Ku dhawaad filim kasta oo waligiis la sameeyo, waqti ka mid ah, jilaa ayaa cuni doonta badeecooyinka xayawaanka: cheeseburger, steak, sandwich tuna, omelet, jeex bisaha ah, caano rux… wax kasta ha ahaatee. Inta badan, qoraalka ayaa xitaa yeelan doona jilayaal si gaar ah u muujinaya jacaylka ay u qabaan qiimahan. Dib u eegista filimadan, dabcan, ma arki doontid wax ku saabsan arrintan. Ma jiro dib-u-eegis filim oo waligiis cambaarayn doona filimka sababtoo ah protagonist-ku wuu cunay oo ku raaxaystay, dheh, sandwich la dubay. Si kastaba ha ahaatee, haddii aad sii deyn lahayd filim si toos ah uga hadlaya cuntada caadiga ah ee Maraykanka iyo isticmaalka xayawaanka, qoraa kasta oo caqli leh ayaa diyaar u ah oo diyaar u ah inuu helo oo uu yareeyo fariinta. Dhammaan waa qayb ka mid ah qaboojiyeyaasha khafiifka ah ee maalinlaha ah ee aan u adkaysanno. Haddii aadan i rumaysan, fiiri qaar ka mid ah cinwaannada "Fast Food Nation"
dib u eegis
"'Cuntada degdega ah' waxay u adeegtaa wax badan si loo calaliyo" (San Jose Mercury News) "Waa wax xun!" (Edmonton Sun) "Beefing Up 'Fast Food Nation'" (Washington Post) "Khaladka bunka" (Toronto Star) "'Ummadda Cunnada Degdega ah' wax yar ayay u qaniintaa riwaayad ahaan" (Seattle Post)
Intelligencer) "'Ummadda Cunnada Degdega ah' waxay u adeegtaa cunto gadoodsan" (Los Angeles Daily). Boston Herald)
Markaa waxaan haysanaa AO Scott, dib u eegista filimada ee wargeyska rikoodhka, New York Times. Dib u eegista Scott ("Miyaa 'Qaranka Cunnada Degdega ah' wax u dhimi doonta rabitaanka cuntadaada?") waqti kuma luminayo ku jeesjeeska hadafka filimka. Jumlada kowaad, Scott waxa uu ka hadlayaa "mawduuca isbinaajka." Ku socota Scott, "Qaranka Cunnada Degdega ah" "wuxuu ku nool yahay xaaladaha meelaha quudinta iyo kawaannada" halkaasoo lo'du yihiin "hamburgers mustaqbalka." Markaa, ayuu yidhi, qofna kama caawin karo inuu ku dhiirrado "dareenka ah in la tilmaamo in cagaarka caleenta wasakhaysan uu dhowaan bukay dad ka badan hilibka wasakhaysan." Scott evens wuxuu ku daray: "Markaa halkaas."
Taas ka dib, caqiidadan loo ekeysiiyay dib u eegis wali kama hadlin filimka laftiisa. Taa bedelkeeda, Scott wuxuu si farxad leh u tilmaamay, Cannes, "Saxafiyiinta Mareykanka waxay ku faanaan (ama ugu yaraan ku kaftameen) inay u socdaan McDonald's maxalliga ah ka dib baaritaanka "Fast Food Nation", sida inay caddeeyaan inay iska caabiyeen casharradooda." Scott ugu dambayntii ma ka hadlay filimka tan ka dib? Maya. Wuxuu doortay halkii uu ka soo xigtay Bruce Willis (oo ka soo muuqday filimka) isagoo leh, "Dadka intooda badan ma jecla in loo sheego waxa iyaga u wanaagsan."
Ugu dambayntii, Scott waxa u soo dhawaaday in uu dhawr waxyaalood oo togan ka yidhaahdo “Qaranka Cunnada Degdega ah”, laakiin imisa qof ayaa wali akhrinayay dib u eegista wakhtigaas? Ma aha ilaa cutubka u dambeeya in uu sheegayo "silica carrabka la' ee lo'da," oo uu ugu yeero filimka "mid lagama maarmaan ah oo nafaqo leh."
Haddii aan ahaa qoraa ciwaanka ah, waxaan dhihi karaa: "New York Times: Junk Food Journalism."
Mickey Z. waxaa laga heli karaa Shabakadda at http://www.mickeyz.net.
ZNetwork waxa lagu maalgeliyaa oo keliya deeqsinimada akhristeyaasheeda.
Nalasoo