Ngati Khothi Lalikulu likulondola kuti mabungwe ndi anthu ndipo ndalama ndi ufulu wolankhula, ndiye kuti Chevron ndiye phokoso lalikulu kwambiri ku Richmond, komwe ndimakhala.
Anthu akamaganiza za ndalama zopanda malire zogwiritsa ntchito kampeni, amakonda kuganiza za zisankho zamayiko, koma zovuta kwambiri zitha kukhala zikuchitika m'maboma ndi matauni. Ndikudziwa kuti Chevron imathandizira pachuma chathu chifukwa idapereka ndalama zoposa $2 miliyoni zandalama zachisankho za mzinda kuyambira 2010, kapena pafupifupi $50 aliyense kwa ine ndi anthu ena onse olembetsa mu mzinda wathu wawung'ono wa 106,000. Kampaniyo imapereka ntchito osati kumalo ake oyeretsera mafuta a Richmond okha komanso kwa anthu, osindikiza komanso wapolisi wamba yemwe adalembedwa ntchito zaka zingapo zapitazo kuti adzayipitse meya.
Chevron ikufuna kuchotsa meya wathu wa Green Party komanso ambiri omwe akupita patsogolo a City Council chifukwa atsutsa kampaniyo pamisonkho yanyumba ndi kuipitsa. Ichi ndichifukwa chake mu 2012 Chevron adawononga $422,000 kuthandizira munthu m'modzi pamipando isanu ndi iwiri ya khonsolo yomwe imapereka $16,830 pachaka. Kampaniyo ikufuna kubwerera kumasiku omwe khonsolo yayikulu idadziwika kuti "Chevron 5."
Mu Ogasiti 2012, moto unayaka pamalo oyeretsera. Ndidajambula zithunzi za utsi wakuda womwe ukutuluka pomwe anthu ena 15,000 adapita kuzipatala zakomweko akudandaula ndi maso akuyaka, nseru komanso kupuma movutikira. Cal-OSHA yalipiritsa kampaniyo pafupifupi $ 1 miliyoni chifukwa chophwanya chitetezo, ndipo sinadandaule kuti ipikisane ndi milandu ingapo. Izi ndi zomwe mabungwe amachita tsopano m'malo mwa aliyense amene akupita kundende. Ndivomerezana ndi osunga malamulo a Khothi Lalikulu la US kuti mabungwe ndi anthu pomwe Texas imayika m'modzi wa iwo pamzere wophedwa.
Tsopano Chevron ikufuna kunditsimikizira kuti zinthu zili bwino, ndipo tonse tiyenera kukhala "Richmond Proud." Ndilo dzina lomwe lapatsidwa kampeni yotsatsa mamiliyoni ambiri ya PR ya zikwangwani, T-shirts, zikwama zam'manja, otumiza makalata, mafoni a robo, zopereka zachifundo zofalitsidwa kwambiri, nyuzipepala yakumaloko yomwe idapanga, ndi zotsatsa zapa TV. Gawo loyamba la kampeni inali yonyada ndi mapaki athu ndi mapaki athu komanso mwayi wachinyamata, zomwe zonse zidakulitsidwa pansi pa City Council yomwe ikupita patsogolo yomwe Chevron ikufuna kuchotsa.
Kenako ndinapita kumsonkhano wa Richmond Planning Commission wokhudza mapulani a kampani yokonza makina oyeretsera mafuta okwana mabiliyoni ambiri, omwe Khonsolo ya Mzinda ingavotere mwezi uno. Anthu angapo adawonetsa T-shirts abuluu ndi oyera akuwerenga "A Modernized Refinery. Chifukwa china chokhalira Richmond Proud. " Sindinasamale kuzindikira kuti ngakhale 80 peresenti ya anthu omwe amavala malaya a Chevron anali oyera, 69 peresenti ya anthu aku Richmond sali.
Tsopano mu gawo lachiwiri la PR, zikwangwani, zotsatsa pa TV ndi otumiza zimatiuza momwe kusinthika kwa mbewuyi kudzakhalire ku Richmond. Tsoka ilo, ndalama zokwana madola 1 biliyoni za kukonzanso zitsulo sizidzagwiritsidwa ntchito mu gawo la malo omwe adawotcha moto koma pa chomera cha haidrojeni chomwe chidzalola kampaniyo kuwotcha mafuta ochuluka a sulfure kuchokera kumalo ngati Iraq. Izi zikhoza kuonjezera 24 peresenti ya mpweya wowononga mpweya ndi mpweya wowonjezera kutentha ndi 16 peresenti, powerenga lipoti la kampani ya chilengedwe.
Chevron, yomwe mwina ipanga migolo ya ndalama zowonjezera kuwotcha mafuta "wowawasa" awa, akuumirira kuti sipadzakhala kuwonjezeka kwa kuipitsa, chifukwa cha njira zatsopano komanso zatsopano monga malonda a carbon. Koma ngakhale kuchepetsa kutulutsa mpweya woipa kuchokera kumalo oyeretsera mafuta kuli ngati kuchepetsa chiwawa cha mfuti pafakitale yamfuti ya Colt. Zimaphonya mfundo.
Richmond ili ndi kuchuluka kwa mphumu yaubwana ku Marin County kutsidya lina. California ikukumana ndi chilala chambiri komanso moto wamtchire wolumikizidwa ndi kusintha kwanyengo komwe kumabwera chifukwa cha kuwonongeka kwa mpweya. Zakhala vuto lalikulu pazamalonda. Chogulitsa cha Chevron, chomwe chimagwiritsidwa ntchito monga momwe adalangizira, chimatenthetsa dziko lathu lapansi.
Nditafunsa kampaniyo kuchuluka kwa ndalama zomwe ikukonzekera kugwiritsa ntchito pazisankho za mzindawo (zomwe ziphatikizepo gawo lachitatu la media blitz), ndidauzidwa kuti kampaniyo sinasankhebe koma imathandizira ofuna kusankhidwa omwe adzipereka kuchitetezo cha anthu, kupanga ntchito komanso mbale zina.
Meya wa Richmond a Gayle McLaughlin sanasinthe mawu ake, komabe. "Timapeza kuipitsidwa kwawo konse osati mumlengalenga mokha, komanso amadetsa zisankho zathu. Akadachepetsa utsi ndi kusiya zisankho zathu, ndiye kuti akulemekeza thanzi lathu komanso demokalase yathu.”
Inde, ngati akanachita zimenezo, ndiye kuti ndidzakhala Richmond Wonyadira nawo, koma sindikugwira mpweya wanga, ngakhale, ndikukhala 2 mailosi kuchokera kumalo oyeretsera, mwina ndiyenera.
David Helvarg ndi director wamkulu wa Blue Frontier, gulu loteteza nyanja ndi mfundo. Buku lake laposachedwa ndi "The Golden Shore - California's Love Affair with the Sea." Kuti mupereke ndemanga, perekani kalata yanu kwa mkonzi pa www.sfgate.com/submissions/#1.
ZNetwork imalandira ndalama kudzera mu kuwolowa manja kwa owerenga ake.
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