Kwiinyanga ezilishumi elinesibhozo ukususela ngoku, abemi baza kuvotela umongameli. Ukuba iphulo lika-2004 lifana nelokugqibela, iimbuyekezo zonyulo ziya kuphawula isiphelo somboniso weendaba odandathekisayo.
Kubabukeli beendaba, abaviwa kunye ne-coverage kunokuba nzima ukuyithatha. Inkangeleko kamabonakude ifanele ukuba yindinisa, isicaphucaphu okanye ibe mandundu. Iintengiso zephulo zihlala zityhala imida ye-slick pandering. Abacholacholi beendaba bahlala bebonakala bezimisele โukukhwela ihasheโ kukhuphiswano endaweni yokunika ingxelo malunga nomdla omkhulu wemali owenziwe ngabaviwa.
Amaphulo aqhutywa ngamajelo eendaba ngoku alawula lonke ugqatso lobumongameli, lutyekele kakubi ekuthandeni imali enkulu. Kwaye ngelixa izigidi zabantu baseMelika abanenkqubela phambili benomdla wokuba nefuthe kwinkqubo yezopolitiko, bahlala bejongana nento ebonakala ngathi lukhetho phakathi kokulalanisa kakhulu kunye nokujongelwa phantsi.
Utshintsho oluphawulekayo lwenzeka ngexesha lamaphulo kamongameli. Abantu abadla ngokungafihlisiyo banokunganyaniseki okanye banganyaniseki ngokuthe ngqo-esidlangalaleni nokuba kunjalo-xa bezibhengeza bengabaxhasi abanyanisekileyo bomntu othile okhuphisana naye. Iinuances kunye novavanyo oluxubeneyo luvame ukuphuma ngefestile.
Amaxesha amaninzi, โukuxhasaโ umviwa kuthetha ukuxoka ngomviwa. Iziphene ziphela ngokukhawuleza; izidima zivela ngesiquphe. Iphindwa phantsi, uhlobo oluthile lwe-alchemy ye-PR luguqula oosomathuba bexesha elide babe ziiprofayili ngenkalipho kunye neeflekhi zenkampani eziphelelwe lixesha zibe ziintshatsheli zabantu abaqhelekileyo.
Olu hlobo lokudibanisa yayiyingxaki enkulu ngo-2000, xa abalandeli abaninzi abasekhohlo baka-Al Gore bagqiba ekubeni babonise usekela-mongameli njengotshaba oluqinileyo lwentswela-bulungisa. Phantsi kwemithetho eqondwayo yomdlalo wemidiya, abakwazanga ukuvuma imiba ye-Gore ye-sleazy okanye inyaniso yokuba wenze okuninzi ukunceda ukuhambisa iziko lesizwe lobunzima bezopolitiko ukuya ekunene. Kwiingxoxo ezininzi zamajelo eendaba, abaxhasi bakaGore bazama ukukhuthaza umthwali womgangatho wabo njengotshaba olungenakulinganiswa lwelungelo - ngokungafaniyo nomgqatswa wokwenene.
Ixesha elide, uninzi lwamatshantliziyo eQela leDemocratic Party baye bakhalaza ngasese ngokuzithoba kweqela kulawulo lweshishini ngelixa bencoma esidlangalaleni iinkokeli zeDemokhrasi njengomzekelo. Ingqiqo yesi senzo se-schizoid kukuba kuyimfuneko ekukhuthazeni umfanekiso weendaba ohambelanayo.
Ubuncinci kukho ingxaki enkulu: Kwizigidi zabavoti abanokuba ngabavoti, elo qhinga alinanyani. Xa bemenywa ukuba bahambe kunye nomgca wezopolitiko oncoma ii-hacks ezityunjiweyo njengababonisi, abantu abaninzi banokukhetha ukungavoti-okanye bangathanda kakhulu ukuvotela umgqatswa weqela elincinci ongenalo ithuba lokuphumelela kodwa abakhankasi bakhe. ubuncinane babonakala benomdla wokuba nenyaniso kunye nokwakha intshukumo enyanisekileyo.
Kodwa kuthekani ukuba abaxhasi abaqhubekayo bomongameli weDemokhrasi bazame into eyahlukileyo kunyaka ozayo? Kuthekani ukuba baye bagqiba kwelokuba bathethe phandle kulo lonke ihlabathiโkuquka onke amajelo eendabaโukuba live? Umahluko unokuba yinto emangalisayo.
Imowudi endala: "Umgqatswa X yinkokeli ekhuthazayo."
Imowudi entsha: "Umgqatswa u-X unenkohliso, kodwa xa uthelekisa noMongameli Bush ulikroti kwisikrweqe esikhanyayo."
Imowudi endala: "Irekhodi loMgqatswa X libonisa ukuba uya kubuyisela ingqibelelo kwi-White House."
Imowudi entsha: โIrekhodi loMviwa X libonisa ukuba ungumkhonzi onqwenelayo weshishini laseMelika. Kodwa ndiza kuvotela kuye kuba uGeorge W. Bush umbi nangakumbi.โ
Imowudi endala: "Umgqatswa X uza kuzisa ibhalansi kumgaqo-nkqubo wangaphandle wase-US."
Imowudi entsha: "Umgqatswa X ngumkhosi ongathandekiyo, kodwa uBush uyingozi ngakumbi."
Imowudi entsha inokuvakala ingaqhelekanga, nokuba imnqa. Kodwa oko kufanele kusixelele into- xa ukunyaniseka kubonakala kungaqhelekanga kwaye amabango angenangqondo abonakala eqhelekile.
Indlela enjalo inokutsala abaninzi abaqhubela phambili abafuna ukubuphelisa ubumongameli bukaBush kodwa nabo bafuna ukunyaniseka kwinkqubo. Kwabo bafumana umtyunjwa weDemokhrasi engathandekiyo kodwa engathandekiyo njengoGeorge W. Bush, ukhetho olutsha luya kuvela - oko kunokubizwa ngokuba "yinkxaso yokugweba."
I-Candor ngexesha lonyaka wonyulo lunokubonakala ngathi luhamba ngokukhawuleza oluneziphumo ezibi. Kuyavunywa, ayisosiqinisekiso sayo nantoni na - ngaphandle kokucaca ngakumbi kunye nokungacaci kangako kwezopolitiko zaseMelika.
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