Pakutanga zhizha rino ndanga ndiri kuStanwood, Washington tichitandara neboka rakabatana rakasununguka rainzi "Positive Futures Network."
Ndipo pandakasangana naRaffi, uyo kubvira muna 1976, ave achirumbidzwa nevabereki nevana pasi rose nokuda kwenziyo dzevana vake uye maitirwo avo. Asi kunyangwe usati wambonzwa nezvake, asi sekuverenga nhoroondo dzeupenyu, unonakidzwa nekuverenga, "Raffi: The Life of a Children's Troubadour (1999, Homeland Press)."
Ndapedza mazuva akati wandei ndiri pamberi pake ndinogona kukuudza kuti mimhanzi yake chiratidzo chechokwadi chehunhu hwake hwezuva, hunotarisana nekukoshesa chiremerera chevana. Pasina nguva ini naRaffi takatanga kutaura nezvevana โ vanasikana vangu chaivo vaviri kunyanya.
Chinodiwa nenyika iye zvino, akadaro, iโnzanga inokudza vana,โ iyo isingafaniri kuvhiringidzwa neโnzanga inofungira vana.
Mumhedziso yebhuku rake anonyora, kuti: โPane dzimwe nguva ndinoshamisika icho nyika ichagovera shamwari dzangu duku padzinenge dzave zera rangu.โ Ipapo anoita cherekedzo inokosha. "Kuwanda kusati kwamboitika kwemakambani makuru anoumba simba repasi rose, kunetseka kusingafanirwe kusiiwa kune vezvehupfumi chete."
Sei? Nekuti โbasa remazuva ano rebhizinesi rinokanganisa hutano hwemhuri yega yega - zvirinani kana kuipa - zvisina kumboitika kare."
Semuyenzaniso, kuwedzera huwandu hwemakemikari ane chepfu uye kudzikira kwezvipenyu zvakasiyana-siyana, izvo zvinokonzeresa kukuvadza kupfuura ugandanga asi zvinowana kutariswa kushoma pane zvakapambwa naJ-Lo.
Saka ndinozvibvunza kuti, ndinogona here kuziva imwe yenzvimbo idzi dze "simba repasi rose" maererano nevana? Kufungisisa pamusoro paRaffi kwakaita kuti nditsvage Madison Avenue - iyo mecca yekufananidzira yeindastiri yekushambadzira, uko "kurota" kweAmerica kunotengeswa. Ndakaona kuti mumaziso evashambadziri vana vanoonekwa sechikamu chemubairo - sevatengi, sevanofurira mashandisiro evabereki vavo uye sevatengi vakuru venguva yemberi.
Uye nekuda kweizvozvo, ad inoita mhere-mhere yehasha kuti vana vatarise. Nekuwana madhora mabhiriyoni gumi nemashanu ekushandisa pamatoyi, zvipfeko, zvihwitsi nezvikafu, ongororo dzinofungidzira kuti vana vanopesvedzera imwe mabhiriyoni zana nemakumi matanhatu emadhora mukutenga kwevabereki.
Iwe unofanirwa kutarisa mamwe ezvinyorwa pane izvi zvinhu. Somuenzaniso, AdRelevance, mumushumo unonzi โThe ABCโs of Advertising to Kids Online,โ inoti: โUnoti chii mutengi anoda kutenga zvinhu zvose zvaunazvo, asina basa nokuti imarii uye isingasviki mamita mashanu. kureba? Chiroto chemushambadzi? Kwete. Munovadaidza kuti vanaโฆSei kugadzira shambadzo dzevana? Vane mari ine simba kupfuura mari: pesvedzero. "
Kunyange hazvo hurumende yemubatanidzwa inodzora kushambadza, AdRelevance inoshuma nemufaro kuti: "kuferefeta kwemakambani akatarisana nemhuri makumi manomwe nesere ... kwakaratidza kukura kwekushambadza zvichitevera nhungamiro yeFTC."
Zvadaro, kune iri bhuku rine mukurumbira rinonzi "Kugadzira Kunogara Kunotonhorera: A Marketers Guild to a Kids Heart," naGene Del Vecchio. Chimwe chikamu - "The Child Psyche" - inoongorora "zvisingagumi uye zvinodiwa zvehudiki."
Mumwe muongorori anotaura nezvepfungwa huru yebhuku โNdakawana pfungwa yokuti panogona kuva neKid Psyche Gap pamusika kuva inonyanya kufadzaโฆ. Psyche Gaps 'icho chikamu chepfungwa dzemwana chisiri kugutsikana nemunhu anokwikwidza. .โ
Mushambadzi Buzz Potamkin anorondedzera denho yokushambadza kwepwere: โChokwadi, kukakavara kunoenda, twunhu tuduku twakasununguka, tunovimba zvikuru, tunoda kutenda, zvokuti ndangariro duku idzodzo dzakazaruka kuhunyengeri nounyengeri hwokuzviremekedza kupi nokupi. mutengesi wemafuta enyoka. Munhu wese anokuudza kuti zviri nyore, wozozviedzaโฆ.Unobva watanga kunzwisisa kuti zvakaoma sei kutorera mwana chihwitsi.โ
Sokunge kuti mazana ezviuru zvezviziviso izvo vana vanobhombwa nazvo gore negore hazvina kukwana, vane zvinhu zvakaita seChannel One, inova chirongwa chemaminitsi gumi nemaviri โnhauโ chinotepfenyurwa mumazana ezviuru zvemakirasi munyika yose nezvishambadzo. zvakapinda pakati, izvo zvinoshandisa nharaunda yezvematongerwo enyika umo zvikoro zvakasungirirwa mari zvinozoita chero chinhu kuti dziwane mari, kusanganisira kupa nhapwa, vateereri vanobatika veMadison Avenue.
Saka nepo nhepfenyuro yeredhiyo yerudyi nevanochengetedza โvadzidzisiโ vakadai saWilliam Bennett vachichemera vadzidzisi vanonzi vane hanyโa nekuzviremekedza kwevadzidzi pane maR matatu, ndiri kushushikana zvikuru nevanoparura vashambadzi vanoona vana vane โmapeji epfungwaโ vanoda kushambadza kuti vavaporese uye varambe vari โvatengi vanoda kutenga zvose zvaunazvo, (uye vasina) basa nokuti zvinodhura.โ
Mune dzimwe ad nhau: Ndakafonerwa kubva kune telemarketer rimwe zuva. (Ndinofanira kutora zita rangu pazita renyika rekuti-kwete-kufona).
"Mhoroi, iyi blah-blah uye ndine blah, blah ...
โHonai, handina nguva izvozvi. Ndiri pakati pechimwe chinhu chakakosha. "
Bzzzz. Mhinduro isiriyo! Mhinduro chaiyo yaive yekuti: Handichada kuti ufonere imba ino zvakare uye kana ukadaro ndicharidza muridzo mufoni kusvika wakata.
"Zvakanaka, ndichadzoka mangwana nenguva dzino." Dzvanya.
Kana tichitaura chokwadi, maitiro emhando iyi anganzi kurohwa kwekambani uye bhatiri. Asi, kuti ndirege kunzi ndakasununguka, Democrat, Pinko, Commie, Socialist, Utopian (mwari ngaarege), ngatizvidaidze mahara-musika ruzivo network.
Case in point: Mushure mekudonhedza makumi maviri emadhora kuti iwe nehuchi hwako muone bhaisikopo, uri kutarisira kuti iyi ndiyo imwe yenguva shoma dzausina kunyengerwa nemashambadziro e-hyped-up.
Zvadaro concession stand clerk anokupa hwerengedzo yepopcorn yakasakara neaizi-packed soda uye urikunetseka kana kugeza mota yemahara kana kuchinja oiri kunouya nazvo.
Iwe unopinda mukati meiyo theatre uye ndipo pazvinoitika. Commercials! Handisi kutaura nezvekutariswa kwemafirimu, kwandinogona kubata. Ndiri kutaura nezve zvekutengesa izvo zvisina damn chinhu chekuita nekuuya kwemafirimu kuburitswa? (Ndaona kushambadzira kwemota panguva yekutarisa, yekuchema nenzwi guru).
Iko kutyora chibvumirano chemagariro isu tese takasvika pakushivirira: Kana ndiri kubhadhara kuti ndizvione paTV kana bhaisikopo skrini, hapana kushambadzira, kunyanya mushure mekunge ndangokosora chikamu chetatu chemubhadharo wangu kuti ndione izvi. flick.
Kana kuti sei izvi: Unodzvanyirirwa kwenguva uye unofonera chimwe chezvitoro zveshangu dzemitambo kuti unzwe kuti zvichanonoka kuvhurwa zvakadii. Usati wabvunza mubvunzo wekukurumidza unogona kupindurwa mukati memasekondi mashanu, unorohwa nemaminitsi mashanu heino-chii-chinotengeswa-ad kubva kune monotone, kuita-mubairo-mushoma, mushandi ari pasi pemirairo yevatariri taurira ruzivo-yakawandisa vangangove vatengi chimwe chinhu icho 99 muzana yavo yaigona kuita zvishoma nezvayo.
(Kutengesa? Zvinorevei - kuti shangu dziya dzakagadzirwa nemari isingasviki 6 mune imwe sweatshop muAsia dzichandidhura madhora makumi mapfumbamwe chete pachinzvimbo cheiyo $90 yakajairika? Wow, dhiri rakadini.)
Kana kuti uti hauna kupfuma zvakakwana kuti ukwanise kutenga yako wega gadziri uye hausi muSears chiito slacks asi uchiri kuda kutaridzika fashoni. Edza kutsvaga mbatya dzisina zita remugadziri akanyorwa pese pese. โUnoda kuti ndibhadhare $30 yeT-shirt isina kusimba iyi uye ndive chishambadzo chekufamba. Haufanire kunge uchindibhadharira - chikamu chidimbu chezvaungada kuti uwane nguva yakawanda iyi yekutengesa kubva kune network yeTV?
Kubvisa pamuviri. Pfuti muridzi. Kuroora kana kuroorwa. Hazvinei nazvo. Ndingabheje kuti mumiriri wemutungamiri wenyika anogona kuwana mavhoti akawanda nekungomhanya papuratifomu ye-I-sweat-the-small-stuff, achivimbisa kugumisa kushambadzira kweInternet sezvatinozviziva.
Kana mumiriri wezviroto uyu anga aine hukasha, aikurudzira kuti mutemo uitwe zvisiri pamutemo kune vanoronga hondo kuti vawane pundutso kubva muhondo yavari kuita. (Betcha haigone kudoma kambani imwe chete ine zvibvumirano zve "kuvakazve" nyika dzatakaparadza mu "hondo yehugandanga" iyo isina hukama hwepedyo nehutongi hweBush).
Baba vaMuzivi John Dewey vakambova nechitoro. Window ad yake: "Hams nefodya - inoputa uye isina kuputa." Ikozvino ndiko kushambadza kwakanaka kwechinyakare. Ndekupi kuchengetedzeka pining yemazuva akanaka ekare paunoda imwe?
Sezvandinokura, ndiri kudzidza uchenjeri hwokutengesa. Saka heino zano rangu guru: Pasi pechiratidziro chekuderera kwehurumende huru (unorangarira payakanga iri mufashoni?), taigona kuderedza huwandu hwemari yemutero yemubatanidzwa yatinoshandisa pachirongwa chemuchadenga nekukweretesa kupenya kwenzvimbo yemwedzi kuvashambadzi vemakambani. . Fungidzira: mifananidzo yekutengeserana inogona kupenya kubva satellite pese paine mwedzi wakazara.
Chaizvoizvo, ikozvino pandinofunga nezvazvo, ndaigona kutanga bhizinesi rangu rekubvunza uye kubhadharwa kuti ndipombe mazano akadaro zuva rese. Zvechokwadi yaizowedzera GDP.
Nenzira, tsinhiro iyi inounzwa kwauri naSean Gonsalves ane koramu inovimbisa kupa yako yemangwanani kofi iyo yakawedzera jolt yaunoda.
Sean Gonsalves munyori wevashandi veCape Cod Times uye munyori akabatanidzwa. E-mail iye pa [email inodzivirirwa].