Ngomhla we-28 ka-Okthobha, i-CEO ye-Facebook uMark Zuckerberg uqalise uphawu lwenkampani entsha, i-Meta, ngonyaka Xhuma isiganeko. NgokukaFacebook, “iMeta… Ugxininiso lweMeta luya kuba kukuzisa ubomi kunye nokunceda abantu baqhagamshelane, bafumane uluntu kwaye bakhulise amashishini. "
Ngaba ukuphehlelelwa kwe-Meta kulinge nje lokubuyisela igama likaFacebook emva kokuba umfanekiso wakhe uthathiwe ngokutyhilelwa ngabakhweli bempempe bakaFacebook UFrances Haugen kwaye Sophie Zhang? Ngaba kukusuka kude nendalo yayo engcolisiweyo kunye neyangoku kwenye indawo yendalo, i-metaverse eya kudalwa nguFacebook kwixesha elizayo? Ngaba inkampani ifuna ukuba abasebenzisi bayo balibale malunga namaphepha ayo e-Facebook azaliswe inzondo, aphembelela inkampani ubukhosi boshishino oluqhutywa ziintengiso, ngokuhambisa ingqalelo kude ne-brand ye-Facebook? Okanye ngaba eli nyathelo lijolise ekubuyiseleni ababukeli abancinci ukuba "ukulahlekelwa kukutsala” kunye?
Amaxwebhu angaphakathi e-Facebook, enziwe esidlangalaleni nguHaugen, abonisa oku kuphelelwa lithemba ukubuyisela abasebenzisi abancinci, kwaye bathetha ngayo. ukugxininisa ingqalelo ye-Facebook kwi-preteens-abantwana abakwiminyaka eli-10 ukusa kweli-12—abagqalwa “njengabaphulaphuli abaxabisekileyo kodwa abangasetyenziswayo.” Okubaluleke ngakumbi, i-Facebook ibonakala ilandela ingqiqo efanayo ne iinkampani zecuba zenza ngokujolisa ebantwaneni kunye nokubabambisa ukutshaya. Zombini ezi nkampani zikaFacebook kunye nezi nkampani zecuba zibonakala zikholelwa ukuba xa zithe zahuka aba bantwana kwiimveliso zabo, bahlala bebotshelelwe ubomi babo bonke, benika ezi nkampani ngabathengi ababanjwa ubomi babo bonke. Okanye, kwimeko ye-Facebook, oku kuthetha ukuthengisa i idata kubasebenzisi babo, abo baxhomekeke kuFacebook, kubathengisi ubomi bonke baba basebenzisi.
Ukusabela ngokubanzi kwiMeta ye-Facebook-okanye i-metamorphosis yayo kwi-metaverse, ichazwe "njengengxubevange yamava anamhlanje akwi-intanethi, ngamanye amaxesha andiswa abe ngamanqanaba amathathu okanye aqikelelwa kwihlabathi lenyama" -kusukela kubanda ukudideka. Kubasebenzisi abaninzi be-Facebook, ulwazi lwabo ngesayensi yentsomi luncinci. Ke indalo iphela njengemetaverse eguquka ngokungenamthungo ukusuka kwihlabathi lokwenyani ukuya kwihlabathi lenyani inokuba yinto entle. ingcamango yasemzini kuninzi lwabantu. Oku ngaphandle kokudibana ngexesha lobhubhane kumaqonga ohlukeneyo njengebhokisi, iintloko ezithethayo.
Okwangoku, abo banengqondo ebukhali kunye nolwazi loncwadi, abafumana ihlabathi elikhoyo le-Facebook sele liyi-dystopian, banokuthi badibanise iMeta kwisimaphambili kwisihloko se-Kafka's. I-Metamorphosis. Kule noveli ye-dystopian, i-protagonist ivuka ngenye intsasa njenge-cockroach yobungakanani bomntu; wabona enye indlela, i-avatar yakhe iyatshintsha kwi-cockroach kwi-metaverse yakhe. Le nyaniso enokubakho yeKafkaesque ibonelele ngefula ezinye kwezininzi meme behlekisa ngeMeta ukusukela oko uFacebook wabhengeza ukuqaliswa kwayo. Le ndawo yokuthengisa iphambili ye-metaverse ibonakala ngathi indalo yeendawo ezibonakalayo apho abasebenzisi banokuthi "badibane nabahlobo kunye nosapho, basebenze, bafunde, badlale, bathenge, benze." La mava enziwa ukuba asebenziseke ngeendlela ezahlukeneyo ze-augmented reality (AR) okanye izixhobo ze-virtual reality (VR). Nangona umyalezo we-Facebook ubonakala unenjongo yokubonisa i-Meta's "cool" factor, kukwamkelwa kweendaba eziye zabanda.
Ngaphambi kokuba sigxothe iMeta kaFacebook, kufuneka sikhumbule kwakhona ukuba iza nokuhamba kwemali okukhulu okuqokelelwe nguFacebook, kudityaniswe neMeta's. mali yemali phantse ibhiliyoni enye yeedola. Njengenkampani, iMeta iseyigorila ye-1 yeeponti kumda weWall Street. Kwaye uFacebook yedwa une isiseko somsebenzisi phantse iibhiliyoni ezi-3, kunye nabasebenzisi beebhiliyoni kwezinye iinkampani eziphethwe nguFacebook, ezifana ne-WhatsApp kunye ne-Instagram. Bangaphi kubo abasebenzisi abakhethekileyo ngumbuzo ohlukileyo, kodwa nayiphi na inkampani ebamba i-eyeballs yesiqingatha sabemi behlabathi, kwaye inentaba yemali, ayikwazi ukubhalwa.
Kukho imibuzo emibini kuFacebook, kwaye ewe, ndiza kuyibiza ngokuba nguFacebook okwangoku hayi iMeta. Yiyiphi i-metaverse eceba ukuyakha? Kwaye ngaba inayo imodeli yeshishini? Ngamanye amazwi, ngaba iya kufumana abaphulaphuli abancinci abalahlekileyo? Kwaye ngaba i-Facebook ingakwazi ukuthengisa "iipropati" okanye "impahla" kwi-metaverse yemali yokwenyani, ngaphandle kwezixhobo ze-AR / VR ezifana ne-Oculus, inkampani yaqaliswa ngoAgasti?
Makhe sijonge ingcamango ye-metaverse ngokwayo. Njengoko uZuckerberg ngokwakhe uyachaza, umahluko phakathi kokudlala imidlalo yevidiyo kwikhibhodi okanye kwikhonsoli yokudlala kunye ne-metaverse ngamava antywilayo. Nge-metaverse, abasebenzisi banokusebenzisa izixhobo ezahlukeneyo, kubandakanya iiglasi ezikhethekileyo, iiglavu zehaptic okanye iisuti, kwaye banokubona okanye bachukumise izinto kwihlabathi elibonakalayo kwaye "bayakwazi ntywila ngokwabo kumxholo wedijithali kunokuba bajonge nje” ngokusebenzisa ezi zixhobo ze-AR okanye zeVR. Kwaye ewe, kukho iincwadi ezaneleyo kunye neefilimu ezenziwe kwikamva elinjalo. Abo banomdla banokufunda eka-Isaac Asimov irobhothi series, egxile kwiirobhothi, kodwa ithatha i-metaverse yenyani yenyani/eyongeziweyo. Ukuphindaphindwa kwamva nje koku, kwaye ukusuka apho ingqikelelo yemetaverse njengenyani eyinyani yokwandiswa kwe-intanethi iqala, nguNeal Stephenson's 1992. yesayensi inoveli Ikhephu iqhwa.
Kukho izinto ezimbini ezinokwenzeka ze-metaverse: enye kukubona njengenguqu yehlabathi langempela apho abantu banokudibana khona, basebenze okanye badlale kwihlabathi lenene kodwa ngoncedo lwenyani eyongeziweyo / inyani eyinyani eyenziwe ngokusebenzisa izixhobo ezahlukeneyo. Oko kukuthi, abantu baya kukwazi ukutyelela iindawo ezahlukeneyo kwihlabathi kunye nabahlobo babo, badibane kwiiofisi zabo, baphinde batyelele oogqirha babo, lonke ixesha behleli ekhaya. Okwesibini kukuba umntu unokuphila njenge-avatar kwindalo ebonakalayo ye-intanethi enemithetho efanayo okanye eyahlukileyo kwihlabathi lenene, inguqu ephezulu Ubomi be sibini, exhaswa ngumvuzo omkhulu we-Facebook kunye namandla okuthengisa.
Ubomi besibini, misela ngo-2003, wayeneenjongo ezininzi ezifanayo njengeMeta. Isathandwa phakathi kweseti encinci yabasebenzisi, abamalunga nesigidi. Yindalo entywilayo-ekhuthaza ukusebenzisana phakathi kwee-avatars zabasebenzisi-enokuthi ibe nenani lehlabathi kunye nemithetho yazo eyahlukeneyo kunye ne-subcultures. Ide ibe nemali, ebizwa ngokuba yiLinden dollar, enokusetyenziswa kule ndalo iphela, kodwa hayi ngaphandle kwayo. Kusekho ingxoxo eqhubekayo malunga nokuba yintoni esisiseko Injongo Ubomi beSibini kukuba: ngaba liqonga lokuntywila okanye ihlabathi lokudlala?
Zombini ezi zinto zinokwenzeka zikhona kwiMeta kaFacebook. Umqhubi ocacileyo weMeta njengeqonga lokuntywila lithuba lokusebenza ekhaya. Zonke iinkampani zetekhnoloji zifumanisa ukuba ukusebenza ekhaya lukhetho olunomtsalane kubasebenzi babo. Kodwa inkampani ilahlekelwa yindalo ekhoyo kwindawo edibeneyo kunye nelawulwayo enikezelwa ngendawo yeofisi apho abasebenzi badibana kwaye bathethe ngomsebenzi wabo. IMeta kaZuckerberg inokuthengisa ipropathi yeofisi evumela abantu ukuba "bangene emsebenzini," kodwa kwindawo ebonakalayo eqeshwayo okanye eyeyenkampani njengeofisi eMeta. Oku kuya kunyanzela abantu ukuba babe “kwindawo efanayo” nabalingane babo ngelixa bebabonelela ngobunewunewu bokuphepha ukuhamba ixesha elide okanye ukufudukela apho iiofisi zenkampani zikhoyo. UZuckerberg unokuthengisa okanye ukuqasha indawo kwiMeta yakhe kwaye enze imodeli yeshishini kuyo. Okanye abantu ngokwabo banokuqesha iindawo ezinjalo, bekhetha apho isithuba siyindawo yokuphumla enokwenziwa ngokwezifiso ukuze badibane nabahlobo babo, ngendlela efanayo abantu abarenta ngayo amagumbi eZoom.
Enye imodeli yeshishini uZuckerberg anokuhlola malunga neMeta kukuba neepropati, izixhobo, iithokheni, kunye neqela leepropu ezinokuthi zithengiswe ngemali ye-Meta, eya kusetyenziswa kwiinguqulelo ezahlukeneyo zendalo kwaye isenexabiso ihlabathi lokwenyani ngeedola (okanye Imali kaFacebook, Libra). Oku kuya kungafani nedola yaseLinden, enokusetyenziswa kuphela kuBomi beSibini.
Zombini ezi ndawo zinokuba lixhoba lentengiso engapheliyo, imodeli yeshishini elisisiseko likaFacebook. Kwimeko apho, i-metaverse iya kuba yindawo yokuntywila yokuzisa abantu kuqala kwiintengiso. Ngenxa yokuntywiliselwa kwendalo ye-metaverse, kukho ithuba lokwenyani lokwakha i-Facebook ihlabathi le-dystopian elizaliswe ziintengiso kunye neendaba zobuxoki, ukwenzela ukuba amehlo abantu abanjwe kwaye athengiswe ngokuqhubekayo kubakhangisi.
Ihlabathi lemidlalo linzima kakhulu kuZuckerberg ukufumana imali. Umzi-mveliso wemidlalo sele ungamashumi eminyaka usenziwa kwaye uye wahamba ngexesha lo bhubhani ngendlela efanayo namaqonga e-intanethi anje ngeZoom kunye neqonga le-OTT elifana neNetflix. Nazi engaphezulu kwe Iibhiliyoni ezi-3 zabadlali behlabathi, abachitha ixesha elininzi kwizinto zabo zokudlala. Ngabadlali abaqhube iiPC eziphezulu kunye neelaptops, eziye zakhokelela kwezinye izinto zetekhnoloji ezinxulumene nemizobo ephezulu, kubandakanya nokuhlelwa kwevidiyo. Oku kuqhube iiyunithi ze-Nvidia zokucwangcisa umzobo kunye noluhlu lwezicelo ze-Artificial Intelligence (AI). Kwisizukulwana somdlali, iZuckerberg kunye ne-Facebook kwakhona azibonwa njengento epholileyo. Akunakwenzeka ukuba batsaleleke kwinguqulelo kaZuckerberg ye-metaverse.
Ngokuqinisekileyo, ngeengxowa zakhe zemali, kunokwenzeka ukuba uZuckerberg atsale iinkampani ezinokuthi zenze le midlalo ye-brand yakhe. Ukuba i-Meta inokutsala isethi yeenkampani zokudlala ezaziwayo kwiqonga, ngaba loo mandla inguqulelo kaZuckerberg ye-metaverse? Ngaba ezo nkampani zemidlalo ziya kuncama ukuzimela kwazo kuFacebook? Lo ayingombuzo ulula, njengoko, emva kwayo yonke loo nto, imali inomtsalane wayo: imali eninzi!
Injongo yexesha elifutshane ye-Facebook yayikukumka kulo mfanekiso wenkampani ekhohlisayo ekhuthaza intiyo kunye neendaba zobuxoki. Kodwa ikwagxininisa kwixesha elitsha loqhagamshelwano kunye nezixhobo ze-AI esingena kuzo, ezinokunceda amandla afana nomdlalo wendalo enye edibana neyokwenene. Kodwa nantsi i-Achilles isithende seenkampani zase-US: i I-US isemva kakhulu kweTshayina kunye noMzantsi Korea kumdyarho we-5G kwaye uhlwempuzeke kakhulu kulo ukungena kwibroadband ukusuka kumazwe amaninzi aseYurophu. Ngaba i-US ingaloyisa le ntsilelo kunye nenkcitho karhulumente kwiziseko zayo zedijithali?
Ngaba i-Facebook ingawoyisa umfanekiso wayo njengenkampani yemidiya yoluntu enetyhefu kwaye izakhele ubomi besibini ngeMeta? I-Facebook isenokusebenzisa amandla amaninzi kunye nempembelelo, kodwa ngesiseko sayo sokuguga yabasebenzisi, inokuncipha kancinci ngokubaluleka. Uluntu lunokohlwaya i-Facebook ngokuthengisa intiyo kunye neendaba ezingeyonyani, kodwa ewe, kuphela emva kokuba yenze umonakalo omkhulu kwilaphu lentlalo yehlabathi. Isilumkiso apha sesokuba ubunyani benyani bunokuba yindawo enetyhefu, njengoko sisazi kwi ukungabikho kwabafazi kwicandelo elibalulekileyo yoluntu lwemidlalo. Ngaba i-Facebook, kunye nembali yayo, yongeza kuloo nto kwaye yakha iMeta ye-dystopian?
I-ZNetwork ixhaswa ngemali kuphela ngesisa sabafundi bayo.
Nikela