Ezi zilandelayo zizicatshulwa ezivela kwingxelo enikezelwe kwiBhodi yeSizwe yePacifica nguMlawuli oyiNtloko uGreg Guma ngoJuni 3, 2006 kwiseshoni eyayibanjelwe eNew York:
Ndingathanda ukuqala ngokukucela ukuba ucinge ngenethiwekhi yerediyo yasePacifica kwiminyaka embalwa ezayo. Qala ngokuba nomfanekiso-ngqondweni weziko lemveliso yomsindo elinezitishi ezininzi kunye neeshedyuli ezivuleleke kutshintsho rhoqo, indawo eqhekeza umahluko phakathi kwabaphulaphuli kunye nabavelisi, indawo eshushu yokulinywa kwetalente kunye nelebhu yeembono ezintsha, indawo apho abantu badibana khona, bafake isandla รข โฌโ kwaye emva koko uqhubele phambili, iziko lophuhliso lweenkqubo ezifundisayo, ezifundisayo kunye nezokonwabisa kunye namaqabane oluntu kunye nemibutho enengqondo efanayo.
Kodwa kungaphezulu koko. Ikwayindawo apho abantu bafunda khona indlela yokunxibelelana, iziko lezixhobo zomsindo ezibonelela ngoqeqesho lwangoku kunye neentlobo ngeentlobo zamaqonga okufumana imiyalezo - iindaba, ulwazi, izimvo, umculo, uburharha, idrama nokunye โ ngaphandle ehlabathini.
Ngelixa ukuyo, khawube nomfanekiso ngqondweni ngendawo yokusebenzela apho abantu bajonge phambili kwimingeni yosuku ngalunye, apho ingxoxo inamandla kwaye ishukumayo, nalapho ukungaboni ngasonye kungoyikwa kodwa kwamkelekile kuba abo babandakanyekayo baqonda ukuba banokukhokelela izisombululo zokudala. Kwaye khawube nomfanekiso-ngqondweni wabasebenzi ababona umsebenzi wabo njengokukhulisa, ukufundisa, nokwenza ukuba abanye baziveze ngokukhululekileyo nangokufanelekileyo.
Ngoku jonga ngaphaya koko, kwaye ucinge uthungelwano apho iyantlukwano iyimbangela yokubhiyozela kunokuba ingquzulwano, apho iinkqubo zinika abantu ithemba kunye nezinye iindlela, indawo yokucoca eyabelana ngemibono, italente kunye neenkqubo kunye namaqabane angaphezu kwama-200, inethiwekhi yelizwe ngokwenene efundisa kwaye yonwabisa ngokuvuselela iingxoxo kunye nokubuza imibuzo enzima รขโฌโ kwaye ikwenza oku ngendibaniselwano yokungabi nambeko nentlonipho.
Le yenye yendlela endibona ngayo iPacifica kwixesha elizayo, kwaye ndiyathemba ukuba unokucinga into efanayo. Kodwa nangona imibono yethu inokwahluka, ngokucacileyo sinemingeni ethile, umsebenzi obalulekileyo ekufuneka siwenzile kunye nezigqibo eziphambili ekufuneka sizithathe ukusuka apha uye phaya.
Indawo etshintshayo
Akukho xesha lokuchitha. Ubungqina bubonisa ukuba, okwangoku, abaphulaphuli bakanomathotholo babonakala behlile, kwaye ezinye izikhululo zide ziphulukene nomgangatho. Ngeli xesha, izitishi ze-Intanethi, iipodcasts, iiMP3 kunye neeiPod ziyayitshintsha indlela abantu abamamela ngayo kwihlabathi jikelele. Ukwandisa, banolawulo olungaphezulu ekusebenziseni kwabo umsindo. Banokuphulaphula iinkqubo nezitishi ezisuka kwezinye iindawo, yaye ngamaxesha alungele ngakumbi ucwangciso lwabo. Basenokuphatha iinkqubo zabo zikanomathotholo abazithandayo kunye nethala leencwadi lomculo elijikelezayo kunye nabo.
Uphononongo lwakutsha nje lubonisa ukuba kwisithuba seminyaka emihlanu isinye kwisithathu sabaphulaphuli bakanomathotholo beveki nganye bazakumamela ubuncinci iiyure ezimbini ngeveki iinkqubo ezihanjiswa ngeqonga elingelilo ijelo losasazo lokuqala. Utshintsho lunokuqhubekela phambili รขโฌโ isiqingatha sabaphulaphuli bonke singasebenzisa amaqonga amatsha ukuya kuthi ga kwiiyure ezine ngeveki. Oko kuthetha ukuba phakathi kwe-8 kunye ne-25 yepesenti yenkonzo yerediyo yoluntu iyonke.
Umbuzo ngulo: Ngaba iPacifica iya kuba ilungele ukubonelela ngezi qonga zitsha kunye neenkonzo? Siqala ukuxhotyiswa, silungelelanise ngcono iinzame zethu, kwaye siphuhlise isakhono esitsha soqeqesho nokusasaza. Kodwa kufuneka siqhubeke notyalo-mali รขโฌโ kwizixhobo, iikhonsepthi, kunye nabasebenzi - ukuba siza kuyila isiseko esitsha esithembekileyo esisidingayo.
Enye inkalo yotshintsho yinkcazo ephezulu รขโฌโ okanye irediyo ye-HD, eyenza i-piggybacks imiqondiso yedijithali kwiimpawu ze-analog ezikhoyo kwaye ithembisa ukwamkelwa komgangatho ophezulu. Ukuza kuthi ga ngoku ngaphantsi kwe-10 lepesenti yezikhululo zase-US zisasaza ngedijithali, kwaye iindleko zabamkeli be-HR zihlala ziphezulu. Kodwa ekugqibeleni, ixabiso liya kuhla kwaye izikhululo zikanomathotholo ziya kuba nakho ukunika ukhetho olukhulu ngokusasaza okuninzi ukuya kuthi ga kwizitishi ezi-3. Khawufane ucinge ukuba awunazo kuphela izitishi zesikhululo se-Pacifica, kunye nomxube weendaba, imicimbi yoluntu, kunye nomculo, kodwa kunye nejelo lesibini, mhlawumbi elinye apho sinokusasaza khona iindibano, iindibano kunye nezinye iziganeko ezikhethekileyo - inguqulelo yerediyo eqhubekayo ye-C-Span, kunye nejelo lesithathu leprogram yokulinga ngakumbi, abaphulaphuli beelwimi zeSpanishi, ubugcisa kunye nemiboniso yabantu, okanye mhlawumbi ukuqeshisa okanye ukuthengisa ukuhlawula amanyathelo amatsha.
Kungekudala iindleko zabamkeli beHD kuzo zombini amakhaya kunye neemoto ziya kuhla ngaphantsi kweedola ezili-150. Baza kuba neejack zee-iPods kunye nee-CD player, kwaye phambi kokuba uyazi, ukuqala kwiindawo zasezidolophini, ubuso bento ebizwa ngokuba yirediyo yendabuko iya kuguqulwa. Umbuzo ngulo: Ngaba i-Pacifica iya kwenza utyalo-mali olwaneleyo kunye nexesha elifanelekileyo ukuba libe sekupheleni kolu tshintsho? Ndingaphikisa ukuba kufuneka.
Lelo cala lobuchwepheshe รขโฌโ iindlela zonikezelo. Kuthekani ngomxholo?
Iindlela ezikhathazayo
Masiqale kule ndawo sikuyo. Ngokwe-avareji, izikhululo zethu ezihlanu ngoku zichitha ngaphantsi kweepesenti ezingama-20 zexesha lazo losasazo kuthungelwano lweendaba kunye nemicimbi yoluntu รขโฌโ ngaphantsi kweeyure ezintlanu ngosuku - nangona olu hlobo lwenkqubo luye lwakhuthaza ukukhula koonomathotholo bakawonke-wonke kule minyaka ilishumi idlulileyo. . Xa sithelekisa, sinikela malunga neepesenti ezingama-40 kwiindaba zasekuhlaleni kunye nemicimbi yoluntu, kwaye enye i-40 pesenti kumculo.
Iipesenti ngokucacileyo ziyahluka ukusuka kwisikhululo ukuya kwesinye. Ngokwengxelo yakutshanje yeRadio Research Consortium, ebizwa รขโฌลAbaphulaphuli 2010: 21st Century Trajectories,รขโฌ izikhululo ezibini รขโฌโ i-WBAI ne-KPFK รขโฌโ zinikela ixesha elininzi kwimiboniso yemicimbi yoluntu yasekhaya. Kwi-WBAI, malunga neepesenti ezingama-63, phantse isibini esithathwini sayo yonke imixholo; e-KPFK, yi-56 yepesenti. Kwaye ezinye izitishi ezibini รขโฌโ i-WPFW kunye ne-KPFT รขโฌโ zinikezela kakhulu kunomndilili kumculo: i-59 yepesenti e-KPFT kwaye malunga ne-71 yepesenti kwi-WPFW.
Kwaye yintoni isiphumo? Ngokubanzi, uphononongo lwe-Audience 2010 kunye neengxelo zamva nje zeArbitron zibonisa ukuba zombini ukuphulaphula kwaye, okuxhalabisayo, ukunyaniseka kuyancipha. Ukunyaniseka รขโฌโ kulinganiswa njengesabelo sethu sosetyenziso lukanomathotholo luphelele lwabaphulaphuli bethu - luyakhula ukusuka kubuntununtunu ukuya koko abantu bafuna ukukuva, kwaye lunxibelelana ngamandla nenkxaso yemali.
Abaphulaphuli basePacifica banyanisekile kwaye banomdla malunga neDemokhrasi Ngoku!, Umboniso esawusungula kwiminyaka eyi-10 eyadlulayo ebonakalise ukuba ukudibanisa ubuntatheli obuqinileyo, ubuntununtunu bokuqhekeka kweendaba kunye nobuntu obuqinileyo yindibaniselwano ephumelelayo. Iinkqubo eziye zagcina ukunyaniseka okukhulu zikwabandakanya i-Flashpoints kunye ne-Sunday Salon, imiboniso emibini egxininise kakhulu kwimiba yelizwe kunye neyamazwe ngamazwe kwaye ichongiwe ngobuntu obuqinileyo; imiboniso yakusasa kunye neendaba zangokuhlwa kwizikhululo ezahlukeneyo; iinkqubo ezinje ngoPhononongo kunye no-Michio Kaku kunye neNgcaciso engemva kwi-KPFK, kunye ne-TalkBack kwi-WBAI; kunye nezinye zeenkqubo zethu zomculo, ngakumbi ezo zisasazwa ngoMgqibelo nangeCawa kwaye zisingathwe ngoosaziwayo basekuhlaleni abaziwayo. Inkqubo enesiqingatha seyure eno-Alan Watts kwi-KPFK nayo inabalandeli abathembekileyo, nto leyo ecebisa indima yeenkqubo ezingqiniweyo kunye namazwi adlulileyo afumaneka koovimba bethu abakhethekileyo.
Ingongoma yeyokuba iinkqubo zemicimbi yoluntu ezigxile ekuhlaleni, ngeli lixa imele umba obalulekileyo wobuthunywa bePasica kunye nenxalenye ephambili yomxube wenkqubo kwizikhululo ezithathu, okwangoku azikho kumgangatho ophezulu ngokwentembeko okanye abaphulaphuli.
Yaye kuthekani ngezikhululo ezisekelwe ngakumbi kumculo? Ngokuka-Audience 2010, nangona i-KPFT iye yanyuka isuka ekuwohlokeni kwabaphulaphuli, ukunyaniseka kwinkqubo yayo kuphantsi. Kukwanjalo nakwi-WPFW, ngaphandle kokuba uphando luthi lwalunabaphulaphuli abambalwa ngo-2005 kunango-2002. Enyanisweni, ngaphezu kwesinye sezitishi zethu ziye zahlelwa njenge โdiverโ. Njengoko uphononongo lubeka, "i-diver" isenokuba isabhabha phezulu okwangoku, kodwa umkhondo wabaphulaphuli bayo uphantsi.
Ngoku, sinokuxoxa malunga nokuba semthethweni kwamanani kunye nentelekelelo, okanye ukulunga kokuhlelwa okunjalo. Kodwa into ebonakala icacile kukuba, kwelinye icala, silahlekelwa ngumhlaba okwangoku, kwaye kwelinye, iindaba zelizwe kunye nemicimbi yoluntu ibonisa, kunye nemikhosi ethembekileyo neyiqhelileyo, ivelisa eyona nto inyanisekileyo kwaye zezona ndawo zizinzileyo umxube wangoku.
Iiprayorithi zeprogram
Kodwa iPacifica ayifuni ukubeka izinto eziphambili kuphela kwisiseko sento eyaziwayo. Beka enye indlela, ikhetha ukungaqhutywa yimarike. Endaweni yoko, izibophelele ekudaleni indawo yamazwi amatsha, inkqubo esekwe kubuthunywa, kunye nokuchonga abaphulaphuli abatsha nabangekabonelelwa ngoku. Kwaye ukwenza oko, ngelixa uhlala ufanelekile kwaye unesandi semali, iishedyuli zenkqubo kunye nemixube kufuneka itshintshe. Into esiyidingayo yindlela efanelekileyo nesebenzayo yokubeka imida malunga nokuba ixesha elide kangakanani iinkqubo zihlala emoyeni, inkqubo yokuphonononga enika abaphathi kunye neekomiti zeprogram amandla okuvula indawo kunye nokwenza utshintsho olufunekayo.
Ixesha elithile, iBhodi ibikhuthaza ukuba iPacifica igxininise ngakumbi kwinkqubo yokwanda kwabantu baseLatino. Oku ngowona mba uphambili ufanelekile, kokubini malunga nokufikelela kubaphulaphuli abangabonelelwanga ngokwaneleyo, intsingiselo yedemografi kwimimandla yethu yemiqondiso nakwilizwe lonke, kunye nobume baba bantu banokubakho.
Ngokwemilinganiselo ye-Arbitron, iLatinos ichitha ixesha elininzi lokumamela unomathotholo kunalo naluphi na olunye uhlanga. Kwaye nangona izikhululo zorhwebo zeLatino zisandula ukuzibandakanya kwinkxaso yabaphambukeli, iinkampani ezisemva kwezi zikhululo zingaphantsi kochulumanco, kwaye ugxininiso lwangoku alunakuqhubeka. I-Pacifica, kwelinye icala, inokugcina ukuzibophelela kwayo, kwaye itsale abaphulaphuli abakhulu nabanyanisekileyo baseLatino ngokuphuhlisa kunye nokucwangcisa ngobuchule iinkqubo ezininzi.
Ngelo xesha, i-Pacifica idinga ukuzibophezela okuqhubekayo kwiindaba zelizwe kunye nenkqubo yemicimbi yoluntu. Inyathelo lokuqala, elinye bendisebenza kulo, yinkqubo yenethiwekhi entsha neyimvelaphi ephendula kwiziganeko zangoku ngexesha lonyulo lokwindla. Ndiyibona njengomboniso wosuku lweveki, uchungechunge olulinganiselweyo oludibanisa ingxoxo enzulu kunye nomculo kunye nomculo, kunye nokubonisa italente ngaphakathi nangaphandle kombutho wethu. Lakuba liphelile ixesha lonyulo, kufuneka sisebenzise eli xesha libekiweyo ukubonisa iinkqubo zasekhaya eziyimpumelelo ezisuka kwizikhululo zethu kunye namahlakani ethu ixesha elilinganiselweyo, kodwa elinokuvuselelwa. Ngo-2007, ndicebisa ukuba sisungule olunye uthotho, olu lugxile kugqatso lwaseMelika.
Okwesibini, ndincoma ukuba iindaba zolwimi lwesiSpanishi zibonisa ukuba siqalise ukucwangciswa emoyeni kunye nezinye iinkqubo zaseLatino (umculo, imicimbi yoluntu, i-immigration themed) ukudala i-bloc yeprogram enokwakha abaphulaphuli abathembekileyo. Zonke izikhululo zePacifica kufuneka zenze ukuzinikela okubalulekileyo ekukhonzeni aba baphulaphuli bavelayo ngokunikela ubuncinane iiyure ze-2 ngosuku kwiprogram yeLatino.
Ngengqiqo ngokubanzi, into endiyicebisayo kukuba sivule isithuba kuzo zonke iishedyuli zesikhululo sohlobo lweenkqubo ezintsha ezihlangabezana nomnqophiso wethu, sithungelane imiba yasekhaya neyesizwe, kwaye sivelise intembeko enkulu yabaphulaphuli kunye nenkxaso yemali eyongezelelweyo ngokungabi rhoqo. abaphulaphuli - abo basemngciphekweni ngoku - ukucula rhoqo.
Ukulungelelanisa ngokutsha utshintsho
Ezi ngcebiso ziyinxalenye yoluhlu lwezinto eziphambili ngokubaluleka ezithe zathiwa thaca kwiKomiti yezeMali yeSizwe njengenxalenye yenkqubo yohlahlo lwabiwo-mali. Kodwa nezi zinto ziphambili aziyiphenduli yonke imibuzo esijongene nayo. Umzekelo:
Ungakanani umzamo kunye notyalo-mali ekufuneka silubeke kwiinkonzo zosasazo kwaye yimalini kumajelo amatsha kunye namaqonga? Kwaye sinokulutshintsha ngokukhawuleza njani utyalo-mali kwezi nkqubo zintsha zokuziswa kweenkonzo?
Kufuneka sityale malini njengabadali bomxholo wokuqala kwaye singakanani njengabakhethi kunye nabaseti bomxholo oveliswe ngabanye?
Ngowuphi umxholo ofaneleke kakhulu kumajelo amatsha, xa kuthelekiswa nomqondiso wokuqala wokusasaza?
Zeziphi ezona ndlela zithembisayo zophando ekwabelwana ngalo, uphuhliso, kunye notyalo-mali? Kwaye ngoobani amaqabane afanelekileyo?
Njengoko izikhululo zePacifica zisuka ekulawuleni ishaneli enye kwindawo nganye yesignali ukuze isebenze njenge-multichannel, i-multiplatform, imveliso edibeneyo kunye namaziko obutyebi, baya kufumana njani ulwazi olufunekayo kunye nezakhono?
Kwaye, ngengqiqo enkulu, ngaba sinokuphinda siwufumane umoya wobuntu owawusasaze le ntlangano ngaphezu kwesiqingatha senkulungwane eyadlulayo?
Njengoko benditshilo ngaphambili, ixesha lifutshane, kwaye akukho xesha lokuphazamiseka. Yiyo loo nto kukhathaza kakhulu ukubona zombini iibhodi zezikhululo zasekhaya kunye nebhodi yesizwe zichitha ixesha kwiingxabano zangaphakathi kunye neendlela ezilandelwayo ezingenakwenza kancinci kwimingeni esijongene nayo. Kwaye yiyo loo nto ndikucela ukuba ucinge ngekamva elahlukileyo.
Ngoko ke, ndiza kugqiba njengoko bendiqalileรขโฌยฆ Iibhodi ze-Imagine ezinamalungu afaka isandla kangangoko zifuna, iibhodi ezizisa izakhono nezibonelelo ndawonye ngomoya wentsebenziswano nentlonipho, kunye namalungu anika uqinisekiso olulungileyo njengokugxeka, abonwabela ixesha labo kunye kwaye babone umsebenzi wabo ngakumbi malunga noxanduva olukwabelwana ngalo kunegunya, kwaye bakhokele ngentlonipho ekhuthazayo kunye nokuba lutshintsho abanqwenela ukulubona.
Kwaye ekugqibeleni, khawufane ucinge iPacifica Radio njengombutho weendaba ezifundisayo - hayi isixhobo sayo nayiphi na intshukumo, iqela okanye iqela, kungakhathaliseki ukuba yintoni isizathu sayo. Khawucinge nje ngombutho wezemfundo ozinikele ekuzilawuleni kolwazi, ukuxhobisa abantu ngesakhono sokuzibonakalisa ngokupheleleyo. Umbutho oqondayo ukuba kunokwenzeka ukuba ube neeyantlukwano ngokunjalo nomanyano, kwaye osebenza ngesiseko sembono elula kodwa enzulu: inkululeko yokuthetha ngokusisiseko lilungelo lobuqu kwaye asilolungelo leziko, kwaye inkululeko yoshicilelo ithetha ilungelo. zabantu ukuba basebenzise zonke iindlela zonxibelelwano. Umsebenzi wePacifica, njengoko ndiwubona, kukunceda ukuba ibe yinyani.
Olunye utshintsho lushiya indlela evulekileyo yokwaziswa kwabanye, isithandi sobulumko sakha satsho. Ke, ndithi kuni nonke, masenze utshintsho.
I-ZNetwork ixhaswa ngemali kuphela ngesisa sabafundi bayo.
Nikela