Kwiveki ephelileyo, xa besiva ibinzana elithi โCheeseburger Bill,โ umntu wayenokucinga ukuba uMcDonaldโs wayesongeza ubuso obutsha kubalinganiswa bekhathuni abasele bequmbile ukuze bancede bathengise izinto zabo kubathengi esele bequmbile. Ngapha koko, i-Cheeseburger Bill iphakathi kwemithetho yamva nje yokuhamba ngempumelelo phambi kweNdlu yaBameli baseMelika. Ukuba ifumana imvume yeSenethi, umthetho oyilwayo uya kuphelisa ukubakho kwamatyala exesha elizayo ngokuchasene nezigebenga zokutya okukhawulezayo ngendima yazo engenakuphikiswa ekuqhubeleni phambili iingxaki ezikhulayo zaseMelika ngokutyeba.
Umabonwakude, i-Intanethi, kunye nemithombo yeendaba yoshicilelo bayigqibile ividiyo yabo kunye neefoto zefayile ezibonisa i-acephalous, i-endomorphic torsos bedlalisa iikhamera ezidlulileyo bengazi ukuze bacacise intsingiselo yomthetho we-bill: Umthengi yedwa uyakuba noxanduva lwento ayityayo. Ngengxelo entsha kule veki iphelileyo ebonisa ukuba ukutyeba kumiselwe ukodlula ukutshaya njengoyena nobangela uphambili wokufa okunokuthintelwa eMelika, le bhili iya kuba nefuthe kwizigidi zabantu, kwaye inokuvelisa iibhiliyoni zeedola ezixabisa imali enxulumene nenkonzo yezonyango, ngoku. ayinakuguqulwa nakwinxalenye kubadlali beshishini abakhulu abafana noMcDonald's, Wendy's, okanye E. coli -lawsuit veterans Jack in the Box. Okanye, ngamanye amazwi, ngelixa uPhillip Morris kufuneka ahlawule imali yokuhlawula umonakalo obangelwa yimveliso yakhe yecuba, akukho mntu unokumbethelela kwi-Kraft Dinner.
Amashishini ecuba ngokuqinisekileyo amele ajonge impumelelo yoMthetho oYilwayo weCheeseburger ngomona omkhulu. Ngapha koko, iimveliso zabo ziyafana kwinani lamanani. Zombini zithengiswa kubantwana abanabalinganiswa bekhathuni abayilwe kakuhle. Zombini zikho kuyo yonke indawo ngokubhekiselele kwi-cross-promotion - ukusuka kwi-Fomula One yecuba ukuya kwi-disney tie-ins yokutya okukhawulezayo. Zombini ziyimveliso ekhobokisayo edla ngokusetyenziswa kulwazi olungaphelelanga loluhlu lweziphumo eziyingozi. Okunye ukufana kuphuma kwimo yelifa leepateni zokusetyenziswa ngokusingise kuzo zombini iiseti zeemveliso: Abantwana abakhulele kwindawo engqongwe ngumsi okanye ziihambo ezithe gqolo ukuya kwiinkundla zevenkile yokutya kunye neefestile ezityhutyhayo kunokwenzeka ukuba zichaphazeleke ngakumbi kunabanye.
Ngokuqinisekileyo, ulwazi malunga nobubi bokutshaya luye lwahambelana kakhulu kwiminyaka eyi-20 edlulileyo kuneengcebiso zesondlo ezivela kwiingcali. Abantu ebesele beneminyaka besiva ngeziphumo ezibi yokutya okudityaniswe yinyama ebomvu, ityuwa kunye namafutha ngequbuliso baye baxelelwa ukuba, enyanisweni, iicarbohydrates kufuneka ziphetshwe - njengeAtkins egxile kwinyama, enamafutha aphezulu. ukutya kutshayela ilizwekazi ngokutyhileka ngakumbi kunayo nayiphi na ifashoni kwinkumbulo yamva nje. Kwixesha le-Intanethi, amaphulo entengiso aphucukileyo, kunye nemiyalezo ephikisanayo - i-espresso endixhomekeke kuyo ngokungenakunceda ekuseni imiselwe ukuba indibulale okanye isindise ubomi bam, kuxhomekeke kwinqaku olifundileyo - uninzi lwabantu lubonakala. babhideke ngumyalezo osengqiqweni othi โYitya ngendlela esempilweni, yenza umthambo rhoqoโ abawufumana koogqirha babo, kunye nomyalezo ovezwe yi-KFC ibanga ukuba imithambo yabo yokubetha imithambo iyinxalenye yerejimeni esempilweni, eneprotheyini eninzi. Abahlobo bam abambalwa, abasandula ukuhla besiya eSeattle kwimibhiyozo kaMartin Luther King, Omnci. Day, behleka befota ifoto ngaphandle kwendawo enophawu olufundeka ngendlela ethi: โJoyina inguqu yokutya.โ Isakhiwo sasiyi-7-11.
Intetho esele ithandabuzeka yokuba abathengi bodwa bathwele uxanduva loko bakutyayo kubonakala kukrokrisa ngakumbi xa kujongwa imilinganiselo yentlalo ecacileyo kwingxaki yokutyeba kuMntla waseMelika, nto leyo igxininisa imibuzo yezempilo ngobuhlanga kunye nomgangatho obalulekileyo osekelwe eklasini. Inqaku lakutshanje kwiAmerican Journal of Clinical Nutrition alithandabuzeki elokuba kulo mba, lichaza ngokuphandle: โAlithandabuzeki elokuba izinga lokutyeba ngokugqithiseleyo nesifo seswekile eUnited States lilandela imeko yentlalo-ntle yezoqoqosho, kangangokuba izifo ezininzi zibangelwa kukutyeba ngokugqithiseleyo nesifo seswekile. iwela ngokungenamlinganiselo kubantu abangathathi ntweni, igcuntswana lobuhlanga, namahlwempuโ ( Adam Drewnowski and S.E. Specter, โPoverty and Obesity: The Role of Energy Density and Energy Costsโ). Ingxelo iyaqhubeka icacisa into yokuba, ngaphandle kwabase-Asiya baseMelika, lonke uhlanga oluncinci e-States luphawulwe ngezinga eliphezulu lokutyeba kunabamhlophe baseMelika.
Olu phando lwezenzululwazi luqinisekisa ubungqina obungathandabuzekiyo obunokubonwa nakweyiphi na ibhasi yaseMelika iGreyhound okanye nakweyiphi na indawo yokuthenga, ukongeza koko kufanele ukuba yinxaki yengqondo. Ngelixa ukutya okudumileyo kwe-Atkins kunye ne-South Beach nomtsalane kwabo banakho ukuthenga amatyala egrosari akhiwe kakhulu malunga nenyama ebiza kakhulu kunye nokutya kwaselwandle, uDrewnowski kunye noSpecter babhala ukuba "ngokophando lwe-USDA, uninzi lwabaphenduli bemivuzo ephantsi bachithe iidola zabo zokutya ezilinganiselweyo ekutyeni okuxineneyo kwamandla. ubukhulu becala benziwe ziswekile namafutha.โ
Oku kubonwa ngolu hlobo, umgaqo-siseko woMthetho osaYilwayo weCheeseburger - wokuba abantu ngabanye bathwale uxanduva lwendlela abatya ngayo - kuthatha imiba ekhathazayo yobuhlanga kunye nekratshi lodidi. Omnye ushiywe ukuba acinge ukuba ababhali bebhili bachanekile, kwaye ke ngoko abantu abanebala elimdaka kunye noluntu oluthwaxwa yintlupheko lunethuku elibuthuntu lokuzigcina (ngaphandle kokutyekela kwizithinteli), okanye bagqibe kwelokuba kukho, enyanisweni, okubalulekileyo. abaxhasi bezentlalo kwiingxaki zaseMelika ngokutyeba kakhulu ezifuna izisombululo ezijolise kumgaqo-nkqubo.
Ngabavelisi kunye nabathengisi bezinto ezinamafutha aphezulu, ezineekhalori eziphezulu ezixhaswe yimpumelelo yeBhili yeCheeseburger, kuya kuhlala kubonakala ukuba iindlela zamva nje zokubonelela ngeendlela 'eziphilileyo' kwiindawo zokutya okukhawulezayo ziya kuqhubeka. I-McDonald's isandul 'ukukhupha inketho yayo "ye-Super-Size" e-United States, isigqibo somgaqo-nkqubo esifana nokuqaliswa kwe-cigarette ehluziweyo. EKhanada, inkampani iye yazisa imenyu yayo โYoKhetho oluKhalaโ, ibonelela ngothotho lweemenyu 'ezisempilweni' (ezifana nokwaziswa kweekhondom ezintsha, ezityebileyo - inokuba licebo elilungileyo, kodwa akukho mntu unokufikela kuzo. ebushushwini bexesha). Ngokwewebhusayithi yabo, isigebenga sokutya okukhawulezayo "sisebenze nengcali yezondlo yaseCanada kunye nezinye iinkampani eziphambili zaseCanada kuphuhliso loluhlu lwemenyu." Sekunjalo, i-light-of-coin inokwayama kwi-staples enamafutha evenkile yokutyela; iMenu yokuKhetha okuKhaphukhaphu ibonelela ngempahla exabiso likhulu, njengeMandarin California Greens (i-$5.34), iWhole Wheat Chicken McGrill (i-$3.99) iSaladi efudumeleyo yeChicken Oriental ($6.41, kwaye igama elikhubekisayo), ngelixa iCheeseburger egrease-coaster ihlala ifikeleleka ngokulula. $1.70.
Akukho nanye koku kukucebisa ukuba abathengi ngabanye - le ngxelo ye-portly ibandakanyiwe - abanalo uxanduva ekukhuleni kwasendle kwesigulo esinxulumene nokutyeba kweli lizwekazi. Kodwa iindlela zomntu ngamnye ezinje ngezo zibonakaliswe kuMthetho osayilwayo weCheeseburger, okhanyela eyona nto yokwenyani kunye neyongamileyo imilinganiselo yentlalo kwingxaki esekwe kwisayensi, inokwenza umonakalo omkhulu kunokulunga. Okoko nje abaqeshwayo benemizuzu eli-15 kuphela yekhefu lokutya ukutya okuphantsi, okusebenzayo kwaye, ekugqibeleni, ukutya okubulalayo, ezi ngxaki zinzima kakhulu zempilo ziya kuqhubeka. Ngamanye amazwi, nangona "ndi" ndinokuthi "ndiyayithanda," ngu "Thina" ekufuneka senze into ngayo.
UCharles Demers litsha-ntliziyo kunye nombhali oseVancouver, eBritish Columbia kwaye ungumhleli weSevenOaksMag.com.
I-ZNetwork ixhaswa ngemali kuphela ngesisa sabafundi bayo.
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