Pali zinthu zingapo zosiyanasiyana pamkangano wokhudza tsogolo la manyuzipepala: zomwe zimachitika chifukwa chosindikiza masiku angapo pa sabata, mwachitsanzo, kapena zotsatira za kuchepetsa udindo wa ndondomeko za boma kuti nyuzipepala zimasewera. Koma chimodzi mwazinthu zofunika kwambiri pamkanganowu ndikumvetsetsa zovuta zachuma zamakampani, chifukwa ndizomwe zimatsimikizira kuchuluka kwa eni nyuzipepala angachite (ngati kuli koyenera). Pazolembazo, ma chart awiri adatuluka sabata ino omwe amapangitsa mfundoyo kukhala yabwino kuposa chilichonse chomwe ndawonapo.
Choyamba ndi tchati chotengera ziwerengero zochokera Bungwe la Newspaper Association of America, ndipo ikuwonetsa ndalama zotsatsa malonda a nyuzipepala kuchokera ku 1950 - pamene bungwe lidayamba kusunga zolemba - mpaka 2012. Monga pulofesa wa zachuma Mark Perry akulemba mu positi pa blog ya Carpe Diem, tchatichi chikuwonetsa ndalama zotsatsa zomwe zikugwera pamtengo pafupifupi zaka khumi zapitazo, kugunda phiri lalifupi mkati mwa zaka za m'ma 2000 ndikutsika kwaulere zaka zingapo zotsatira (iyi ndi mtundu wosinthidwa. cha tchati chomwe chinawonekera chaka chatha).
Liwiro lomwe mabiliyoni a madola mu malonda otsatsa adangowonongeka mzaka khumi zapitazi ndi zodabwitsa: monga momwe Perry amanenera, atasintha ziwerengero za inflation, ndalama zonse zosindikizira zotsatsa chaka chatha za $ 19 biliyoni zinali pansi pa mlingo womwe unakhazikitsidwa mu 1950. Zaka 50 - m'badwo, mwa kuyankhula kwina - kuti ndalama zotsatsa zichoke pa $ 20 biliyoni kufika pachimake cha $ 65 biliyoni mu 2000, koma zinangotenga zaka 12 kuti kupita patsogolo kumeneko kuthetsedwe. Ndalama zosindikiza zatsika pafupifupi 50 peresenti mโzaka zinayi zokha.
Zoonadi, ndalama zonse zotsatsa malondazo sizinangotha โโmwadzidzidzi. Ndiye zidapita kuti ngati sizimapita kumanyuzi? Zinapita pa intaneti, mwachilengedwe - ndipo tchati chachiwiri chikuwonetsa wopindula kwambiri pakusamukako: ndiye, Google. Katswiri wazofalitsa nkhani komanso mkonzi wakale wa nyuzipepala, Alan Mutter, adaphatikiza ziwerengero zaposachedwa kwambiri kuchokera kugulu la nyuzipepala ndi manambala omwe awululidwa ndi Google za ndalama zomwe amatsatsa, ndi tchati chotsatira chikuwonetsa kuti Google tsopano ikubweretsa kuwirikiza kawiri kuposa mamembala onse amakampani opanga nyuzipepala ku United States ataphatikizana.
Malinga ndi graph ya Mutter, crossover point - ndiye kuti, pomwe ndalama zotsatsa za Google zidaposa ndalama zosindikizira zomwe zidatsika kwambiri - zidachitika mu 2009 kapena apo. Kuyambira pamenepo, ndalama za Google zakwera mpaka $ 46 biliyoni (izi ndi ndalama zonse za Google, koma zambiri ndizotsatsa) komanso ndalama zamanyuzipepala zatsika mpaka $20 biliyoni. Ngakhale manyuzipepala ambiri akuwoneka kuti akuimba mlandu Google chifukwa cha chiwonongeko chawo, izi zili ngati kudzudzula mphepo yamkuntho chifukwa cha kutaya nyumba yanu - zikhoza kukhala ndi zoona, koma sizithandiza.
Mwachiwonekere, kuchepa kwakukulu kumeneku pakatikati pa bizinesi yamakampani - chinthu chomwe Mark Perry amachitcha "chimodzi mwazofunikira kwambiri. Masewera a Schumpeterian za kuwonongeka kwa luso m'zaka zaposachedwa" - imathandiza kufotokoza chifukwa chake makampani a nyuzipepala akusowa ndalama, kutseka ntchito zawo zosindikizira, kuchita maulendo otsatizana a kuchotsedwa ntchito ndi kutenga njira zina zoyesera kuchepetsa ndalama. Koma nthawi zambiri izi zimakhala ngati kuyesa gwira mpeni ukugwa.
Mapepala omwe akuchulukirachulukira akukhazikitsanso ma paywall poyesa kulimbikitsa ndalama zochepa zomwe akadali nazo, ndi ambiri mwa nyuzipepala zazikulu kukhala ndi chotchinga chamtundu wina. Koma ngakhale NAA idanenanso kuti ndalama zolembetsa zidakwera ndi 5 peresenti chaka chatha, ndiko kutsika pang'ono mu chidebe chachikulu. Monga Wolemba Reuters Felix Salmon adanena posachedwapa:
"M'makampani omwe atsala pang'ono kufa, chinthu chanzeru kuchita ndikukulitsa ndalama zanu musanamwalire. Ma paywall amatha kupanga ndalama zamanyuzipepala. Koma zimenezi sizikutanthauza kuti nyuzipepala sizikufa. Zosiyana kwambiri. โ
Zindikirani: Owerenga ena adanenanso kuti tchati cha Mutter chikufanizira ndalama zamanyuzipepala zaku US ndi malonda a Google padziko lonse lapansi, zomwe ndi zoona. Malinga ndi kuyerekezera kwaposachedwa kwa eMarketer, Google zimabweretsa ndalama zokwana $15 biliyoni pazotsatsa ku United States. Chifukwa chake osati monga momwe amapangira nyuzipepala, koma pafupi - ndipo chiwerengerocho chikukwera, pomwe ndalama zamanyuzipepala zikutsikabe.
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