Umthombo: Ukugquma
Ubungakanani kunye namandla e-Amazon kubeka iqumrhu kanye kwindawo yentlekele yokuwohloka kwemozulu kunye nokungalingani kwezoqoqosho okubambe umhlaba wethu. Ukukhula kobutyebi beenkwenkwezi ze-CEO uJeff Bezos - ukuya kwi-100 yeebhiliyoni zeedola ukusukela ngo-Matshi, ngoku kudlula oko kuye nawuphi na omnye umntu embalini - kuhambelana ngokuthe ngqo neendleko zoluntu kunye nezokusingqongileyo zaseAmazon: iqumrhu lakhe liphatha kakubi abasebenzi balo, liyonakalisa imozulu kwaye lijongela phantsi amaziko oluntu axhasayo. iidemokhrasi zethu apha endleleni.
Ukuthatha iAmazon, ke ngoko, kuya kufuna ngaphezulu kokuthintela ubutyebi bobuqu bukaJeff Bezos okanye ukubiza uxanduva loshishino lwentlalo. Iya kufuna intshukumo yehlabathi elungelelaniswe kuwo onke amanqanaba obukumkani obukhulayo beAmazon: kubasebenzi, kubantu nakwiplanethi.
Yiyo loo nto namhlanje - iBlack Friday - imanyano yabasebenzi bamazwe ngamazwe iqala ukuhlanganisa iplanethi #Yenza iAmazonPay. Ukusuka eSรฃo Paulo, ukuya eBerlin, Seattle ukuya eHyderabad, abaphembeleli baya kuvelisa esi sikhalo kwiindawo eziphambili zaseAmazon, bebeka umbutho isaziso sokuba iintsuku zabo zokungohlwaywa ziphelile. Ukudibanisa imibutho yabasebenzi, iingcali zokusingqongileyo kunye nabemi kwihlabathi liphela, olu manyano lusebenzisa amandla okukuphela kwawo anokumelana namandla enkunzi yezizwe ngezizwe: umanyano.
Kwiminyaka nje embalwa, iAmazon izimise njengeyona ndawo iphambili kwisekethe yobungxowankulu behlabathi. Ukuqala ukuguqula amakhonkco phakathi kwemveliso, ukusasazwa kunye nokusetyenziswa kwiqonga layo ledijithali, isiseko selifu sombutho kunye ne-e-commerce inika i-Amazon impembelelo yokulawula kubomi obukhulu bezentlalo noqoqosho kwiplanethi iphela.
Inethiwekhi yeAmazon yamandla eshishini inabela kwiindawo zethu zokusebenza kunye nakubomi bethu. Abavelisi kunye nababoneleli abanalo ukhetho ngaphandle kokubambisana ne-Amazon ukugcina okanye ukufumana ukufikelela kubathengi. Abathengi, ngokwenxalenye yabo, bavakalelwa kukuba abanakukwazi ukuphepha i-Amazon, ngaphandle kokuba bazimisele ukulinda ixesha elide kwaye bakwazi ukuhlawula ngaphezulu. Ngokusebenzisa itekhnoloji yokucupha ngobuninzi njenge-Alexa, i-Echo kunye ne-Amazon Ring, ikomishini ingene kwizigidi zamakhaya kwaye yaqokelela eyona datha isondeleyo.
Kuyo yonke le nethiwekhi kuhlala iiNkonzo zeWebhu ye-Amazon, edlale indima ephambili ekusebenzeni kwamashishini okucoca kunye nokuthotyelwa komthetho; kunye namalinge eAmazon yakutsha nje kumacandelo afana neenkonzo zemali, ubonelelo lokutya kunye nokhathalelo lwempilo. I-Amazon, eneneni, iye yaba yindawo engenakuphenduleka, ekhohlakeleyo yelizwe labucala - okanye, ngokwenene, ubukhosi benkulungwane ye-21st.
Ngokungabikho kwentshukumo eqhelekileyo yokucela umngeni kuyo, iAmazon ikwazile ukwandisa ubukhosi bayo kuzo zonke iikona zoqoqosho lwehlabathi. Kodwa imeko iqalisa ukujika. Ukuthatha inxaxheba kwabasebenzi bobuchwephesha kutsha nje kugwayimbo lwemozulu yehlabathi kulandelwe yiminyinyiva ebalulekileyo yolawulo lweAmazon kunye nomanyano lwabasebenzi belizwe lonke olukhokelwa yi-UNI Global Union kunye neAmazon Workers International ikwazile ukuhlanganisa ukuxhathisa kwabasebenzi obekuxhaphakile ngaphambili. Kumazwe ngamazwe, amaqela oluntu ashukumise imfuno engxamisekileyo yokuqhawula iAmazon ukuya entliziyweni yeengxoxo zomgaqo-nkqubo.
Ezi nzame zisibonisa indlela eya phambili. Ukwenza iAmazon ihlawule amatyala ayo kubasebenzi, iplanethi kunye noluntu, kufuneka silandele isicwangciso samanqaku amathathu:
- Okokuqala, qaphela imeko yamazwe ngamazwe kunye ne-intersectional yomzabalazo we-Amazon.
- Okwesibini, ququzelela ukunqumla imida yelizwe kunye nezigaba ezimxinwa zobutshantliziyo.
- Okwesithathu, ukwenza upolitiko lo mzabalazo ngokuwusa ngqo kumabala owiso-mthetho kwihlabathi jikelele.
Ezi ziinjongo zeli phulo lisungulwe namhlanje.
Ngokumalunga neyokuqala, iiMfuno eziQhelekileyo zomanyano lwethu zihlabathi jikelele kumda wazo. Siyaqonda ukuba amandla e-Amazon axhomekeke kwikhono lawo lokusebenzisa ukungafani kwimida yelizwe ukuze aqhube kugqatso lwehlabathi ukuya ezantsi ekukhuselweni kwentlalo kunye nokusingqongileyo.
Siyaziqonda, kananjalo, ukuhlangana kwentswela-bulungisa yaseAmazon. Ukungabikho kokusesikweni kokusingqongileyo kungcoliseko lwaseAmazon, ngokomzekelo, ngendlela engalinganiyo cha phazela abantu bebala. Ukonganyelwa kweshishini kwicandelo lecomputing yamafu, okwangoku, sisiseko sobudlelwane bayo obusondeleyo ne-Big Oil. Umanyano lwethu ke ngoko ludibanisa abezendalo beGreenpeace kunye nama-350 kunye namaqela afana neDatha ye-4 yoBomi abaMnyama, i-Athena Coalition kunye ne-Hawkers Federation yaseIndiya.
Ngokubhekiselele kwinqanaba lesibini lesicwangciso, isenzo sanamhlanje sidibanisa abasebenzi kulo lonke ikhonkco lokubonelela nge-Amazon - ukusuka kubasebenzi betekhnoloji kwikomkhulu lase-Amazon eSeattle kunye nabasebenzi bendawo yokugcina impahla eququzelelwe ngabasebenzi be-UNI Global Union, iZiko le-Awood kunye ne-Amazon Workers International, yonke indlela yokubonelela ngekhonkco. abasebenzi kwimizi-mveliso yempahla eBangladesh.
Kwaye malunga nesithathu, umfelandawonye wethu awufuni ukuba uJeff Bezos atshintshe imodeli yeshishini laseAmazon ngaphandle kokulunga kwentliziyo yakhe. Endaweni yoko, intshukumo ijolise ekwakheni amandla owiso-mthetho anokuphelisa "i-Amazonization" yoqoqosho lwethu kunye noluntu. Simema abenzi bomthetho abaqhubela phambili kwihlabathi liphela ukuba basidibanise kwaye beme nale ntshukumo yehlabathi ukwenza iAmazon Pay.
Injongo yeli phulo ilula njengoko i-radical: ukuphumelela ihlabathi elahlukileyo.
Ihlabathi apho iinkampani ezisebenzela ubukhulu becala izilangazelelo zeeCEO zazo zithatyathelwโ indawo ngookopolotyeni abasebenzela iimfuno zabaninzi.
Ihlabathi apho umsebenzi wezoqoqosho ungakhokeleli ekutshatyalalisweni kwemozulu, kodwa ekwakhiweni ngokutsha kokusingqongileyo nasekuchumeni.
Ilizwe apho iimarike zilawulwa ngamaziko edemokhrasi, kunokuba ngolunye uhlobo.
I-Solidarity sisithuthi sokuhambisa eli lizwe. Ukwenza i-Amazon ihlawule kulapho siqala khona.
UCasper Gelderblom nguye #Yenza iAmazonPay umququzeleli wephulo kwi-Progressive International kunye ne-PhD Researcher kwi-European University Institute.
I-ZNetwork ixhaswa ngemali kuphela ngesisa sabafundi bayo.
Nikela