko kunye nokusondelelana ngokwenkcubeko okanye "ukuxhomekeka kwe-asymmetrical". Uxolo andikwazi ukungena kwijagoni ukuchaza ukuba bathetha ngantoni.
Okumangalisayo kukuba, ngelixa ukugxeka okucacileyo kwentlalo akuphezulu kwi-ajenda, kukho umzekelo weefilimu ezithanda nje ukuvuthela ilizwe.
Impapasho ethi The Concourse iyabuza, โKukangaphi usibona isiXeko saseNew York sitshatyalaliswa kwiscreen? Ilos Angeles? eKansas? Kangangexesha elide bekukho iimuvi, kukho iimuvi zentlekele. Imephu engentla ibonisa i-189+ uhlaselo lwe-cinematic olunjalo-usebenzisa a kakhulu Inkcazelo ebanzi yodidi โlwentlekeleโโeye yathwaxa iindawo ezahlukahlukeneyo zaseUnited States.โ
Ke, nanjengoko inesidingo sokwenza imali kubaphulaphuli bayo, ayinamathandabuzo malunga nokubetha iMelika ukuba ibethe i-smithereens.
Ngaba abaphulaphuli benza njani ingqiqo ngebhombu yenkcubeko abayifumana kwiHollywood? Kukho abagxeki abacingayo njengo-Anita Watts ebhala kwiFilimu Journal. Wenza amanqaku amaninzi afanele ukuqwalaselwa kuquka:
- Akukho mali yaneleyo yokufundisa ukufunda nokubhala kumajelo eendaba ezikolweni. Sibetha abantwana ngomxholo kodwa asibaniki izixhobo zokuwucacisa, singasathethi ke ngokuzikhusela kuwo.
- Abenzi beefilimu abakwazi kuziphilisa naxa besenza iifilimu eziyimpumelelo. Uhlahlo lwabiwo-mali luye lwehla kule minyaka - kwaye imirhumo iyehla kunye nabo. Iimuvi zimbalwa kwaye zikude phakathi kweminyaka kubenzi bazo kwaye ngaphandle kwezivumelwano eziphezulu okanye iigigs zokufundisa, kunzima kumdali ukuba ahlale egxile kwifilimu ngaphandle kokuba umntu usisityebi. Kwaye kunjalo, ingeniso ikhula ngakumbi intlekisa yonke imihla (nangona benganyanzelekanga).
*โOwu, ndiFatedโ sesona sihloko sibalaseleyo โsokukhethekileyoโ komnqweno kule Melika yaseMelika. Ifilimu yobugcisa mayigwetywe. Isihloko segesi (esiyintsomi) sivela kumvelisi uMike Ryan osisebenzise njengeshorthand kwinto ayibona njengeqhinga lokufumana iinkampani ezininzi: inqaku lenkanyezi eligxile kulutsha elijoliswe kubaphulaphuli-abanobuhlobo ngobuxoki-olugqithisayo. Ifilimu yobugcisa ifile. Iinkampani zokusasaza azijongi nje ukunika abantu oko bakufunayo. Bakwakhokela njengoko wonke umntu esazi ukuba abantu ngokubanzi bayayithanda into abayifunayo (i-White Hare syndrome). Sikhokelwa phi?
Ke, njengoko simangaliswa yiminyhadala efana neeOscars, sishiyeka sinemibuzo emininzi esinika iimpendulo ezimbalwa.
News Dissector uDanny Schechter uhlela Mediachannel.org. Izimvo ku [imeyile ikhuselwe].
I-ZNetwork ixhaswa ngemali kuphela ngesisa sabafundi bayo.
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