LOS ANGELES - Kampani ya Coca-Cola yaimbidwa mlandu wolanda minda ya alimi ang'onoang'ono mosagwirizana ndi malamulo komanso kutaya zinyalala ndi zinyalala zina zowopsa zamakampani kumadera ozungulira. Izi zikubwera pamene chimphona cha chakumwa chamitundumitundu chalengeza kuyesetsa kwatsopano Lachiwiri kuteteza mitsinje m'makontinenti anayi.
India Resource Center yochokera ku San Francisco, bungwe lopanda phindu lazachilengedwe, lidaimbanso Coca-Cola mlandu wotulutsa madzi otayira osayeretsedwa m'minda yozungulira yaulimi komanso ngalande yomwe imalowera mumtsinje wa Ganges kumpoto kwa India ku Uttar Pradesh.
Milanduyi ikutengera zotsatira za ntchito yofufuza zoona yomwe inatsogozedwa ndi gulu lopanga botolo la Coca-Cola m'derali.
"Kupeza madzi amchere ndi ufulu wofunikira wamunthu," atero a Amit Srivastava wa ku India Resource Center.
"Kampani ya Coca-Cola iyenera kuvomereza kuti ndi gawo limodzi la vuto la kusakhazikika kwa madzi ku India ndi kwina," adatero.
Aka si nthawi yoyamba kuti magulu a zachilengedwe adzudzule ntchito za Coke ku India.
Mu 2003, poyankha kampeni yolimbana ndi Coca-Cola, Central Pollution Control Board of India idafufuza malo asanu ndi atatu opangira mabotolo a Coca-Cola m'dzikolo ndikuyesa matope pamalo onsewa. Bungweli lidapeza kuti zinyalala zonse pamabotolo onse a Coca-Cola omwe adazifufuza zinali ndi zitsulo zolemera zapoizoni monga lead, cadmium, ndi chromium. Panthawiyo, idalamula kampani ya Coca-Cola kuti iwononge zinyalala zake ngati zinyalala zowopsa zamakampani.
Mavuto oopsawa, kuphatikiza zonena kuti Coke adaphatikizirapo kupha kwa okonza mgwirizano m'mabotolo opangira mabotolo mdziko la South America ku Colombia, akhala akuvutitsa kwambiri kampani yaku Atlanta.
M’miyezi isanu ndi umodzi yapitayo, mayunivesite 25 ochokera ku United States, Canada, ndi United Kingdom, kuphatikizapo University of Michigan, University of Guelph ku Canada, ndi University of Manchester ku England, onse achitapo kanthu kuchotsa Coca-Cola. kuchokera ku masukulu awo.
Pa May 29, pulezidenti wa Smith College ku Massachusetts, Carol T. Christ, analetsa Coke kutenga nawo mbali pa ndondomeko yobwereketsa zakumwa zoziziritsa kukhosi zomwe zikubwera. Mgwirizano wazaka zisanu ndi ziwiri wa Coca-Cola ndi Smith College utha pa Ogasiti 31.
"Potengera machitidwe a bizinesi a Coca-Cola ku Colombia ndi India, Smith adzaletsa Coca-Cola pamndandanda wa ovomerezeka ovomerezeka tikalowa m'ntchito yokonzanso mgwirizano kumapeto kwa chilimwe chino," adalemba Khristu m'kalata.
Coke akutsutsa mwamphamvu milanduyi.
"Zonena zomwe zidapangitsa kuti chigamulochi zichitike zimachokera pa mphekesera za pa intaneti komanso nthano, ndipo zatsimikiziridwa mobwerezabwereza," Mneneri wa Coke Diana Garza Ciarlante adauza New Dehli-based Indo-Asian News Service.
"Ngakhale ubale wathu wamalonda ndi Smith College ndi wofunikira, kukhulupirika ndi mbiri ya kampani yathu ndizofunikira kwambiri," adatero.
Lachiwiri, chimphona cha zakumwa zozizilitsa kukhosi chinalengeza za dongosolo lake la chilengedwe, ndikulonjeza kugwiritsa ntchito $20 miliyoni kusunga mabeseni asanu ndi awiri ofunikira kwambiri padziko lonse lapansi.
Pakali pano, pamafunika malita 2.5 a madzi kupanga ndi botolo 1 lita imodzi ya Coke, ndi malita 250 kukulitsa nzimbe mu kusakaniza.
'Tikuyang'ana pa madzi chifukwa apa ndi pamene Coca-Cola ikhoza kukhala ndi zotsatira zenizeni komanso zabwino,' Wapampando wa Coca-Cola ndi CEO E. Neville Isdell anauza msonkhano wa olimbikitsa zachilengedwe.
Lonjezoli linalengezedwa pamsonkhano wapachaka wa World Wildlife Fund (WWF) ku Beijing. M'moyo wa mgwirizano wazaka zambiri ndi WWF, kampaniyo idalonjeza kuyang'ana kwambiri "kusunga moyenera" Yangtze yaku China, Mekong yaku Southeast Asia, Rio Grande / Rio Bravo yakumwera chakumadzulo kwa United States ndi Mexico, mitsinje ndi mitsinje yakumwera chakum'mawa kwa United States. , mabeseni amadzi a ku Mesoamerican Caribbean Reef, gombe la East Africa la Nyanja ya Malawi, ndi mtsinje wa Danube ku Ulaya.
"Izi timazitcha "kutsuka kobiriwira," adatero Srivastava wa India Resource Center. 'Kuyesa kwa kampani ya Coca-Cola kupanga chithunzi chobiriwira chokha chomwe sichili, monga momwe machitidwe awo ku India amasonyezera.'
Chilengezo cha Coke sichinatchule njira zilizonse zosungira mabeseni amadzi ku India, chisankho chomwe sichinadabwitse Srivastava.
'Kampani ya Coca-Cola ndi WWF sanayerekeze kuyika dziko la India pankhaniyi (chifukwa) anthu ku India akudziwa zambiri za ubale woyipa wa kampani ya Coca-Cola ndi madzi, ndipo akuyenera kuwona momwe zilili zofunika - dontho mu ndowa, "adauza OneWorld.
Mgwirizanowu umasokonezanso otsutsa aku US a Coke molakwika.
'Payokha ndi chinthu chabwino, koma tikuchiwona makamaka ngati njira yopatutsira chidwi kuchokera kumadera ena,' Patti Lynn wa gulu loyang'anira Corporate Accountability adauza OneWorld.
'Coke akungoyesa kupeza mfundo zina zapagulu. Amagwiritsa ntchito izi ngati njira yosinthira, ”adawonjezera.
Lynn ndi ena olimbikitsa ogula ku US ali okwiya chifukwa cha chinyengo chomwe Coca-Cola yapanga pamsika wamadzi wa mabotolo.
Kuchokera m’zaka za m’ma 1970 mpaka 2000, Corporate Accountability imati, madzi a m’mabotolo ogulidwa ndi kugulitsidwa chaka chilichonse ku United States awonjezeka ndi 7,000 peresenti. Komabe makampani amadzi a m'mabotolo amagwira ntchito mopanda malire kapena ayi.
‘Madzi apampopi amalamulidwa bwino, ndipo nthaŵi zambiri amakhala otetezeka,’ anatero Lynn, akumawonjezera kuti madzi a m’mabotolo amawononga 3,000 peresenti kuposa pamenepo.
Lynn analoza ku kufufuza kochitidwa mu 1999 ndi National Resources Defense Council pa madzi a m’mabotolo ogulitsidwa ku United States, kumene kunapeza mitsinje ya arsenic, chloroform, ndi zonyansa zina; mankhwala omwe angakhale oletsedwa ngati atapezeka m'madzi apampopi.
Coca-Cola idawononga $ 1.7 biliyoni pakutsatsa chaka chatha. Ku North America, Coca-Cola imagawa mitundu itatu yamadzi am'mabotolo: Dasani, Dannon, ndi Evian.
Malinga ndi bungwe la Earth Policy Institute la Washington, DC, chaka chilichonse anthu ogula amawononga ndalama zokwana madola 100 biliyoni pogula madzi a m’mabotolo. Poyerekeza, akatswiri amayerekezera kuti $ 15 biliyoni pachaka, kupitirira ndi kupitirira zomwe zagwiritsidwa ntchito kale, zingathe kubweretsa mwayi wodalirika komanso wokhalitsa wa madzi akumwa abwino kwa anthu theka la biliyoni padziko lonse lapansi - theka la anthu omwe alibe madzi.
"Mmene Coke, Pepsi, ndi Nestle agulitsira madzi a m'mabotolo zakhala ndi zotsatira zowononga chidaliro cha anthu pamadzi apampopi ndipo zathandizira kusintha kwakukulu kwa anthu," adatero Lynn. 'M'malo mogula madzi a m'mabotolo, tifunika kuyika ndalama m'magulu athu omwe timagawana nawo, anthu onse.'
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