Vhiki kana kupfuura kutanga kwe2022 World Cup kuQatar, ndakanga ndichifamba muguta remumhenderekedzo yegungwa reZihuatanejo mudunhu reMexico reGuerrero kumaodzanyemba pandakapfuura boka revana vaitamba nhabvu nebhodhoro repurasitiki reCoca-Cola. Vaive vakagwinya nemufaro seboka ripi neripi revana vaitamba nhabvu chero kupi, uku bhodhoro reCoke raive, ndaifunga, rakakodzera zvinosiririsa munyika inotongwa. corporate chepfu.
Yakanga yakanyanya kukodzera, zvichida, yakapiwa kuti Coca-Cola uye bhora rinodzokera shure. Kambani iyi, iyo yanga iri mutsigiri weWorld Cup zviri pamutemo kubva muna 1978, yakapinda mumubatanidzwa neFIFA muna 1974 - kunyangwe zvazvo chiratidzo chayo chakazadza zviitiko zveWorld Cup kubvira 1950. Kudyidzana uku kwaiitirwa kusimudzira zvirongwa zvekusimudzira vechidiki, sezvo paine zviri pachena kuti hapana chiri nani pakukura kwevechidiki pane kunwa mvura inonamira yebrown iyo yakaipa kuhutano hwevanhu.
Hongu, mubatanidzwa unongova muromo wechando maererano nekuedza kwepasi rose kwe capitalism yekuyamwa mweya kubva munhabvu uye kubvisa chero zvisaririra zverufaro rwekutanga nekuita mari nekutengesa zvese mukati nekunze kwemunda. Tichifunga nezvemafashama enhema dzemakambani atinodaidza kuti "sponsorship", muoni wenhabvu asingazive angaregererwa nekufunga kuti Adidas yaive timu yenhabvu - kana kuti mitambo inoitwa pakati peEmirates neEtihad ndege.
Uye hapana chakafanana nekutsigira makwikwi makuru enhabvu kuvandudza mukurumbira wepasirese. Makambani eChinese vakabatawo - vari kutungamira mukushandisa mari yeQatar World Cup.
Mubhuku rake, El Fútbol a sol y sombra (Nhabvu muzuva nemumvuri), yakatanga kuburitswa muna 1995, munyori ane mukurumbira wekuUruguayan uye muteveri wenhabvu anofa Eduardo Galeano akataura kuti mutambi wenhabvu wese akange ave "chiziviso mukufamba"- kunyangwe zvisiri. munhu wese aifara nehurongwa ihwohwo. Pakati pe1950s, akayeuka, apo kirabhu ine mukurumbira yeMontevideo Peñarol yakaedza kumanikidza kushambadzira kwekambani pahembe dzayo, nhengo gumi dzechikwata dzakateedzera kumunda nemajezi akagadziridzwa uku mutambi weBlack Obdulio Varela aramba: "Ivo. aigara achitizvuzvurudza vaMutema nemhete mumhino. Mazuva iwayo aenda."
Kutaura chokwadi, hazvingofadzi chete uye mitambo kana huwandu hwemari hunonyadzisa hunobatanidzwa. Tora nyaya yaHorst Dassler - mwanakomana waAdidas muvambi Adi Dassler, iye pachake aimbove nhengo yeNazi Party - uyo muna 1982 akatanga kambani inonzi International Sports and Leisure, iyo yakabva yawana kodzero dzekushambadzira uye dzeTV kumabasa eFIFA, kusanganisira. Mukombe weNyika. Izvi zvakaitwa nekubhadhara chiokomuhomwe kuMutungamiriri weFIFA panguva iyoyo João Havelange - iye Havelange mumwe chete akazviratidza nenyasha pamwe nemudzvanyiriri weArgentina Jorge Videla panguva ye1978 World Cup muBuenos Aires.
Hudzvinyiriri uhu hwakazopedzisira hwakonzera kuuraya kana kutsakatisa vamwe zviuru makumi matatu vanofungidzirwa kuti vakasiya muhondo yemakore manomwe yakasviba yakavhenekerwa naani - ndiani mumwe? - United States, iyo yaigara ichishuvira kuve nehutongi hwakaipa hwebapiro rekurudyi muchikepe mukuda kwayo kuita kuti nyika ive yakachengeteka kune capitalism.
Muna 1998, Havelange akatsiviwa naSepp Blatter, uyo akapomerwawo mhosva yekutenga mavhoti nekunyengera mari uye, maererano naGaleano, akaita kuti Havelange aite se“Hanzvadzi yeRubatsiro”. Galeano akafa muna Kubvumbi 2015, mwedzi mumwe chete Dhipatimendi reJustice reUS risati rarova vakuru gumi nevana veFIFA pamwe nevakuru vemakambani nemhosva dzehuori, Gweta Guru reUS, Loretta Lynch achichema chema kuti vanhu ava "vakanganisa bhizinesi renhabvu pasi rose kuti vashande zvavanoda uye kupfumisa. pachavo”.
Asi sekuziva kunoita US, huwori kuzvipfumisa uye kusarangwa kwemakambani ibhizinesi semazuva ese mu capitalism - iyo yakaburitsawo "gentrification" yemutambo wacho, sezvakaratidzwa nevaongorori. Ongororo yakaburitswa neRoyal Society muna Zvita 2021 yakaona kuti "kuwandisa mari kwenhabvu" kwakakonzera kuwedzera kusaenzana pakati pezvikwata zviri mumakwikwi makuru eEuropean uye kufungidzira kuri kuwedzera kwezvakabuda mumutambo. Kunyangwe sezvo avo vane mutoro wekutonga kwemutambo vachiti vari kudyidzana nhabvu yepasi rose, muchokwadi, maitiro anodzokorora kusaenzana kunokonzerwa nekudyidzana kwepasi rose.
Chokwadi, mweya chaiwo wenhabvu wehunyanzvi wakashatiswa nekushandurwa kwemutambo kuita indasitiri - zvichikonzera mutambo wakarongeka uye wehunyanzvi une chinangwa chekushandura vatambi kuita marobhoti. Sezvakataurwa naGaleano, nzira iyi yebhola "inorambidza kufara kwose"; mukuda kwekuwedzera zvibereko uye purofiti yakawedzerwa, "inoramba mufaro, inouraya fungidziro, uye inorambidza kusatya". Mashiripiti, shure kwezvose, haana purofiti.
Saina kuAl Jazeera
Vhiki kuMiddle East
Bata kufukidza kwedu kwedunhu, zvese munzvimbo imwechete.
Netsitsi, zvisinei, kwagara kune vanhu vanoramba kuwana chirongwa. Semaonero aGaleano, mutambi wenhabvu wekuBrazil Mané Garrincha, akaberekerwa muurombo muRio de Janeiro muna 1933, aive mutambi akaunza mufaro mukuru kune vateereri munhoroondo yese yenhabvu, achishandura mutambo uyu kuita “kukoka kupati” . Zvakawanda kuvanachiremba vakadaidzira tarisiro yeramangwana ripi zvaro remumhanyi “uyu akapona panzara neporiyo… nehuropi hwemucheche, musana wakaita seS uye makumbo ese akakotamiswa kudivi rimwe chete”. (Capitalism yakakunda pakupedzisira, uye Garrincha akafa, ari murombo uye ari oga, muna 1983.)
Argentina nhabvu virtuoso Diego Maradona, zvakare kubva kudivi risiri iro remakwara, akazvidza miganhu, zvakare - kusanganisira nekushoropodza hudzvinyiriri hweterevhizheni mumutambo, kurwira kodzero dzevashandi munhabvu, vachida kubuda pachena kwemari kubva kumakirabhu enhabvu, kutsigira chikonzero chePalestine, uye kazhinji kutyaira masimba ari kumusoro kwemadziro. Ari kumunda, akaenderera mberi achipinza mashiripiti echikoro chekare mune zvemazuva ano kusvika adzingwa mu1994 World Cup.
Zvichakadaro, kurambana kuchangobva kuitika mukudzika kwenhabvu mukudzika kusina mweya, kunotyairwa nemari kwakaonekwa gore rapfuura, apo vateveri vakashatirwa muUnited Kingdom vakabatsira kumanikidza kudonha kwechirongwa cheSuper League chakagadzirirwa kuenderera mberi nehomwe dzevaridzi vezvikwata zvepamusoro.
Chokwadi, capitalism yakawana chinangwa chikuru nenhabvu yehunyanzvi.
Asi mutambo uyu unoramba uri manyuko echishuwo chakakurumbira uye chisimbiso chekubatana kwevanhu vasingaverengeki, kumatare emitambo, nhandare dzeuswa netsvina kubva kuMexico kuenda kuMozambique - kure nemabhiriyoni emadhora ari kutenderera mumaindasitiri enhabvu.
Sezvo 22nd World Cup inotanga muQatar nhasi, Galeano angadai akashoropodza chiitiko chose cheterevhizheni. Uye zvakadaro angadai pasina mubvunzo akatarisa paTV yake, doro riri muruoko, achitarisira kuona kunakidza kunorambidzwa - nguva yekubwinya kusina kusvibiswa uye runako. Nokuti sezvakaita vana vachikanda bhodhoro reCoca-Cola kumativi eZihuatanejo, pane chimwe chinhu pamusoro pebhola iyo capitalism haigoni kuuraya.
ZNetwork inopihwa mari chete kuburikidza nerupo rwevaverengi vayo.
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