Iindaba ezimnandi zamva nje ukusuka
inethiwekhi yakho yeendaba zezimali ozithandayo: Eziliqela
Abavelisi base-US basanda kubhengeza zabo
iinjongo zokunciphisa inani lesaphulelo
amakhuphoni ajikeleza kubathengi. Abanye
wathembisa ukuthoba amaxabiso ngokunjalo. Iimpahla ezitshiphu
kwaye akusekho xesha kunye nesikere. Isivumelwano esihle,
kunene?
Kwisincoko sakhe
"Ukuxabisa uQoqosho," uGloria Steinem
isikhumbuza ukuba nguJohn Kenneth Galbraith lowo
uyile igama elithi "umphathi wokusetyenziswa"
kwaye yabonisa ukuba isizukulwana sodidi oluphakathi
abafazi babeqeqeshelwa injongo ecacileyo
yokugcina uqoqosho longxowankulu luqhubeka. Bona
bebeqeqeshwa njengabathengi abaqeqeshiweyo. Kwakhona,
"usapho lwemivuzo ephezulu ... lubeka i
iipatheni zokusetyenziswa ezinqwenelwa ngabanye. Oko
iintsapho ezinjalo zibonelelwa ngobukrelekrele,
abafazi abafundileyo abakwizikhundla ezikhethekileyo
Ubuchule bungaphezulu
ukubalulekaโฆ."
Ngokwenene, kuthatha ixesha
uchithe imali kwaye ubeke imigangatho yokusetyenziswa. Kwaye ukuba
Utata uza kuba kwimizi-mveliso nakwii-ofisi
yaseMelika efumana ibhakoni, umntu uya kuba
ukuthatha uxanduva lokusasaza kwakhona ibhakoni ethe emva
kuqoqosho. Asiyongozi loo nto
iivenkile ezinkulu kunye neevenkile zesebe
ngononophelo, nangokuphandle, eyilelwe ukuba ibe nomtsalane
kubafazi.
Kwangaxeshanye, izifundo
bonisa ukuba intsapho eqhelekileyo yaseMerika ichitha isi-8
iiyure ngeveki ezivenkileni, ukwanda ngama-400 ekhulwini
ukususela ngo-1950, ngenxa inxalenye enkulu ukuya
ukwandisa ubungakanani kunye nobunzima beevenkile ezinkulu,
iivenkile zesebe, kunye nodederhu lweevenkile.
Mna nomyeni wam uJoe sinjalo
ngasekupheleni kwamashumi amathathu ananye kwaye ekuqaleni kwamashumi amane ananto.
Inye into eyasitsalayo komnye
lutyekelo lwethu esabelana ngalo malunga nemvukelo ekuhlaleni.
Phakathi kwezinye iileyibhile zasekhohlo esinokuzisebenzisa, ndingu
umntu wabasetyhini; uchasene nesini kangangoko kunokwenzeka.
UJoe waba bachelor for
amashumi eminyaka, kwaye uye wanyamekela izalamane ezikhulileyo.
Mhlawumbi ngenxa yamava akhe amaninzi asekhaya,
mna naye asizange kufuneke sixoxe ngokufanelekileyo
ukwabiwa ngokulinganayo kwemisebenzi yasekhaya. Ukusuka
ekuqaleni, sabelana ngokucoca izindlu kunye
impahla yokuhlamba ngokulinganayo; Ndenza ngakumbi ukupheka ezi
iintsuku kuphela ngenxa yokuba unzima
umsebenzi onzima ngaphandle kwendlu; uthatha inkunkuma
ngaphandle rhoqo kwaye haggles ngokuzithandela kunye
oomatshini malunga nokulungiswa kwemoto.
Ngokulinganayo. Khona kutheni mna
ukwenza konke ukuthenga? Ngesizathu esithile,
ubufazi ayikayi emarikeni.
Iiyure ezisibhozo ngeveki
ukuthenga. Xa ndifunda ngolwando, I
ndacinga ngocwangciso lwam oluxakekileyo. Njenge
ikhuphoni-clipper ezinikeleyo, i-sale-flyer-reader, kunye
Bulk-umthengi, Ndiyazingca ngoko ndandicinga ukuba
ubhukuqo olukrelekrele ngokufanelekileyo lweMadison-Avenue-run
izakhiwo zeevenkile ezinkulu zongxowankulu. ndenze
umsebenzi wokwahlula phakathi kwento endiyidingayo
nento endigezelwa ngayoโyinto yam
abamelwane abakumgangatho ophakathi kwaye ngo
intengiso-ekunqweneleni. Ndiyicimile
ngokupheleleyo ukusetyenziswa kokuthenga njengendawo yokuzonwabisa
umsebenzi. Bendiqinisekile ukuba umndilili wam uyakuba njalo
kakuhle phantsi kweeyure ezisibhozo.
Ndaqalisa ukucofa amakhuphoni
xa "iimeko" zethu zazinjalo
"incitshisiwe," njengoko babedla ngokuthi. Kwaye nam
ayikwazanga ukumfumana ukuba ayeke ukuthenga iibrendi, nto leyo
zizinto kuphela onokuthi uzifumanele amakhuphoni
Nantoni na.
Ishedyuli yam yokuzimela i
bhetyebhetye ngokufanelekileyo, kwaye ndikhetha ukuthenga ngexesha
phakathi evekini kuba iipaseji zicacile kwaye ndiyakwazi
hlala phezu kwamaxabiso, ndibala entlokweni yam
Eyona nto ifumanekayo kwitoti yezintso eziBomvu
Iimbotyi. Rhoqo ndidibana nomntu ochwepheshile wokwenene
I-Market Maven, njengoko iiMavens zikhetha iintsuku zeveki nazo. Yena
inqwelo ilayishwe ngononophelo kwaye ibhalansisa enkulu
incwadi yokubhalela yamakhuphoni, ukongeza okusebenza ngebhetri
umatshini, kwaye uluhlu aluphawulayo ngosiba olubomvu.
Zibuze ukuba ukhe wadibana ne-a
indoda isenza oku kwivenkile enkulu.
Kodwa xa ufumana loo nto
ye Khetha i-Baby Peas ye-nickel-rhoqo
ixabisa i-97 ehlekisayo ngokupheleleyo
iisenti-kufana nokuphequlula
intaka ekumgangatho ophakathi kuyo yonke i-CEO yenkwenkwe enkulu ngaxeshanye.
Ewe, ngokuqinisekileyo sibabonisile.
Kodwa yima: ikhona enye into
kuqhubeka apha. Nangona ikhaya lethu elimangalisayo
ukulingana, ukuba sifuna ugcino ehotele, Joe
ndingathanda ukuba ndiyenze. Ngapha koko, ndinayo
inqwaba yeencwadi zesikhokelo kuzo zonke ihotele ezinesaphulelo
ikhonkco kumazwe angama-48. Ukuba sifuna ukuthumela imeyile
oda isipho kumntu-kwintsapho yam okanye
yakhe-uqikelela ukuba ngubani ojonge ubude ngokulinganayo
inqwaba yeekhathalogu kwaye yenza umnxeba? Qhagamshela Ngubani
ubiza 800-FLY-4-LESS ukugcina inqwelo moya
amatikiti? Qikelela ukuba ngubani ogqiba ekubeni lixesha lokuba
tshintshela inkampani yethu yomgama omde? Qikelela
ngubani ojongene nokudlulisela ikhadi letyala
ityala kwinzala ephantsi?
Kuba ngathi oku
okrelekrele, ozimeleyo, indoda ekwaziyo unayo, kwi
Kwisithuba sonyaka ophelileyo, kwavela imeko enzima
ukwaliwa kumanani angama-800. Xa ndicinga ukubuza
ukuba athathe uxanduva ngakumbi apha, konke endinako
cinga ukuba ukuswela kwakhe umonde kuya kubangela
ukuba sichithe imali eninzi kunokuba kufuneka sichithe.
Andinakuba nayo loo nto.
Kuvela ukuba xa wena
into yonke endiyenzayo phakathi neveki ukuya
ukuchitha imali okanye isicwangciso sokusebenzisa imali, kuquka
ukuhlawula amatyala, ndichitha malunga 11 iiyure
imisebenzi yokulawula ukusetyenziswa. UJoe, othandayo
ukupheka, ukutya, kunye nokuya kwiivenkile zokutya, uyeza
evenkileni ngamanye amaxesha-kodwa ndiyaqikelela ukuba
uchitha umndilili mhlawumbi iiyure ezimbini ngeveki
ukuthenga, rhoqo kunye nam, rhoqo kuluhlu I
benze.
Eyona nto intle
ukungalingani okumangalisayo kwinto enye enobulungisa
icandelo labasebenzi ngokulinganayo. Inokwenzeka njani le nto? Yona
kubonakala kucacile kum ukuba sobabini naye siye sahlala
wancanca.
Ke ngoku bayahamba
ukunciphisa isixa samakhuphoni bona
ukuhambisa. Ivumba eli liza kunyaka ophelileyo. Thumela
Iisiriyeli zenze intengiso ebanzi
iphulo lokubhengeza ukuba bayehlisa
amaxabiso abo kwaye baya kunika iikhuphoni ezimbalwa.
Bachaza iindleko zokusasazwa kwekhuphoni njenge
isizathu, kwaye ukuba kuphela 2 ekhulwini amakhuphoni
zihlangulwe kunjalo.
Kuyahlekisa. Ukuba yinyani
ukuba kuphela i-2 ekhulwini lamakhuphoni asetyenziswayo, kwaye ukuba
yinyani ukuba abavelisi basasaza amakhuphoni
ukutsala abathengi, ngoko kutheni bengazange
uyeke ukuzisebenzisa kudala?
Ngaba omnye umntu uyayifumana
ayiqhelekanga ukuba abavelisi badibene
esi sibhengezo? Okanye le nto incinci ngokumangalisayo
isuntswana leendaba zagutyungelwa luninzi lwentambo
imiboniso zoshishino? Zingaphi izikliphu zeekhuphoni ezibukeleyo
le miboniso? Akunjalo thina mantombazana bona
bebethetha naye.
Ndiyonwabele lento incinci
umdlalo endiwudlalileyo ngokuchasene neCorporate America. UJoe
ukhupha amehlo xa ndiqokelela amakhuphoni, kodwa mna
qhubeka nangona ugculelwa, uzithembile kwi
Uluvo lokuba ndixabisa i-Capitalist America 92
iisenti.
Inqaku lethu elinye, akunjalo?
Ayilunganga. Enye into, andiyikhuthuzi ngokwenene
Abafana abakhulu kuyo yonke loo mali. Ebudeni benyanga
Ndaligcina iliso ixesha endilichithayo, nam
ndibale imali endiyigcinileyo. Ekutyeni, I
igcinwe malunga ne-$ 15 kunye namakhuphoni kunye nenye i-$ 20 nge
ukugcina izinto ezisetyenziswa rhoqo ezenzekileyo
zithengiswa. Kutsalwa i-5 yeedola kwiindleko zeCawa
iphepha. Hayi, i-$30โyintambo nje leyo
ityala. Intambo esisiseko, kuloo nto.
Ngokundinika oko
isaphulelo, iivenkile zegrosari kunye nabavelisi I
rhoqo bafumana kum ishishini elithile bona
ngenye indlela ngengazange, akunjalo? Ayilunganga. Intengiso
iiflaya kunye namakhuphoni akatsali ncam intsha
ishishini. Ngendandiye kula venkile.
Zininzi kuphela iivenkile zokutya kuyo nayiphi na enye
ebumelwaneni, emva koko. Ukuba iTropicana Premium
Ithengiswa kwivenkile enye, iyathengiswa e
nabanye, okanye kungekudala. Khona yintoni isihogo
ezi zinto?
Iiflaya zentengiso, amakhuphoni, kunye
Uyilo lwangoku lweevenkile ezinkulu zisetyenziselwa
ukurhwebesha abasetyhini ukuba baqhubeke nomsebenzi wabo
abaphathi bokusetyenziswa.
Kwinqanaba elithile, bendiyazi le nto
lonke ixa eli. Ndandisazi ukuba xa ndisebenzisa ikhuphoni,
iBig Boys yayifuna ndiyisebenzise. Ngelixesha ndinjalo
ndivuzwe ngemvakalelo yokuba ndiyifumene
phezu kwabo, nabo ngokucacileyo babefumana
into yeesenti ezingama-92.
Yaba yi-win-win
ubuhlobo, ndacinga. Ayilunganga kwakhona. Intoni
bafumana imali yabo
ukudalwa kobunzima bendawo yentengiso obunyanzelayo
umzi ngamnye uchonge ingcali. Ngu
ukunyanzela amakhaya ukuba amisele ukutya
umphathi, i-Big Boys iqinisekisa ukuba ukusetyenziswa
iya kuqhubeka. Kucacile ukuba, nangona
Isibakala sokuba siphila koko abanye ngoku babhekisela kuko
i-"post-feminist" yobudala, i-Big Boys
basalindele ukuba abafazi babe yiloo ngcaphephe. Ikhuphoni
i-lay-outs zihlala zijongwana ngokuthe ngqo
kubafazi. โUkurhona kwakhe nguwe
ingxaki," iqinisekisa ikhuphoni yentengiso ye
ipilisi yokuchasa ukurhona.
Ngokuqinisekileyo uJoe uya
lungisa oku. Ayibhekiswanga nokubhekiswa kuyo
yena. Enyanisweni, iyamthuka.
Ndibona iziphumo ze
ukuhla kunikezelo lwekhuphoni. Eyam
Iiflaya zekhuphoni zangeCawa zihlohlwa ngakumbi nangakumbi
ngeentengiso ze-imeyile zokukrazula i-Wonderbra ngexabiso eliphantsi,
kunye nezicoci ze-vacuum zobunzima zibiza kakhulu
abade babeke ixabiso kwintengiso.
"Ndilahlekelwe iipounds ze-87 ngokukhawuleza. Ngaphandle
ukutya."
Ngesizathu esithile, i-Big
Amakhwenkwe ayawushiya umdlalo. Bayatsala
inkxaso-mali kukhuphiswano. Bagcina i
imali, sigcina ixesha. Enye i-win-win, akunjalo?
Ayinakuba njalo. Makhe sihlolisise.
Ivenkile enkulu yangoku
uyilo uye wanyanzela abasetyhini base-US ukuba bachithe isiqingatha kwakhona
ixesha elininzi lokuthenga njengoko bebeqhele ukwenza. Galbraith
uthi ukukhula koqoqosho kufuna ukuzinza
ukwanda komsebenzi wokusetyenziswa
umphathi.
Amashumi amathandathu anesihlanu ekhulwini
abafazi abatshatileyo basebenza ngaphandle kwekhaya kule mihla.
Iishedyuli eziqina kunye nezingqongqo zichaza ukuba kutheni zimbalwa
kwaye amabhinqa ambalwa akudidi oluphakathi anomonde
ukwenzela ukunqunyulwa kwekhuphoni. Nangona abafazi
ukuqinisa iishedyuli, udidi oluphakathi lubonile
umgangatho wayo wokuphila udodobala ukususela ngo-1960
amakhaya akudidi oluphakathi ngoku asebenza amabini nangaphezulu
imisebenzi yomgangatho wokuphila xa ibonelelwe ngu
Nye.
Ngokucacileyo, ekhethiweyo
ingcaphephe yokusetyenziswa iyimfuneko ngakumbi, ekubeni
abantu banexesha elincinane lokuthenga kule mihla. Kodwa
ukusukela kuqoqosho, iivenkile ezinkulu ezintsha, kunye
Iimeko zentlalo zangoku zisebenzile zonke
ukwenza ukuthenga kube nzima ngakumbi, iikhuphoni
akusafuneki ukuba nzima,
ngokwenziwa, indawo yentengiso. Amakhwenkwe amakhulu anayo
bagqiba ukuvasa ingqondo. Sinayo ngoku
yafakwa ngaphakathi kwiindima zethu ezijolise kwisini
umphathi wokusetyenziswa, kunye nemigaqo yayo, i
ukusetyenziswa kakubi. Corporate America
ngokuchanekileyo ibona ukuba ayisekho
kuyimfuneko ukuxhasa ngemali ukunyanzeliswa koku
iindima ngokusebenzisa amakhuphoni.
Inyathelo lokuqala ukuya kwi
ukubhukuqwa kobungxowankulu obungqale kwisini
ukukhwabanisa kukwazi ukuba njani amadoda kunye
abafazi bayaxhatshazwa. Ngokucacileyo
ngaphandle kwe-hardware-store, yangoku
Ivenkile enkulu igxotha amadoda ngokuwenza azive
ingcaphephe, ishiya intsimi ikhululekile kubafazi. Abasetyhini
banamandla angaphantsi kwentlalo jikelele kwaye bangaphezulu
lula ukulawulwa ngumvuzo wobuxoki kwingcali
ulwazi olungachanekanga, olusithelisayo
iindlela zokwenyani zemarike. Ngaloo ndlela, amadoda ayalibala
le misebenzi, kwaye abafazi bayavolontiya kubo, nkqu
bathi bakhetha ukuzenza.
Ngolu lwazi luza
ukhetho. KuJoe nakwiimeko zam, ndingakwazi
Iikhuphoni ezisekhoyo. Kodwa ndingakhetha ukubhukuqa a
inkqubo yabathengi enyanzelisa ukumiselwa kwangaphambili
ukuziphatha kum, kwaye uphume kumdlalo
ngokupheleleyo.
Yenza ukuba ucinge: Khawufane ucinge
kuya kwenzeka ntoni ukuba bonke abaphathi bosetyenziso
uye wagwayimba kangangeveki. Nabani na umdlalo?
H. Kassia Fleisher ngu
umbhali ozimeleyo ovela eChicago.