Ndi nthawi ya chaka inanso.
Iwalani ISIS, Obamacare, ndi ndale za Purezidenti waku America-zitsalabe chaka chimodzi.
Iwalani kusintha kwa nyengo ndi nkhondo zachifumu.
Yang'anani kwambiri pazomwe atolankhani aku America akufuna kuyang'ana kwambiri, mikanjo yokongola kwambiri pa Red Carpet ya ku Hollywood-osati chizindikiro cha ndale-ndipo, ndithudi, ndani mwa mafumu athu enieni adzakhala opambana pa Mphotho ya Academy.
Ndipo kodi mumadziwa kuti onse omwe akupikisana nawo alinso ndi "mphatso" zamtengo wapatali zotulutsidwa m'mabungwe kuti apange pulagi yotsatsira? Zovala zambiri ndi zodzikongoletsera zimaperekedwanso kuti ziwonetsedwe usiku wawonetsero wawonetsero.
Akuti anthu oposa XNUMX biliyoni adzamvetsera.
Mvetsetsani zomwe ambiri atolankhani amalankhula za glitz ndi kukongola amasiya kuti mafilimu si "zojambula" koma akuwonetsa bizinesi, ndipo, kwenikweni, bizinesi yayikulu padziko lonse lapansi. Izi zikuphatikiza ma TV, ma DVD ndi "zinthu" zambiri zofananira. Kwa makampani, ndizomangamanga ndi malaibulale omwe amagulitsidwa padziko lonse lapansi, mobwerezabwereza.
Kukula kwake ndi kwakukulu ndipo, pambuyo popanga ndege, zosangalatsa ndi Americas '. #2 makampani ndi dziko lonse lapansi msika ndi ogulitsa, ngakhale m'madera ambiri maboma ali ndi njira zothandizira kupanga. Pano, pali zolimbikitsa zopanga zosiyanasiyana komanso nthawi yopuma misonkho.
Malinga ndi kafukufuku amene bungwe la IDATE la ku France linachita, โmsika wapa TV padziko lonse wa 2013 udzapanga bizinesi yokwana madola 323 biliyoni, ndipo 44 peresenti idzabwera chifukwa chotsatsa malonda, 47 peresenti ya ndalama zolipirira ndi 50 peresenti ya ndalama za boma. Poganizira kuti ndalama zopangira mapulogalamu zimatengera pafupifupi 160 peresenti ya ndalama zonse zapa TV, titha kuganiza kuti zomwe zili mkati zikuyimira pafupifupi $20 biliyoni ya ndalamazo. Monga pofotokozera, ku US, ma cable network okha onse amawononga ndalama zoposa $XNUMX biliyoni pachaka pamapulogalamu.
Zowona, US ikuyimira pafupifupi 36 peresenti ya msika wonse wapadziko lonse wa TV, koma Europe siili kumbuyo ndi 30 peresenti, kutsatiridwa ndi Asia-Pacific (21 peresenti), LATAM (pafupifupi naini peresenti) ndi MEA (pafupifupi atatu peresenti).
Pankhani yotumiza ufulu wapa TV/kanema kunja, US imapanga ndalama zokwana $20 biliyoni pachaka, zomwe, kuwonjezeredwa ku bizinesi yaku US yaku TV, zitha kubweretsa bizinesi yonse yogulitsa pa TV pafupifupi $70 biliyoni pachaka. Tikaganiziranso kuti mpaka 70 peresenti ya bizinesiyo imayang'aniridwa makamaka ndi masitudiyo aku US, $ 50 biliyoni amagawidwa m'makampani asanu ndi awiri, pa avareji ya $ 7 biliyoni pachakaโฆ.
Kotero sitikunena za khalidwe la kanema pano, koma mapulogalamu omwe amagulitsa kuposa momwe amanenera. Kutsatsa ndikwambiri ndipo ndi bizinesi yowononga.
Katswiri wina ananena kuti: โZoonadi, malonda a masitudiyo apawailesi yakanema ku United States ndi apadera kwambiri moti palibe dziko lina limene lakwanitsa kuchita zinthu ngati zimenezi. Kwenikweni, izi ndichifukwa sizikupanga bizinesi iliyonse. Kodi makampani ena a pa TV padziko lapansi angalole kapena kutha kuwononga ndalama zoposa $500 miliyoni pachaka pakupanga ziwonetsero zomwe zikulephera kufika pa 80 peresenti?โ
Apa ndipamene otsatsa ndalama zamakanema osawoneka, "onyamula katundu" a PR, makampani aku Wall Street, akauntanti anzeru, oyang'anira ma studio ndi magulu ankhondo opanga malonda ndi mahustlers.
Ngakhale atolankhani amayang'ana kwambiri kugulitsa matikiti ndi ndalama zomwe amapeza, chidwi chochepa chimaperekedwa pakugula ngongole ndikuzipanga ndalama ndi ndalama zomwe amapeza. Dongosolo la situdiyo limagwira ntchito ngati banki yowerengera kutsika kwamitengo ndi njira zoyika makanema m'malo omwe ali nawo kale.
Zomwe zimakhudzidwa ndi chikhalidwe cha chikhalidwe ichi pa ndale zathu zikuwonekera kwambiri komanso zapakati. Mkangano waposachedwa wokhudza nthabwala zonyansa, "The Interview," kanema woyitanitsa kuphedwa kwa mtsogoleri wakunja, adasandulika kukhala chizindikiro cha "ufulu wolankhula" kuti chikhale chovomerezeka pambuyo poti situdiyo idabedwa ndi otsutsa. Sitikudziwabe yemwe adachita izi - North Korea monga momwe US โโikulimbikitsira kapena munthu wamkati monga momwe akatswiri ambiri achitetezo amaganizira.
Kenako pali "American Sniper" motsogozedwa ndi Clint Eastwood waku Republican yemwe amakakamira msilikali wina wanjala ku Iraq yemwe amanyoza anthu am'deralo Chodabwitsa n'chakuti, ngwaziyi inaphedwa ndi msilikali mnzake.
Ndipo tsopano, pali filimu yonena za kampeni ya Martin Luther King Jr. yomenyera ufulu wachibadwidwe yotchedwa Selma yomwe yapambana ma ulemu ambiri koma osati osankhidwa ambiri. Ochita zisudzo akuda amakalipira, mopanda chilungamo komanso akuwonetsa tsankho. Osatchulidwanso kuti zomwezi zidachitikanso chaka chatha ku kanema wonena za Nelson Mandela yemwe adangopambana pakusankhidwa kwa nyimbo ya Bono. Anthu aku Africa adakhumudwa ndi chithandizocho.
Akatswiri a sayansi ya chikhalidwe cha anthu omwe amaphunzira zinthuzi samalankhulanso ngati chikhalidwe cha imperialism kapena kudana ndi kusintha kwa chikhalidwe cha anthu m'mabungwe ofalitsa nkhani. Mawu atsopanowa ndi otsutsana ndi chikhalidwe ndi zilankhulo komanso kuyandikana kwa chikhalidwe kapena "kudalirana kosagwirizana". Pepani sindingathe kulowa mu jargon kuti ndifotokoze zomwe akulankhula.
Chodabwitsa n'chakuti, ngakhale kuti kutsutsidwa momveka bwino kwa chikhalidwe cha anthu sikuli pamwamba pa ndondomeko, pali mafilimu omwe amangokonda kuwomba dziko.
Buku lina lotchedwa Concourse limafunsa kuti, โKodi mzinda wa New York City wawonongedwa kangati pakompyuta? Los Angeles? Kansas? Kwa nthawi yayitali pakhala mafilimu, pakhala pali mafilimu atsoka. Mapu omwe ali pamwambawa akuwonetsa 189+ zowukira zamakanema zoterezi-kugwiritsa ntchito a kwambiri kutanthauzira kwakukulu kwa mtundu wa โtsokaโ โomwe avutitsa madera osiyanasiyana a United States.
Chifukwa chake, ngakhale ikufunika kupanga ndalama kuchokera kwa omvera ake, ilibe zotsalira pakuphwanya America kuti iwononge.
Kodi omvera amamvetsetsa bwanji za chikhalidwe chomwe amalandira kuchokera ku Hollywood? Pali otsutsa oganiza bwino ngati Anita Watts akulemba mu Film Journal. Amapanga mfundo zambiri zoyenera kuziganizira kuphatikiza:
- Palibe ndalama zokwanira zophunzitsira luso la zofalitsa nkhani mโsukulu. Tikuuza ana zambiri zomwe zili mkati koma sitiwapatsa zida zoti azitha kuzimvetsetsa, osasiyapo kudziteteza ku izi.
- Opanga mafilimu amalephera kupeza zofunika pamoyo ngakhale pamene nthawi zonse amapanga mafilimu opambana. Mabajeti akhala akutsika kwazaka zambiri - ndipo ndalama zimatsika nawo. Makanema ndi ochepa komanso apakati pazaka zomwe amawapanga komanso opanda mabizinesi apamwamba kapena magigi ophunzitsa, ndizovuta kuti wopanga aziyang'ana kwambiri filimu pokhapokha wina ali wolemera. Ndipo ndithudi, phindu lonse limakula ngati nthabwala tsiku lililonse (ngakhale sayenera kutero).
*"Oops, I Farted" ndiye dzina lachikhumbo "mwapadera" mu United States Of America awa. Art filimu kuthetsedwa. Mutu wa gaseous (wopeka) udaperekedwa ndi wopanga Mike Ryan yemwe adaugwiritsa ntchito ngati njira yachidule pazomwe amawona ngati njira zopezera makampani ambiri: mutu wa nyenyezi womwe umayang'ana kwambiri kwa achinyamata. Filimu yojambula yafa. Makampani ogulitsa samangofuna kupatsa anthu zomwe akufuna. Amatsogoleranso monga aliyense akudziwa kuti anthu amakonda zomwe akufuna (The White Hare syndrome). Kodi tikutsogoleredwa kuti?
Chifukwa chake, tikadabwitsidwa ndi zochitika ngati Oscars, timasiyidwa ndi mafunso ochulukirapo omwe amapereka mayankho ochepa.
Wotulutsa Nkhani Danny Schechter asintha Mediachannel.org. Ndemanga kwa [imelo ndiotetezedwa].
ZNetwork imalandira ndalama kudzera mu kuwolowa manja kwa owerenga ake.
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