Source: Covering Climate Now

Covering climate activism well is a critical part of getting the climate story right. Too often journalism focuses on protesters’ tactics and not the problems they’re drawing attention to or the arguments they’re making. But we can serve our audiences better, treating activists as the newsmakers they are, rigorously evaluating their arguments as we would a public official.

In this one-hour Talking Shop webinar, journalist and activist Bill McKibben and Inside Climate News’s Activism Reporter Keerti Gopal joined CCNow co-founder and executive director of strategic initiatives Kyle Pope to discuss what good coverage of activism looks like, ways every journalist can improve their coverage of activism and activists, and why covering activism isn’t activist.


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Bill McKibben is an author, environmentalist, and activist. In 1988 he wrote The End of Nature, the first book for a common audience about global warming. He is a co-founder and Senior Advisor at 350.org, an international climate campaign that works in 188 countries around the world.

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