Kutatsala mlungu umodzi kapena kuposerapo kuti mpikisano wa World Cup wa 2022 uyambe ku Qatar, ndinali kuyenda mumzinda wa Zihuatanejo womwe uli m’mphepete mwa nyanja ku Mexico m’chigawo cha kum’mwera kwa Guerrero pamene ndinadutsa gulu la ana akusewera mpira atanyamula botolo la pulasitiki la Coca-Cola. Anali owoneka bwino ngati gulu lililonse la ana akusewera mpira kulikonse, pomwe botolo la Coke linali, ndimaganiza, loyenera momvetsa chisoni m'dziko lolamulidwa ndi chiwopsezo chamakampani.
Zinali zoyenera makamaka, mwina, chifukwa Coca-Cola ndi mpira zimabwerera kumbuyo. Kampaniyo, yomwe yakhala ikuthandiza pa World Cup kuyambira 1978, idalowa mu mgwirizano ndi FIFA mu 1974 - ngakhale chizindikiro chake chakhala chikudzaza zochitika za World Cup kuyambira 1950. mwachiwonekere palibe chabwino kwa chitukuko cha achinyamata kuposa kumwa madzi a bulauni omwe ndi oipa kwa thanzi la munthu.
Zoonadi, mgwirizano umenewo ndi nsonga chabe ya zomwe zachitika potengera zoyesayesa za capitalism yapadziko lonse lapansi zoyamwa moyo mu mpira ndikuchotsa zotsalira zilizonse zachisangalalo choyambirira popanga ndalama ndi kugulitsa chilichonse pabwalo ndi kunja. Chifukwa cha kusefukira kwa mabodza amakampani omwe timawatcha "kuthandizira", wowonera mpira wosazindikira angakhululukidwe poganiza kuti Adidas ndi gulu la mpira - kapena kuti machesi amachitidwa pakati pa Emirates ndi ndege za Etihad.
Ndipo palibe chomwe chingafanane ndi kuthandizira mpikisano waukulu kwambiri wampira kuti upangitse mbiri yapadziko lonse lapansi. Makampani aku China nawonso agwira - akutsogola pakuwononga ndalama ku Qatar World Cup.
M'buku lake, El Fútbol a sol y sombra (Mpira padzuwa ndi mthunzi), lofalitsidwa koyamba mu 1995, wolemba wotchuka wa ku Uruguay komanso wokonda mpira wovuta kwambiri Eduardo Galeano adanenanso momwe wosewera mpira aliyense adakhala "wotsatsa" - ngakhale sanatero. aliyense anali wokondwa ndi dongosolo limenelo. Cha m'ma 1950s, adakumbukira, pomwe kilabu yotchuka ya Montevideo Peñarol idayesetsa kukakamiza kutsatsa kwamakampani pa malaya ake, mamembala 10 a timuyi adapita kumunda ndi ma jersey osinthidwa pomwe wosewera waku Black Obdulio Varela adakana: "Iwo adakana. ankatikokera Akuda ndi mphete kumphuno. Masiku amenewo apita. ”
Kunena zowona, sizimangokhala zosangalatsa komanso masewera pamene pali ndalama zonyansa. Tengani nkhani ya Horst Dassler - mwana wa woyambitsa Adidas Adi Dassler, yemwe anali membala wakale wa chipani cha Nazi - yemwe mu 1982 adayambitsa kampani yotchedwa International Sports and Leisure, yomwe idapeza mwayi wotsatsa komanso ma TV pazochita za FIFA, kuphatikiza. World Cup. Izi zidachitika popereka ziphuphu kwa Purezidenti wa FIFA João Havelange - yemweyo Havelange yemwe adawonekera mwachifundo limodzi ndi wolamulira wankhanza waku Argentina Jorge Videla pa World Cup ya 1978 ku Buenos Aires.
Ulamuliro wankhanza uja ndiye unachititsa kupha kapena kupha anthu ena 30,000 omwe akuwaganizira kuti anali otsalira pankhondo yonyansa yazaka zisanu ndi ziwiri yomwe idayatsidwa ndi wobiriwira - ndaninso? - United States, yomwe nthawi zonse inkafunitsitsa kukhala ndi maulamuliro oyipa kwambiri akumanja kuti apangitse dziko kukhala lotetezeka ku capitalism.
Mu 1998, Havelange adalowedwa m'malo ndi Sepp Blatter, yemwenso akuimbidwa mlandu wogula mavoti komanso kugwiritsa ntchito ndalama zambiri ndipo, malinga ndi Galeano, adapangitsa kuti Havelange aziwoneka ngati "Mlongo Wachifundo". Galeano anamwalira mu Epulo 2015, mwezi umodzi Unduna wa Zachilungamo ku United States usanawononge akuluakulu khumi ndi anayi a FIFA ndi akuluakulu aboma pamilandu yazakatangale, pomwe Loya wamkulu waku US Loretta Lynch akudandaula kuti anthuwo "ayipitsa bizinesi ya mpira padziko lonse lapansi kuti akwaniritse zofuna zawo komanso kulemeretsa. iwowo”.
Koma monga momwe US amadziwira bwino, kudzibweretsera katangale komanso kusasamala kwamakampani ndi bizinesi monga mwachizolowezi mu capitalism - zomwe zapangitsanso "kukulitsa" masewerawo, monga ofufuza awonetsa. Kafukufuku wofalitsidwa ndi Royal Society mu Disembala 2021 adapeza kuti "kuchulutsa ndalama kwa mpira" kudapangitsa kuchulukirachulukira pakati pa magulu amasewera akuluakulu aku Europe komanso kuchulukirachulukira kwa zotsatira zamasewera. Ngakhale omwe ali ndi udindo woyendetsa masewerawa akunena kuti ndi mpira wapadziko lonse lapansi, zoona zake, ndondomekoyi ikufanana ndi kusagwirizana komwe kulipo pakati pa makampani.
Zowonadi, mzimu womwewo wa akatswiri a mpira waipitsidwa chifukwa chakusintha kwamasewera kukhala makampani - zomwe zidabweretsa masewera okhazikika komanso aukadaulo omwe cholinga chake ndikusintha osewera kukhala maloboti. Monga Galeano ananenera, njira iyi ya mpira "imaletsa zosangalatsa zonse"; pofuna kuchulukitsidwa kwa zokolola ndi phindu lowonjezereka, "zimatsutsa chisangalalo, kupha zongopeka, ndi kuphwanya malamulo". Matsenga, pambuyo pa zonse, sizopindulitsa.
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Mwachifundo, komabe, pakhala pali anthu omwe amakana kulowa nawo pulogalamuyi. Malinga ndi Galeano, wosewera mpira waku Brazil Mané Garrincha, wobadwira mu umphawi ku Rio de Janeiro mu 1933, anali wosewera yemwe adabweretsa chisangalalo chachikulu kwa omvera m'mbiri yonse ya mpira, ndikupangitsa masewerawa kukhala "kuyitanira kuphwando" . Zochuluka kwambiri kwa madotolo omwe anali ndi chiyembekezo chamtsogolo mwamasewera a "wopulumuka wanjala ndi poliyo uyu ... (Ukapitalizimu unapambana pamapeto pake, ndipo Garrincha anamwalira, wosauka komanso yekha, mu 1983.)
Katswiri wa mpira waku Argentina Diego Maradona, yemwenso waku mbali yolakwika ya njanji, adaphwanya malire, nawonso - kuphatikiza podzudzula nkhanza za kanema wawayilesi pamasewera, kulimbikitsa ufulu wa anthu ogwira ntchito mu mpira, kufuna kuwonetseredwa kwachuma kuchokera kumakalabu a mpira, kuthandizira cholinga cha Palestina, ndipo nthawi zambiri amayendetsa mphamvu zomwe zili pamwamba pa khoma. Ali kumunda, adapitiliza kulowetsa matsenga asukulu zakale kukhala zamasiku ano mpaka atachotsedwa mu 1994 World Cup.
Pakadali pano, kukana kwaposachedwa kwambiri pakutsika kwa mpira kukhala kopanda mzimu, motsogozedwa ndi ndalama kudawoneka chaka chatha, pomwe mafani okwiya ku United Kingdom adathandizira kugwa kwa chiwembu cha Super League chomwe chidapangidwa kuti chiwonjezere matumba a eni makalabu osankhika.
Zowonadi, capitalism yapezadi cholinga chachikulu ndi mpira waukadaulo.
Koma masewerawa akadali gwero lachisangalalo chodziwika bwino komanso chitsimikiziro chodziwika bwino kwa anthu osawerengeka, m'mabwalo amasewera, mabwalo a udzu ndi zigamba kuchokera ku Mexico kupita ku Mozambique - kutali ndi mabiliyoni a madola omwe akuzungulira m'mafakitale a mpira.
Pamene 22 World Cup ikuyamba ku Qatar lero, Galeano mosakayikira akadadzudzula chiwonetsero chonse chawailesi yakanema. Ndipo komabe mosakayikira akanayang'ana pa TV yake, mowa m'manja mwake, akuyembekeza kuti ayang'ane zosangalatsa zoletsedwa - mphindi ya kukongola kosadetsedwa ndi kukongola. Chifukwa monga momwe ana akukankhira botolo la Coca-Cola kuzungulira Zihuatanejo, pali chinachake chokhudza mpira chomwe capitalism sichingaphe.
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