For his smallish stature, Amazon Boss Jeff Bezos has a booming, uproarious laugh. Unleashed during workdays, its sonic burst startles people, given it comes from as harsh and driven a taskmaster as exists on the stage of corporate giantism.

Is Bezos’s outward giddiness a worrisome reflection of what Bezos is feeling on the inside? Is he laughing at all of us?

Is Bezos laughing at the tax collectors, having avoided paying  most states’ sales taxes for years on all the billions of books he sold online, thereby giving him an immediate 6 to 9 percent price advantage over brick-and-mortar bookstores, that also paid property taxes to support local schools and public facilities? That, and being an early online bookseller, gave Bezos his crucial foothold, along with other forms of tax avoidance that big companies utilize.

Is Bezos laughing at the bureaucratic labor unions, that somehow can’t get a new handle on organizing the tens of thousands of exploited blue collar workers crying for help in Amazon warehouses and other stress-driven installations? With a net-worth over $80 billion, why should he worry?

Is Bezos laughing at the giant retailers, who are closing hundreds of stores because their thin margins cannot withstand Amazon’s predatory pricing?

Is Bezos laughing at the Justice Department’s Antitrust Division which, before Trump, was studying how old antitrust laws could be used to challenge monopolizing Molochs such as Amazon in the 21^st century? It is time for antitrust officials to explore  new regulatory actions and modern legislation to deal with today’s conglomerates.

Is Bezos laughing at Main Street, USA which he is in the process of hollowing out; along with nearby shopping malls who can’t figure out how to supersede the convenience of online shopping with convivial ground shopping experience?

Is Bezos laughing at Walmart, bestirring itself, which is starting to feel like giant Sears Roebuck did before Walmart’s relentless practices caught up and crushed what is now a shrunken, fragile Sears?

Is Bezos laughing at the United States Postal Service, to which he has given – for the time being – much business for shipping Amazon’s packages? Bezos has no intention of this being a long term arrangement. Imagine Amazon with its own fleet of driverless vehicles and drones. Amazon is already using part-time workers to deliver its wares.

Is Bezos laughing at the Washington Post, which he bought for a song in 2014 while he was holding down a large contract with the CIA and other government agencies?

Is Bezos laughing at Alibaba, the huge (bigger than Amazon) Chinese online seller that is trying but failing to get a toehold in the US market? It is hard to match Amazon’s ruthlessness on its home turf. Is Bezos laughing at people’s manipulated susceptibility for convenience, hooking them with $99 a year for free shipping? Ordering from their computer or cell phone for speedy delivery to sedentary living, Amazon’s customers are robbed of the experience of actively going to local businesses where they can personally engage with others, get offered on the spot bargains and build relationships for all kinds of social, civic and charitable activities.

Is Bezos laughing at many millions of Amazon customers who think temporary discounts and minor shipping convenience can make up for the billions of tax dollars Amazon has learned to avoid and the thousands of small business competitors whose closures shrink the local property tax base that supports schools and other essential public services?

As Amazon spreads around the world selling everything and  squeezing other businesses that use its platform, is Bezos laughing at humanity? His ultimate objective seems to preside over a mega-trillion dollar global juggernaut that is largely automated, except for that man at the top with the booming laugh who rules over the means by which we consume everything from goods, to media, to groceries. Crushing competitors, history shows, is leads to raising prices by monopolizers.

Consumers, workers and retailers alike must be on higher alert and address this growing threat. You have nothing to lose except Bezos’s tightening algorithmic chains. To start the conversation, you can wait for Franklin Foer’s new book out this September, titled World Without a Mind: The Existential Threat of Big Tech. Until then, a good substitute is his 2014 article in The New Republic, Amazon Must be Stopped.