Imikhankaso yezikhalazo ekwi-Intanethi yaqaliswa ukunqanda iWalMart ekuthengiseni ijoni lakwaSirayeli iimpahla zeHalloween kunye nokufumana i-Wheaties cereal ukuze iqalise ukubeka amajoni ase-US kwiibhokisi ze-cereal-iibhokisi ezaziwa ngokuba neefoto zabadlali ababalaseleyo. La maphulo mabini akanabudlelwane omnye komnye. Iingqolowa azikhange, ngokolwazi lwam, zibonise nowona mdla umncinci wokwenza le nto isibongozo icela ukuba iyenze.
Ndingathanda i-WalMart kunye nazo zonke ezinye iivenkile ukuba ziyeke ukuthengisa zonke (kungekhona nje zakwa-Israeli) zomkhosi kunye nalo lonke uhlobo lwesinxibo esixhobileyo, isinxibo sokubulala, kubandakanya inzululwazi-engeyonyani i-Star Wars kunye nayo nayiphi na enye. Ngokuqinisekileyo, yingxaki ethile ukuba urhulumente wase-US unika uSirayeli iibhiliyoni zeedola kwizixhobo zasimahla minyaka le ukuze ahlasele abantu, kwaye abagqatswa bomongameli eUnited States baziphathe ngokungathi bakhankasela ukumela uSirayeli. Kodwa ukuba uyachasa ukubhiyozela ukubulala, kubandakanywa ukubulawa kweyunifomu egunyazisiweyo ngurhulumente, ke uyayichasa yonke into eqhelekileyo kwaye iyikhuthaze.
Ke, ewe, ndiyakuchasa ukuzukisa โimikhosi yethuโ kwiibhokisi zesiriyeli. Enye into, idibanisa ingcamango yomdlali kunye nombono wejoni (endiyisebenzisa apha njenge-shorthand kumatiloshe, i-Marine, i-airman, umqhubi we-drone, i-mercenary, imikhosi ekhethekileyo, njl., njl.). Imbaleki ayibulali mntu, yenzakalise nabani na, ijike umzi kabani ibe yingqushu, icinezele abantwana, ibhukuqe urhulumente kabani, ibhukuqa imimandla yehlabathi ibe sisiphithiphithi, ivelisa amaqela anogonyamelo alithiyileyo ilizwe lam, ikhupha imali kawonke-wonke ye-$1,000,000,000,000 ngonyaka, thethelela. Ukuhluthwa inkululeko yoluntu egameni leemfazwe zenkululeko, ukutshabalalisa imeko yendalo, ukuwisa i-napalm okanye i-phosphorus emhlophe, ukusebenzisa i-DU, ukuvalela abantu entolongweni ngaphandle kwentlawulo, ukuthuthunjiswa, okanye ukuthumela imijukujelwa emitshatweni nasezibhedlele ebulala ixhoba elinye elingachazwanga ngendlela yonke. kwabulawa abantu abalishumi. Imbaleki idlala imidlalo.
Qaphela ukuba andikucebisi ukuba sibeke amajoni kwiibhokisi zeesiriyeli ezineempondo zikasathana entloko, sityholwa ngeempazamo zoluntu lonke azalelwe kulo. Ngokuqinisekileyo, ndiyabagxeka. Ngokuqinisekileyo, ndingathanda ukubhiyozela abo bangavumiyo ukuya emkhosini ngenxa yezazela. Kodwa kukho ulahlekiso oluphantse lufike jikelele kwinkcubeko yethu ethi xa ugxeka umntu ngento ethile, ukhulula wonke umntu. Ke, nangona ingenzi ngqiqo, abantu batolika ukugxeka ijoni ngokuthatha inxaxheba emfazweni njengokungabagxeki abongameli, amalungu eCongress, abasasazo, abaxhamli benzuzo, kunye naye wonke umntu oye wanceda ukuba imfazwe yenzeke. Enyanisweni, ityala lininzi, kwaye wonke umntu ufumana, kuquka nam. Kodwa kwilizwe lamaphupha esiphila kulo, awunakuhamba utyhola nabani na ngento eyenziwe ngabantu abaninzi, ngaphandle kokuba uvunyelwe umhlathi wengcaciso. Kwaye, ngaphandle koko, ndingaqala ngabo bonke abongameli, amalungu eNkongolo, njl.njl., njengabaphuli-mthetho bemfazwe phambi kokuba ndifikelele nakwesiphi na inqanaba-kunye-nefayile kuluhlu lwabagqatswa bokugwetywa kwebhokisi ye-cereal.
Kwakhona, โimikhosi yethu,โ ayingomkhosi wethu, hayi ngokudibeneyo. Uninzi lwethu luvota ngokuchaseneyo, isikhalazo ngokuchasene, bonakalisa ngokuchaseneyo, sibhale ngokuchaseneyo, kwaye siququzelele ngokuchasene nokusetyenziswa kunye nokwandiswa kunye nobukho bomkhosi. Omnye unqwenela ukuba bekungeyomfuneko ukuthetha, kodwa oku akubonisi uhlobo oluthile lwentiyo kubantu abangamajoni, uninzi lwabo oluthi imida yezoqoqosho ibiyenye yezinto ezinkulu ekuzibandakanyeni kwabo, kwaye uninzi lwabo lukholelwa kwinto abayiyo. babalisa ngokwenza okulungileyo kwiindawo abazihlaselayo. Kakade ke, ukuchaswa komkhosi akubhekiseli kuhlobo oluthile lwenkxaso ejijekileyo yomkhosi wesinye isizwe okanye iqela elithile. Khawufane ucinge ukungayithandi ibhola ekhatywayo kwaye ngenxa yoko ugxekwa ngokuxhasa elinye iqela lebhola ekhatywayo. Ukuchasa imfazwe kuyafanaโokwenene kuthetha ukuchasa imfazwe, kungekhona ukucombulula โiqelaโ elichaswa ngomnye umntu.
โIqelaโ sisikweko esoyikekayo somkhosi. Umkhosi unokubandakanya uninzi lwentsebenziswano, kodwa sele iyiminyaka elikhulu ngoku ukusukela imfazwe ibandakanya amaqela amabini akhuphisanayo kwibala ledabi. KwiMfazwe Yehlabathi II ukususela ngoko, iimfazwe bezisiliwa kwiidolophu zabantu, yaye uninzi lwamaxhoba ibingabahlali abangabhaliyo nakweliphi na iqela. Xa amaqela anje ngeVeterans For Peace ethetha ngokuchaseneyo nokuthatha inxaxheba ngakumbi emfazweni, ngezizathu zokuba imfazwe ayithetheleleki, ibulala abantu, abafazi nabantwana, bakwenza oko ngenxa yokuthanda amajoni kunye namajoni azayo. Ewe kunjalo, amanye amagqala amaninzi awabelani ngaloo nkolelo, okanye angayivezi ngokuvakalayo okanye esidlangalaleni ukuba bayayenza. Mhlawumbi ayidityaniswanga yinto yokuba oyena nobangela wokufa kwamajoni ase-US athunyelwe kwiimfazwe zamva nje kunye nezangoku kukuzibulala. Yiyiphi inkcazo enzulu ngakumbi yokuba kukho into engalunganga enokwenziwa ngaphezu koko? Ndinokuthini ukuba ndide ndisondele kuyo? Nantsi isicatshulwa sesikhalazo esixhasa ukubeka amajoni kwiibhokisi zesiriyeli:
โIbhokisi yeWheaties ngumfanekiso oqingqiweyo eMelika. Ibhiyozela ukona kwethu, okona kuqaqambileyo, kunye nabo bazuze iwonga eliphezulu kwibala leembaleki. Ngaba ayiloxesha lokuhlonipha enye isethi yamagorha aseMelika? Imikhosi yethu ekhonze ilizwe layo kwaye yazinikela ngako konke, ifanelwe yimbeko efana neyabadlali bethu ababalaseleyo. "
Ngokwenyani ezona ngqondo zethu ziqaqambileyo kunye nezona ngqondo ziyilayo azihlonitshwa kwaphela kwi-Wheaties. Ayingobacimi-mlilo kunye nabasetyhini, abasebenzi bethu bexesha likaxakeka, abagcini bendalo esingqongileyo, ootitshala bethu, abantwana bethu, iimbongi zethu, oonozakuzaku bethu, amafama ethu, amagcisa ethu, abadlali bethu. Hayi. Ngabadlali nje. Ukuba ucinga ukuba amajoni afanelwe yimbeko, ngokucacileyo ayifani, enyanisweni, ayifani nabadlali. Yaye kuthekani ngathi thina bavumelanayo noMongameli uKennedy (โImfazwe iya kubakho de kube yiloo mini ikude xa lowo ungavumiyo ukuya emkhosini ngenxa yesazela esonwabela isidima newonga elifana nelo umphumi-mkhosi namhlanjeโ)โngaba sifanele siwafumane namaqhawe ethu kwiibhokisi zesiriyeli?
โKhawube nomfanekiso-ngqondweni webhongo lesizwe lokubona umntu ofumene imbasa yembeko yeCongressional kwibhokisi yeWheaties. I-General Mills, umenzi onebhongo we-Wheaties, unokwenza oku kube sisithethe esitsha. Ecaleni kwedini elenziwe ngala maqhawe neentsapho zawo, liwonga elincinane. Kodwa kwinkcubeko yethu ethathela ingqalelo abantu abadumileyo, inokuba sisithethe esitsha sonke esinokuzingca ukwabelana ngaso. โ
Ayiyonyani into yokuba sonke singazingca. Abanye bethu banokucinga ukuba yi-fascistic. Kakade ke, sinokukhetha ukungayithengi loo cereal, ngoxa uAnderson Cooper naye nabani na ojongela phantsi abantu abangavumiyo ukuya emkhosini ngenxa yesazela bengenakuthenga nayiphi na ibhokisi ebonisa imbeko kweso siko. Kodwa esi sibongozo asicebisi ukunyanzela iWheaties ukuba ihloniphe amajoni, iyayincoma nje. Ewe, ndicebisa ngokuchasene nayo.
Umkhosi wase-US uchitha intywenka yemali kwiidola zerhafu zikawonkewonke ezithengisa kwiimoto zomdyarho nakwimibhiyozo kwimidlalo yebhola ekhatywayo, njalo njalo. Ngaba i-Wheaties yayiza kuthatha le ngcamango kwaye izuze kuyo ngokwenza intlawulo yomkhosi, oko kuya kuba kubi ngokwaneleyo. Ukwenza oko simahla kuya kuba kubi. Kodwa andiqondi ukuba umkhosi uya kuyihlawula loo nto. Umkhosi ubhengeza umkhosi ongenabuso oqhelekileyo, hayi ijoni elithile lokwenyani. Amagqala amaninzi alahliwe ngumkhosi, avinjwa ukhathalelo lwempilo, ashiywe engenamakhaya, kwaye-kwakhona-kwakhona kwiimeko ezininzi agwetyelwe ukuzibulala. Ebudeni bemfazwe yaseVietnam, abo bafumana iimbasa zembeko ngomsindo bazijikijela ngasemva, besala oko bebeyinxalenye yako. Naliphi na iqhawe lokwenyani lemfazwe linokuyenza loo nto. Kwaye ke iyakuba phi iWheaties?
Ngesinye isihlandlo kwiminyaka yakutshanje umkhosi wazama ukunika imbeko ijoni elithile elinenyama negazi, kwangaxeshanye ukudibanisa umfanekiso wawo nowabadlali. Igama lejoni yayinguPat Tillman. Wayeyingqwele yebhola ekhatywayo kwaye wayedume ngokuncama isivumelwano sebhola ekhatywayo sezigidi ngezigidi zeedola ukuze azibandakanye nomkhosi kwaye enze umsebenzi wakhe wokuthand' izwe ukukhusela ilizwe kubanqolobi ababi. Wayengoyena mkhosi waziwayo emkhosini wase-US, kwaye umphengululi kamabonwakude uAnn Coulter wambiza ngokuba "ngumntu waseMelika obalaseleyo-olungileyo, onyulu, kunye nobudoda nje kuphela onokuba yindoda yaseMelika."
Ngaphandle nje kokuba wayengasawakholelwa amabali awayemkhokelele ekubeni abhalise, yaye uAnn Coulter wayeka ukumdumisa. NgoSeptemba 25, 2005, i ISan Francisco Chronicle ingxelo yokuba uTillman wayeyigxeka kakhulu imfazwe yase-Iraq kwaye wayecwangcise intlanganiso kunye nomgxeki owaziwayo wemfazwe uNoam Chomsky ukuba yenzeke xa ebuya e-Afghanistan-ingcaciso eyaqinisekiswa ngumama kaTillman kunye noChomsky kamva. UTillman khange akwazi ukuyiqinisekisa kuba wasweleka e-Afghanistan ngo-2004 ukusuka kwiimbumbulu ezintathu ukuya ebunzi kuluhlu olufutshane, iimbumbulu ezidutyulwe ngumMelika.
I-White House kunye nomkhosi wayazi ukuba u-Tillman ubhubhile kwinto ebizwa ngokuba ngumlilo wobuhlobo, kodwa baxoka baxelela abeendaba ukuba ubhubhile kutshintshiselwano olukhohlakeleyo. Abaphathi bomkhosi abaphezulu babezazi iinyani, kodwa bevunyiwe ukunika uTillman iNkwenkwezi yesiSiliva, iNtliziyo ePurple, kunye nokunyuselwa emva kokusweleka kwakhe, konke oku kusekwe kukufa kwakhe esilwa notshaba. Ngokungathandabuzekiyo babeya kuvuma ifoto yakhe yebhokisi yeWheaties. Kwaye ke bekuya kuba phi iphulo lokubulela i-Wheaties xa inyani ngokufa kukaTillman kunye nenyani malunga neembono zikaTillman zavela? Ndithi: I-Wheaties, musa ukuyibeka emngciphekweni. IPentagon ayikhange ibeke emngciphekweni ukusukela oko iTillman. Iinjengele zayo (iMcChrystal, iPetraeus) ngokuqinisekileyo zitsala imbonakalo kwaye ngokuqinisekileyo ziyazihlazisa. Akukho mkhosi wenqanaba kunye nefayile obekwe phambili njenge "icons." Zisetyenziselwa nje ukuthethelela inkcitho enkulu โyemikhosiโ eya kubaxhamli bezixhobo hayi kwilungu elinye lomkhosi.
Ingcinga yegazi ayihambi nje nebreakfast cereal, iWheaties, kwaye nengcinga yokuba esi siphakamiso sivela ndaweni ithile kweli lizwe kwanele ukundenza ndicaphuke kancinci.
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