Source: Inequality.org

Photo by Ringo Chiu/Shutterstock

McDonald’s workers in 15 U.S. cities are staging a one-day strike this week. They’re demanding at least a $15 hourly wage for every McDonald’s worker. McDonald’s is resisting, pledging only to raise average wages to $13 an hour.

In the meantime, the profits keep rolling in. The fast-food giant registered $4.7 billion in 2020 earnings and shelled out $3.7 billion in dividends. CEO Chris Kempczinski personally pocketed $10.8 million last year, 1,189 times more than the $9,124 that went to McDonald’s most typical employee.

Kempczinski and his executive mates at McDonald’s seem to think they can outlast the Fight for $15 crowd. These execs, more to the point, seem to think they know everything.

Knowing everything, after all, has been the secret sauce behind McDonald’s corporate success. Nothing happens at Mickey D’s without incredibly intensive market research: “Plan, test, feedback, tweak, repeat.” That cycle never ends. More people-hours may go into planning the launch of a new McDonald’s menu item than Ike marshaled planning the D-Day invasion.

All this planning has McDonald’s executives supremely confident about their business know-how. But, in fact, these execs do not know their business inside-out. They do not know their workers.

Workers remain, for McDonald’s executive class, a disposable item. Why pay them decently? If some workers feel underpaid and overstressed, the McDonald’s corporate attitude has historically been, good riddance to them. The company has always been able to find workers willing to work ever harder for ever little. Turnover at McDonald’s, Bloomberg reported before the pandemic, was running at an annual rate of 150 percent.

McDonald’s, of course, hardly rates as unique. The entire fast-food industry rests on a low-wage, high-turnover foundation. And at those rare moments — like this spring — when new workers seem harder to find and hire, the industry starts expecting its pals in public office to cut away at jobless benefits and force workers into having to take positions that don’t come close to paying a living wage.

This entire approach, even in business terms, makes no sense. Instead of treating workers as disposable and replaceable, businesses ought to be treating them as partners. Who says so? The Harvard Business Review, hardly a haven for anti-corporate sloganeering. Last week, this eminent journal published an insightful piece on the insanity — from a business efficiency perspective — of treating high turnover as just another unavoidable expense of doing business.


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Sam Pizzigati, an associate fellow at the Institute for Policy Studies, has written widely on income and wealth concentration, with op-eds and articles in publications ranging from the New York Times to Le Monde Diplomatique. He co-edits Inequality.org Among his books: The Rich Don’t Always Win: The Forgotten Triumph over Plutocracy that Created the American Middle Class, 1900-1970 (Seven Stories Press). His latest book: The Case for a Maximum Wage (Polity). A veteran labor movement journalist, Pizzigati spent 20 years directing publishing at America’s largest union, the 3.2 million-member National Education Association.

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