Januware 20, 2005 linali tsiku la zisudzo za anthu ambiri, komanso chiwonetsero chowopsa champhamvu. Mwambo Wotsegulira unali mwambo wodabwitsa wopatulira ulamuliro; gulu lililonse loguba, SUV limo yowongoka yowongoka, chilengezo chilichonse cha m'Baibulo, thanki iliyonse ndi msilikali aliyense, anatanthauza kulankhula mphamvu mwachiwonetsero ndi mphamvu.
Koma chionetserochi sichinapitirire ngakhale pang'onoรขโฌโndithu kunalinso zisudzo zina zomwe zidakwera tsikulo. Kulimbana ndi zikwangwani ndi oyimbira amphaka kunali kokulirapo komwe kumachita zosiyana kwambiri, kusiya kuvomereza kwawo pagulu ku boma la Bush ndikuchitapo kanthu mopanda chiwawa.
Gulu la anthu 5,000 ochokera m'mikhalidwe yosiyana siyanaรขโฌโkuchokera ku Iraq war Veterans, kupita kwa ophunzira ochokera ku Ohio; kuchokera kwa omwe adayankha koyamba, mpaka a punk anarchistsรขโฌโanatembenukira mwakachetechete George W. Bush pamene gulu lake lamoto likugwera mumsewu wa Pennsylvania. Mchitidwe wawo wosavuta komanso waulemu unatumiza uthenga wamphamvu wosagwira ntchito, ndipo unatsutsa mwachindunji chiwonetsero champhamvu cha Bush.
Zochita za รขโฌลTurn Your Back on Bushรขโฌ (TYBOB) inali nthawi yosangalatsa yomwe idalimbikitsa madera akuluakulu kuti awonetse poyera kusagwirizana kwawo ndi zomwe Bush akufuna. Mchitidwe wosavuta uwu wa kutembenukira kumbuyo kwathu unali chizindikiro champhamvu cha kayendetsedwe kotsutsa mkati mwa ufumuwo, ndipo ili ndi kumveka kophiphiritsira komwe kungathe kukhala ndi matanthauzo ovuta kwambiri.
Tembenukirani Msana Wanu pa Bush adagwiritsa ntchito kaphatikizidwe kakulinganiza ndi kutumizirana mameseji, komanso njira zopanda chiwawa, kubweretsa anthu ochokera m'maboma opitilira 40 ndikukweza nkhani ya TYBOB m'ma TV mazana ambiri padziko lonse lapansi, kufikira anthu opitilira 50 miliyoni.
TYBOB sinali kupambana kwakukulu รขโฌลkwanzeruรขโฌ kokha, inalinso malo ogwirira ntchito ofunikira okana, ndipo mwanjira imeneyo inalinso รขโฌลyomangamangaรขโฌ yopambana. Chochitacho chinali njira yopangira mgwirizano wachilengedwe womwe umaphatikiza njira zingapo zakale zokonzekera, komanso njira zatsopano, zomwe zitha kukhala zitsanzo zodziwitsa anthu zachindunji m'miyezi ndi zaka zikubwerazi.
Kukhazikitsa รขโฌลPsychic Breakรขโฌ : November 3rd 2004
Turn Back Your on Bush (TYBOB) linali lingaliro lomwe okonza anthu ammudzi akutsogolera mpaka Nov 2, omwe anali kulimbana ndi funso lakuti, รขโฌลChotsatira nchiyani?รขโฌ Nthawi ya 3 koloko mmawa pa Nov 3, webusayiti. TurnYourBackonBush.org idakhazikitsidwa, ndipo pofika pakati pa Disembala, anthu pafupifupi 10,000 anali atalowa nawo mndandanda wa maimelo.
Ntchitoyi idapangidwa kuti igwiritse ntchito รขโฌลpsychic breakรขโฌ รขโฌรขโฌโnthawi yomwe anthu amazindikira kuti dongosololi silikugwirizana ndi zikhalidwe zawo, ndipo amatha kudutsa zopinga zomwe zawalepheretsa kuchitapo kanthu.
Izi zidayenda bwino, popeza anthu ochokera m'dziko lonseloรขโฌโomwe anali asanakhalepo okonzekera ziwonetsero zapaguluรขโฌโadadzipereka kale kuti alowe nawo, ndikuwunikanso zachiwonetsero chatsopano kunja kwa bwalo lachisankho.
Ena mwa anthuwa anali odzipereka pantchito ngati MoveOn PAC, kapena adagwirapo ntchito ya kampeni ya Kerry. Ena anakwiyitsidwa ndi ovota, kapena anakhumudwitsa omwe sanali ovota. Pamene matsenga adafika, ndipo anthu adazindikira kuti njira ya demokalase yalephera ndipo Bush akadali Purezidenti, ambiri mwa anthu amtunduwu adayika nthawi yawo kuti abweretse mabasi odzaza anthu ku Washington kuti atembenukire kumbuyo kwa Bush ambiri. Chochitacho chinali chongopeka cha kukhumudwa, ndipo chidathandizira chisoni kapena mphamvu yaukali pokonzekera.
Osati Pa intaneti: Kukonzekera Kweniyeni M'dziko Lenileni
Tembenukirani Msana Wanu pa Bush anali ndi njira yapamwamba kwambiri pa intaneti, kupanga mndandanda wamakalata ochititsa chidwi, ndikuyika mabwalo apaintaneti kuti anthu alumikizane chilichonse kuyambira pazachisankho zapambuyo pa zisankho, kupita kumabasi abwino kwambiri ochokera ku Wisconsin. Ulalowu udadziwika bwino kudzera muzofalitsa za okonza, ndipo mkati mwa mlungu wochitapo kanthu, zowulutsa zotsitsa, zosintha, ndi mamapu a DC zidapangitsa kuti ikhale njira yabwino yolumikizira.
Njira iyi yapaintaneti idagwiritsidwa ntchito ngati njira yoyendetsera kukonzekera pansi, mdziko lenileni. Gulu lalikulu la TYBOB lidalemba okonza maboma a 41, omwe anali kugwira ntchito kwawo, kugwirizanitsa magulu am'deralo ndikudyetsa chidziwitso kuchokera kumidzi kupita ku Washington, ndi mosemphanitsa. Mapu omwe ali patsamba la webusayiti, omwe akuwonetsa mayiko omwe analipo komanso omwe sanali okonzekera, amayendetsa maimelo kwa okonza amderalo, kapena amayendetsa anthu kuti adzipereke.
Anthu onsewa anali odzipereka. Iwo anali, makamaka, anthu omwe anali ndi vuto lamatsenga ndipo adalumikizana ndi webusaitiyi kuti, รขโฌลNdikufuna kuchita chinachake!รขโฌ Panali mazana a maimelo monga awa. Ndi imelo yoganizira, ndiyeno kuyankhulana kwa foni, adalembedwa ndi woyang'anira bungwe la TYBOB kuti alowetse makina osonkhanitsa. Iwo omwe amatha kudzipereka kwa maola 15-20 pa sabata adapatsidwa udindo wa "okonza boma."
Chifukwa pulojekitiyi inkagwira ntchito popanda ndalama zambiri (ndalama zonse zomwe adapeza zinali zochokera kwa anthu omwe amapereka ndalama, ndipo theka linatulutsidwa pa webusaitiyi) panalibe chithandizo chochuluka choperekera kwa anthuwa. Thandizoli linali munjira yolankhulirana payekhapayekha, zosintha za imelo, ndi kuyimba kwa msonkhano wa okonza boma.
TYBOB idatha kulumikiza anthu omwe sanadziwonepo ngati omenyera ufulu, osasiyapo okonza. Kukonzekera kolimbikitsako kudakulitsa chidaliro, kukulitsa kudzipereka, ndikuyambitsa maukonde atsopano a anthu.
Yankho linali labwino kwambiri, komanso lotsitsimula. Monga wokonza boma ananena, รขโฌลSindinayambe ndachitapo chonchi, koma ndinakonza ulendo wa kalasi ya mwana wanga wopita ku Washington, ndipo izi sizinali zosiyana!รขโฌ Galimoto yokonzekera yomwe inamangidwa inali yamphamvu. , ndipo ntchitoyo idachitidwa bwino. Kunali kusakanikirana kwakukuluรขโฌโamayi ampira, atsogoleri achipembedzo, mabanja ankhondo, ma Deaniac achichepere omwe ali ndi chiyembekezo, okhala ndi okonza ntchito zakale, omenyera nkhondo omenyera nkhondo, komanso ochitapo kanthu mwachindunji.
TYBOB Meme
รขโฌลmemeรขโฌ ndi gawo lachidziwitso cha chikhalidwe chodzibwereza chokhaรขโฌโmawu, nyimbo, chithunzi kapena lingaliro lomwe limadutsa chikhalidwe. Turn Back Your on Bush, ndi mawonekedwe ake opangira ma virus komanso zithunzi zosavuta komanso zamphamvu, zinalidi รขโฌลmeme kampeni m'njira zambiri.
Lingaliro la chochitikacho linali losavuta, ndipo linali ndi malingaliro omveka bwino. Aliyense akanatha kutenga nawo mbali, ndipo panali thandizo loti anthu achite zimenezo. Dzina la chochitikacho linachimanga ndi nkhani yophatikizidwa (mwachitsanzo, uthenga, malingaliro, ndi zisudzo).
Memeyi idafalikira kudzera m'ma TV, pa intaneti komanso kudzera m'mawu apakamwa. Dongosolo lotsogola komanso lamphamvu lazoulutsa nkhani linasuntha meme m'malo ambiriรขโฌโkuchokera Saturday Night Live, kupita ku Washington Post, kupita ku Wisconsin State Journal, kupita ku BBC World News Tonight. Kufikira anthu okhudzidwa ndikukonzekera kudasuntha meme kudzera pamanetiweki ndi zigawo zosiyanasiyanaรขโฌโkuchokera ku Black Voices for Peace kupita kwa ophunzira akumidzi ya Pennsylvania kupita ku mabanja ankhondo ku Georgia.
Meme ya TYBOB idafalikira mwachilengedwe, kudutsa US ngakhale kutsidya kwa nyanja. Pa Januware 20th, ophunzira ku London adawonekera ku 10 Downing St. atavala mawu akuti รขโฌลTurn Back Your Back on Bushรขโฌ pa misana yawo. Pa February 16th, azimayi awiri ku New Hampshire adakana Bush pa chithunzi chokhudza chitetezo cha anthu.
Panalibe kuyimba kwapadziko lonse kwa izi ndi zochita zina za TYBOB zomwe zidachitika nthawi imodzi ndi mwambo Wotsegulira-m'malo mwake, linali lingaliro labwino ndikudzitengera moyo wake. Ndizomwe ma memes amachita, ndi momwe kampeni yabwino ya meme ingagwire ntchito.
รขโฌลSmartMemesรขโฌ ndi nkhokwe zofotokozera nkhani zomwe zimapatsa anthu mphamvu, komanso zimakhala ndi mphamvu zotsutsa malingaliro okhudza mphamvu. SmartMeme ya TYBOB inali kutha kwake kulowetsa lingaliro lachidziwitso mu chikhalidwe, kupanga chithunzi chomwe chimayimira kukana (kubwerera kumbuyo), ndi zomwe aliyense angachite (ie sayenera kupachikidwa panyumba zazitali kapena kudzitsekera kuzinthu kuti zitheke. kutenga nawo mbali.) TYBOB idakhala malo opangira mphamvu zogwirira ntchito zankhani yotsutsa zomwe zimatsutsa kutengera kuvomerezeka kwa Bush ndi udindo wake.
Zochita Mwachindunji pa Point of Assumption
Tembenukirani Msana Wanu pa Chitsamba chochotsa poyera thandizo lazandale ndikusokoneza uthenga wochokera ku White House-uthenga wa รขโฌลmandate.รขโฌ Kuyika zigawo zazikuluzikulu zitembenukire mmbuyo panjira ya paradeรขโฌโmabanja ankhondo, omenyera nkhondo. yunifolomu, oyankha oyambirira, atsogoleri achipembedzo, ophunzira, ndi anthu a zikhulupiliro zambiri, mafuko, zaka ndi zikhalidwe - TYBOB inafotokoza nkhani yomwe inatsutsa malingaliro amenewo ndikuwonetsa anthu a ku America akutsutsana ndi Bush.
Mfundo zachikhalidwe za Kumanzere ndizochitapo kanthu pa malo enieni: malo opangira (ogwira ntchito), mfundo yowononga (kutsekereza magalimoto odula mitengo), mfundo yosankha (kutenga ofesi ya congressional). M'malo mochita zionetsero zofuna kukhala ndi malo anzeru, owoneka bwino m'misewu, TYBOB inali kulowererapo mu รขโฌลmalo amalingaliro.รขโฌ TYBOB inali รขโฌลDirect Action pa Point of Assumption:รขโฌ zochita zomwe zimatsutsa tanthauzo la kukhazikitsidwa ndikukhazikitsa malo m'malo ongoganiza komanso lingaliro la kutsutsa kwa Bush ndi mfundo zake zomanga ufumu.
Zinali zoyesayesa kupikisana pabwalo pomwe boma la Bush lawonetsa mphamvu zambiri (ndi ma control memes a WMD; kuchotsa mimba pang'ono; gulu la eni ake; etc.). Kunalinso kuyesayesa kuulula kufooka kwawo kwakukulu mwa kusonyeza chowonadi cha kagulu kakutsutsa kokulirakulira kokulirakulira kwa anthu amitundu yonse. Zinali zochita kusonyeza kuti ochita mbali zazikulu mu nkhani ya Administration yokhudza nkhondo yawo (asilikali, mabanja ankhondo, oyamba kuyankha) ndi atsogoleri m'magulu amtendere omwe akuchulukirachulukira. Zinali zachindunji ponena za kusokoneza uthenga wa Bush wa udindoรขโฌโkutengeka kwa mphamvu ndi mgwirizanoรขโฌโndi mchitidwe wosavuta, wokongola wotsutsa.
Kutembenukira ku Njira Zatsopano
Turn Back Your on Bush ndi zochuluka kuposa kuchita chabeรขโฌโndi nkhani, ndipo ndi malo andale. Pamene tikutembenukira ku Bush, tikutembenukira kwa wina ndi mzake kuti tifufuze njira zatsopano. Ndipo pamene tikulowa zaka zinayi zotsatira, tiyenera kufufuza njira zatsopano; tiyenera kupanga nkhaniyi kukhala yeniyeni ndi kayendedwe ka kukana mwadongosolo.
Chotsatira cha gulu la TYBOB komanso gulu la smartMeme chinali kuthandizira รขโฌลndondomeko ya anthu kuti athetse nkhondoyiรขโฌ (www.globalejusticeecology.org/peoplepower) pempho ku msonkhano wadziko lonse wa United For Peace & Justice ku St. Louis Feb 19-21. Lingaliroli ndi kuyesa kufotokoza njira yomwe ikupita patsogolo kuti athetse ntchitoyo-kulumikiza nkhani yogwirizana komanso njira zantchito yomwe ikuchitika kale tsiku lililonse kumunsi.
Mu 2003 njira yosasinthika inali yoletsa nkhondo US isanamenye; US idapita kunkhondo mulimonse. Mu 2004 njira yosasinthika inali yosankhira oyambitsa nkhondo; Bush Administration idatenga White House, ndi zina zambiri. Mu 2005?
Zitenga mphamvu za anthu kuti aletse nkhondo ku Iraq ndi nkhanza zokhudzana ndi polojekiti ya ufumuwo. Palibe aliyense ku Washington yemwe ati atichitire. Kuti tilimbikitse malingaliro odana ndi nkhondo omwe alipo kale ku US tiyenera kuthana ndi lingaliro lakuti tilibe mphamvu zoletsa nkhondoyi.
Tiyeni tiphunzirepo zina kuchokera mu kuyesera kwa TYBOB: Tiyeni tiphunzire momwe tingagwiritsire ntchito bwino nthawi yopuma yamatsengaรขโฌโanthu ali okonzeka kulowa nawo gululi ngati titawapatsa mpata ndikukhala ndi zitsanzo zomveka bwino komanso zofikirika. Tiyeni tifufuze momwe ma virus amachitira kampeni ya meme, ndikuphatikiza kukonzekera nthawi yeniyeni ndi mphamvu ya intaneti ndi media kuti tisunthire malingaliro athu. Tiyeni tifufuze zolowererapo pamalingaliro, ndikuchitapo kanthu mopanda chiwawa pazongoganiza. Tiyeni tilimbikitse kusagwira ntchito limodzi ndi US ku Iraq komanso zowona zankhanza zankhondo yosatha iyi. Tiyeni tipange gulu kuti tiyimitse nkhondoyi yomwe ingaganizirenso za mphamvu, ndikukonzanso gulu lathu.
Tiyeni titembenukire mmbuyo pa Bush, ndi kutembenukira kwa wina ndi mzake kukambirana za njira zathu - kuuzana wina ndi mzake nkhani zathu - za momwe tithetsere nkhondoyi ndi kulimbikitsa demokalase. Pamene tikutembenukira ku Bush, tinabwererana wina ndi mnzakeรขโฌโndi mgwirizano, nkhani, ndi mphamvu zomwe zimachokera ku njira zopangira chiyembekezo.
Doyle Canning ([imelo ndiotetezedwa]) amagwira ntchito m'gulu lalikulu la smartMeme strategy & training project (www.smartmeme.com), ndipo adagwira ntchito ndi gulu lalikulu la TYBOB pakupanga zochita, njira ndi mauthenga. Ndemanga iyi idawunikiridwa ndi Jet Heiko ndi Nick Jehlen, omwe adayambitsa nawo Turn Your Back on Bush, ndipo adalimbikitsidwa mwa zina ndi ndemanga zowunikira za msonkhano wamagulu a TYBOB pa Jan 26, 2005.
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