When Mark Zuckerberg was asked if Facebook had influenced the outcome of the 2016 presidential election, the founder and CEO dismissed the notion that the site even had such power as “crazy.” It was a disingenuous remark. Facebook’s website had an entire section devoted to touting the “success stories” of political campaigns that used the social network to influence electoral outcomes. That page, however, is now gone, even as the 2018 congressional primaries get underway.

In the wake of a public reckoning with Facebook’s unparalleled ability to distribute information and global anxiety over election meddling, bragging about the company’s ability to run highly effective influence campaigns probably doesn’t look so great.

Facebook’s “success stories” page is a monument to the company’s dominance of online advertising, providing examples from almost every imaginable industry of how use of the social network gave certain players an advantage. “Case studies like these inspire and motivate us,” the page crows. Current examples include CoverGirl (“promoting a beauty brand makeover with video ads on Facebook and Instagram”) and Tropicana (“Facebook video ads elevate fruit juice brand awareness”). Not so controversial.

The case studies that Facebook used to list from political campaigns, however, included more interesting claims. Facebook’s work with Florida’s Republican Gov. Rick Scott “used link ads and video ads to boost Hispanic voter turnout in their candidate’s successful bid for a second term, resulting in a 22% increase in Hispanic support and the majority of the Cuban vote.” Facebook’s work with the Scottish National Party, a political party in the U.K., was described as “triggering a landslide.”

The “success stories” drop-down menu that once included an entire section for “Government and Politics” is now gone. Pages for the individual case studies, like the Scott campaign and SNP, are still accessible through their URLs, but otherwise seem to have been delisted.

Asked about the delisting, a Facebook spokesperson said that “a number of the studies have been archived, but they’re still available at the individual links.” Asked why the “Government and Politics” section had been removed entirely, the spokesperson did not reply.


ZNetwork is funded solely through the generosity of its readers.

Donate
Donate
Leave A Reply

Subscribe

All the latest from Z, directly to your inbox.

Institute for Social and Cultural Communications, Inc. is a 501(c)3 non-profit.

Our EIN# is #22-2959506. Your donation is tax-deductible to the extent allowable by law.

We do not accept funding from advertising or corporate sponsors.  We rely on donors like you to do our work.

ZNetwork: Left News, Analysis, Vision & Strategy

Sound is muted by default.  Tap 🔊 for the full experience

CRITICAL ACTION

Critical Action is a longtime friend of Z and a music and storytelling project grounded in liberation, solidarity, and resistance to authoritarian power. Through music, narrative, and multimedia, the project engages the same political realities and movement traditions that guide and motivate Z’s work.

If this project resonates with you, you can learn more about it and find ways to support the work using the link below.

Subscribe

All the latest from Z, directly to your inbox.

No Paywalls. No Billionaires.
Just People Power.

Z Needs Your Help!

ZNetwork reached millions, published 800 originals, and amplified movements worldwide in 2024 – all without ads, paywalls, or corporate funding. Read our annual report here.

Now, we need your support to keep radical, independent media growing in 2025 and beyond. Every donation helps us build vision and strategy for liberation.

Subscribe

Join the Z Community – receive event invites, announcements, a Weekly Digest, and opportunities to engage.

WORLD PREMIERE - You Said You Wanted A Fight By CRITICAL ACTION

Exit mobile version