ʻO kēlā manawa kēlā o ka makahiki.
E poina iā ISIS, Obamacare, a me ka politika Pelekikena ʻAmelika - ʻoi aku ma mua o hoʻokahi makahiki.
E poina i ka hoʻololi ʻana i ke aniau a me nā kaua imperial.
E noʻonoʻo i ka mea a ka poʻe media ʻAmelika e nānā aku ai, nā ʻaʻahu nani loa ma Hollywood's Red Carpet–ʻaʻole he hōʻailona politika—a, ʻoiaʻiʻo hoʻi, ʻo wai i waena o kā mākou aliʻi maoli e lilo i poʻokela Academy Award.
A ua ʻike paha ʻoe ua "makana" nā mea hoʻokūkū āpau me nā makana waiwai i ʻoki ʻia mai loko mai o nā hui no kahi plug hoʻolaha? Hāʻawi ʻia ka nui o nā lole a me nā mea nani e hōʻike i ka pō o ka hōʻike ʻana o nā hōʻike.
Ua manaʻo ʻia ʻoi aku ma mua o ʻelua piliona kānaka e hoʻolohe.
E hoʻomaopopo i ka mea i haʻalele ʻia e ka hapa nui o ka media hype e pili ana i ka glitz a me ka glamor i nā kiʻiʻoniʻoni ʻaʻole "hōʻike kiʻi" akā hōʻike i ka ʻoihana, a, ʻoiaʻiʻo, he ʻoihana nui honua. Loaʻa kēlā me nā hōʻike TV, nā DVD a me nā "huahana" pili. No nā hui, e pili ana i ke kūkulu ʻana i nā hōʻailona a me nā hale waihona puke e kūʻai ʻia ma ka honua holoʻokoʻa.
He nui ka unahi a, ma hope o ka hana ʻana i ka mokulele, ʻo ʻAmelika ka ʻoliʻoli. #2 ʻO ka ʻoihana me ke koena o ka honua he mākeke a mea hoʻolako, ʻoiai ma nā wahi he nui nā aupuni i loaʻa i ke ʻano e kōkua i ka hana. Ma ʻaneʻi, loaʻa nā ʻano mea hoʻoikaika hana a me nā ʻauhau ʻauhau.
Wahi a kahi noiʻi a ka IDATE i hoʻokumu ʻia ma Farani, "e hoʻopuka ka mākeke TV honua 2013 i kahi ʻoihana holoʻokoʻa o $323 biliona, me 44 pākēneka e hele mai ana mai ka hoʻolaha ʻana, 47 pākēneka o nā uku inoa inoa a me ʻeiwa pākēneka kālā lehulehu. I ka noʻonoʻo ʻana i nā kumukūʻai hoʻolālā e pili ana i ka 50 pakeneka o ka nui o ka loaʻa kālā o ka TV, hiki iā mākou ke manaʻo palekana e hōʻike ana ka ʻike ma kahi o $160 biliona hapa o ia nui. Ma ke ʻano he kuhikuhi, ma US, ʻo nā ʻoihana kelepona wale nō e hoʻolilo ma luna o $20 biliona i kēlā me kēia makahiki ma nā papahana.
ʻOiaʻiʻo, ʻo ka US kahi kokoke i 36 pakeneka o ka huina o ka mākeke TV honua, akā ʻaʻole mamao loa ʻo ʻEulopa me 30 pākēneka, a ukali ʻia e Asia-Pacific (21 pākēneka), LATAM (kokoke ʻeiwa pākēneka) a me MEA (kokoke ʻekolu pākēneka).
Ma ke ʻano o ka hoʻokuʻu ʻia ʻana o nā pono TV/wikiō, hoʻopuka ʻo ʻAmelika i kahi $20 biliona i hoʻokahi makahiki, ʻo ia hoʻi, i hoʻohui ʻia i ka ʻoihana TV kūloko o ʻAmelika, e lawe mai i ka ʻoihana kūʻai maʻiʻo TV ma kahi o $70 biliona i ka makahiki. Inā mākou e noʻonoʻo hou aʻe a hiki i ka 70 pakeneka o kēlā ʻoihana e hoʻokele nui ʻia e nā studio US, aia kekahi $ 50 biliona i kaʻana like ʻana i waena o ʻehiku mau hui, no ka awelika o $ 7 biliona i kēlā me kēia makahiki… "
No laila ʻaʻole mākou e kamaʻilio e pili ana i ka maikaʻi o ke kiʻiʻoniʻoni ma aneʻi, akā ʻo ka polokalamu e kūʻai aku ana ma mua o ka haʻi. ʻO ke kūʻai aku he ikaika a he ʻoihana hoʻopau wale.
E like me ka ʻōlelo ʻana a kekahi kanaka loiloi, "ʻOiaʻiʻo, ʻokoʻa loa ke ʻano ʻoihana ʻoihana kīwī o US no laila ʻaʻole hiki i kekahi ʻāina ʻē ke hoʻolike a hoʻolike paha. ʻO ke kumu, no ka mea ʻaʻole ia he manaʻo ʻoihana. E makemake paha kekahi ʻoihana TV ʻē aʻe o ka honua e hoʻolilo ma mua o $ 500 miliona i kēlā me kēia makahiki no ka hoʻomohala ʻana i nā hōʻike i loaʻa i ka 80 pakeneka o ka hāʻule ʻole?
ʻO kēia kahi e komo ai nā mea kālā kiʻiʻoniʻoni i ʻike ʻole ʻia, PR slick PR "packagers," Wall Street firms, savvy accountants, studio executives a me nā pūʻali o nā mea hana a me nā hustler.
ʻOiai ke kālele nei ka nūpepa i ke kūʻai aku ʻana i nā tiketi a me nā loaʻa kālā, ʻaʻole nui ka nānā ʻana i ke kūʻai ʻana i nā hōʻaiʻē a me ka monetizing iā lākou me nā loaʻa kālā. Hana ʻia ka ʻōnaehana studio e like me kahi panakō e helu ana i ka depreciation a me nā ala e kau ai i nā kiʻiʻoniʻoni ma nā hale kūʻai i loaʻa iā lākou.
ʻIke ʻia ka hopena o kēia ʻoihana moʻomeheu i kā mākou kālai'āina. ʻO ka hoʻopaʻapaʻa hou e pili ana i ka mea hoʻohenehene ʻōpala, "The Interview," he kiʻiʻoniʻoni e kāhea ana i ka pepehi ʻana i kahi alakaʻi haole, ua lilo i hōʻailona o ka "'ōlelo kūʻokoʻa" e hōʻoiaʻiʻo ʻia ma hope o ka hacked studio e nā mea hoʻohewa. ʻAʻole mākou ʻike i ka mea nāna i hana ia - ʻO Korea ʻĀkau e like me ke koi ʻana o ka US a i ʻole ka mea hoʻopukapuka e like me ka manaʻo o ka poʻe loea palekana.
A laila aia ʻo "American Sniper" i alakaʻi ʻia e Republican Clint Eastwood nāna i hoʻopaʻapaʻa i kahi koa pōloli i Iraq nāna i hoʻowahāwahā i nā kamaʻāina.
A i kēia manawa, aia ke kiʻiʻoniʻoni e pili ana i ka hoʻolaha ʻana o Martin Luther King Jr. no nā pono kīwila i kapa ʻia ʻo Selma i loaʻa i nā makana he nui akā ʻaʻole nui nā koho. ʻO ka poʻe keaka ʻeleʻele e uē ana, kūpono ʻole a hōʻike i ka racism. ʻAʻole i haʻi ʻia ʻo ia ka mea like i hana ʻia i ka makahiki i hala i ka kiʻiʻoniʻoni e pili ana iā Nelson Mandela i lanakila wale i kahi koho no kahi mele a Bono. Ua manaʻo ʻole ka poʻe ʻApelika i ka mālama ʻana.
ʻAʻole ʻōlelo hou ka poʻe ʻepekema pilikanaka e aʻo nei i kēia mau mea i nā huaʻōlelo e like me ka imperialism moʻomeheu a i ʻole ka huhū i ka hoʻololi ʻana i ka nohona ma nā ʻoihana media. ʻO nā huaʻōlelo hou he moʻomeheu-linguistic counter flow a me ka moʻomeheu pili a i ʻole "asymmetrical interdependence". E kala mai ʻaʻole hiki iaʻu ke komo i ka jargon e wehewehe i kā lākou e kamaʻilio nei.
ʻO ka mea hoʻohenehene, ʻoiai ʻaʻole kiʻekiʻe ka hoʻohewa ʻana i ka pilikanaka ma ka papa kuhikuhi, aia ke ʻano o nā kiʻiʻoniʻoni makemake wale e puhi i ka ʻāina.
Nīnau kahi puke i kapa ʻia ʻo The Concourse, "ʻEhia mau manawa āu i ʻike ai i ke kūlanakauhale ʻo New York i luku ʻia ma ka pale? ʻO Los Angeles? Kansas? Ma kahi kokoke i nā kiʻiʻoniʻoni, aia nā kiʻiʻoniʻoni pōʻino. Hōʻike ka palapala ʻāina ma luna i ka 189+ o ia mau hōʻeha cinematic-me ka hoʻohana ʻana i kahi loa ka wehewehe ākea o ke ʻano "disaster" - i hoʻopilikia i nā ʻāpana like ʻole o ʻAmelika Hui Pū ʻIa.
No laila, ʻoiai he pono e loaʻa ke kālā mai kāna poʻe hoʻolohe, ʻaʻohe ona kānalua e pili ana i ka luku ʻana iā ʻAmelika.
Pehea ka manaʻo o ka poʻe hoʻolohe i ka pōʻino moʻomeheu i loaʻa iā ia mai Hollywood? Aia nā mea hoʻohewa noʻonoʻo e like me Anita Watts e kākau ana ma Film Journal. Hāʻawi ʻo ia i nā mea he nui e noʻonoʻo pono ai:
- ʻAʻole lawa ke kālā no ke aʻo ʻana i ka ʻike media ma nā kula. Ke hoʻopuka nei mākou i nā keiki me ka ʻike a ʻaʻole naʻe mākou e hāʻawi iā lākou i nā mea hana e wehewehe ai, e pale aku iā lākou iho.
- ʻAʻole hiki i ka poʻe hana kiʻiʻoniʻoni ke loaʻa kahi ola ʻoiai ke hana mau nei lākou i nā kiʻiʻoniʻoni kūleʻa. Ke hāʻule nei nā kumukūʻai i nā makahiki - a ke iho nei nā uku me lākou. He liʻiliʻi a mamao loa nā kiʻiʻoniʻoni ma ke ʻano o nā makahiki no kā lākou mea hana a me ka loaʻa ʻole o nā makana ma luna a i ʻole ke aʻo ʻana i nā gigs, paʻakikī i ka mea hana ke hoʻomau i ka nānā ʻana i ke kiʻiʻoniʻoni ke ʻole ka mea waiwai. A ʻoiaʻiʻo, ʻOi aku ka nui o ka loaʻa kālā i kēlā me kēia lā (ʻoiai ʻaʻole pono lākou).
*ʻO "Oops, I Farted" ʻo ia ke poʻo inoa "specialized" o ka makemake ma kēia United States Of America. Hoʻopaʻi ʻia ke kiʻi ʻoniʻoni. ʻO ka inoa kinoea (fictional) i mahalo ʻia e ka mea hana ʻo Mike Ryan nāna i hoʻohana iā ia ma ke ʻano he pōkole no ka mea āna i ʻike ai ma ke ʻano o ka hoʻolālā kūʻai ʻana o ka hapa nui o nā ʻoihana: ʻo ke poʻo inoa hōkū ʻōpio-hoʻopaʻapaʻa hoʻopunipuni. Ua make ke kiʻi ʻoniʻoni. ʻAʻole makemake nā ʻoihana hoʻolaha e hāʻawi i nā poʻe i kā lākou makemake. Ke alakaʻi nei nō hoʻi lākou e like me ka ʻike ʻana o ka poʻe a pau e makemake nui nā kānaka i kā lākou makemake (The White Hare Syndrome). Ke alakaʻi ʻia nei mākou i hea?
No laila, ʻoiai mākou e hoʻohauʻoli ʻia e nā hanana e like me ka Oscars, waiho ʻia mākou me nā nīnau hou aʻe e hāʻawi ana i nā pane liʻiliʻi.
Hoʻoponopono ka News Dissector Danny Schechter Mediachannel.org. Manaʻo i [pale ʻia ka leka uila].
Hāʻawi kālā ʻia ʻo ZNetwork ma o ka lokomaikaʻi o kāna poʻe heluhelu.
E Makana mai