Mwedzi gumi nemisere kubva ikozvino, vagari vachavhotera mutungamiri wenyika. Kana danidziro ya2004 yakaita seyekupedzisira, kudzoka kwesarudzo kunoratidza kuguma kwenyaya inoodza mwoyo yenhau.
Kune vataridzi venhau, vavhoti uye kufukidza zvinogona kunetsa kutora. Zvitarisiko zvepa terevhizheni zvinokwanisa kuita zvinonetesa, kusvotwa kana kutowedzera. Kushambadzira kushambadza kazhinji kunosundira miganho yeslick pandering. Vatori venhau vanogaroita sekunge vakagadzirira โkumhanyisa bhizaโ kukwikwidza pane kutaura nezvemafaro makuru emari akaitwa nevanokwikwidza.
Mishandirapamwe inotungamirwa nevezvenhau iko zvino yatonga nhangemutange yega yega yemutungamiri wenyika, yakatsveyamiswa nekuda kwemari hombe. Uye nepo mamirioni evaAmerica vane pfungwa dzinofambira mberi vachishuvira kuve nemhedzisiro mune zvematongerwo enyika, vanowanzo tarisana nezvinoita senge sarudzo pakati pekukanganisika kwakanyanya uye kusarudzika.
Shanduko dzinoshamisa dzinoitika panguva dzekutsvaga mutungamiri wenyika. Vanhu vanowanzo taura pachena vanogona kunzvenga kana kusavimbika chaiko - paruzhinji zvakadaro - kana vazvitaura sevatsigiri vechokwadi vemumwe mukwikwidzi. Nuances uye kuongororwa kwakasanganiswa kunowanzobuda nepahwindo.
Kazhinji, โkutsigiraโ mumiriri kunoreva kunyepa pamusoro pemumiriri. Kukanganisa kunokurumidza kupera; hunhu hunoonekwa kamwe kamwe. Yakadzokororwa kumadzishe, imwe mhando yePR alchemy inoshandura vatora mukana kwenguva refu kuita maprofile muushingi uye mafiritsi emakambani anopera nguva kuita shasha dzevanhuwo zvavo.
Kuparadzana kwerudzi urwu raive dambudziko guru muna 2000, apo vatsigiri vakawanda veAl Gore vakapedzisira vaomerwa kuratidza mutevedzeri wemutungamiri wenyika semuvengi akasimba wekusarongeka. Pasi pemitemo inofungidzirwa yemutambo wenhau, havakwanise kubvuma hunyengeri hwaGore kana chokwadi chekuti aive aita zvakawanda kubatsira kufambisa nzvimbo yezvematongerwo enyika kurudyi. Mumakakatanwa asingaverengeki enhau, vatsigiri veGore vakaedza kusimudzira mutakuri wavo semhandu isingagoneki - zvakanyanya kusiyana nemumiriri chaiye.
Kwenguva yakareba, vazhinji vevatsigiri veDemocratic Party vakachema pachivande kuzviisa pasi kwebato kusimba rekambani vachirumbidza pachena vatungamiriri veDemocratic semienzaniso. Chikonzero cheichi schizoid maitiro ndechekuti zvakafanira kusimudzira inopindirana midhiya mufananidzo.
Pane dambudziko rimwechete hombe: Kumamiriyoni evavhoti vangangove vavhoti, zano iroro hariite chokwadi. Pavanokokwa kuti vaende pamwe nemutsara wezvematongerwo enyika unorumbidza hacks dzakadomwa sevaoni, vanhu vazhinji vangada kusavhota - kana vangangoda kuvhota kune mumiriri webato diki asina mukana wekuhwina asi ane varatidziri. zvirinani kuita kunge vanofarira kutaura chokwadi uye kuvaka sangano rakatendeseka.
Asi ko kana vatsigiri vanofambira mberi vemutungamiri wenyika yeDemocratic vakaedza chimwe chinhu chakasiyana gore rinouya? Zvakadini kana vakasarudza kutaura pachena kuti pasi roseโkusanganisira zvinobudisa nhauโzvinzwe? Musiyano wacho waizova unoshamisa.
Old mode: "Mumiriri X mutungamiri anokurudzira."
Mamiriro matsva: "Mumiriri X ane manyepo, asi achienzaniswa neMutungamiri Bush inyanzvi mune nhumbi dzokurwa dzinopenya."
Old mode: "Rekodhi yeMumiriri X inoratidza kuti achadzosa kuvimbika kuWhite House."
New mode: "Rekodhi yeMumiriri X inoratidza kuti mushandi anoshuvira wekambani yeAmerica. Asi ndichavhotera kubva kwaari nekuti George W. Bush akatonyanya kuipa.โ
Old mode: "Mumiriri X achaunza chiyero kuUS yekune dzimwe nyika mutemo."
New mode: "Mumiriri X murwi anosiririsa, asi Bush ane njodzi zvakanyanya."
Iyo nyowani modhi inogona kunzwika isinganzwisisike, kunyangwe inoshamisa. Asi izvo zvinofanirwa kutiudza chimwe chinhu - kana kutaura chokwadi kuchiita sezvisinganzwisisike uye zvikumbiro zvinoratidzika kunge zvakajairika.
Maitiro akadai anogona kukwezva vazhinji vanofambira mberi vanoda kupedzisa hutungamiriri hwaBush asi vachidawo kutaura chokwadi muhurongwa uhu. Kune avo vanoona kuti mumiriri weDemocratic anosemesa asi asiri anosemesa saGeorge W. Bush, sarudzo itsva yaizobuda - inogona kunzi "rutsigiro rwekutuka."
Candor mukati megore resarudzo zvingaite sekubvakacha nemhedzisiro yakaipa. Sezvinobvumwa, haisi vimbiso yechinhu chero chipi - kunze kwekujekesa uye kushomeka kwezvematongerwo enyika eAmerica.
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Norman Solomon ndiye munyori-mubatsiri we "Target Iraq: Izvo Nhau Media Zvisina Kukuudza." Kuti uwane chidimbu uye rumwe ruzivo, enda ku: www.contextbooks.com/new.html target