Gwero: Counterpunch
Ndikudziwa zomwe mukuganiza: "Nkhani inanso pama social network pomwe abwenzi ena adzanena za polarization ndi ma aligorivimu, ndi zomwe zikutanthauza ku demokalase yathu." Sindikuganiza kuti vuto ndilovuta.
Momwe ine ndikuwonera izo, ambiri a ife tiri addicted kulumikizana "mapulatifomu" omwe ali adapangidwa kuti azisokoneza kuti tigwiritse ntchito momwe tingathere. Ndipo monga chizoloŵezi chilichonse, izi ndizovuta kuvomereza pazifukwa zosiyanasiyana, ngakhale sizobisika kuti makampani ochezera a pa Intaneti kusokoneza mwadala chemistry ya ubongo wathu.
"Ngati titsegula pulogalamu tsiku lililonse, opanga amakhutira. Pa malo ochezera a pa Intaneti monga Facebook ndi Instagram, nthawi yochuluka yomwe timathera pa pulatifomu, ndalama zambiri zotsatsa malonda zimalowa m'matumba a makampani aukadaulo - chidwi ndi ndalama," akutero Peter Mezyk, wopanga mapulogalamu, yemwe amafotokoza Facebook ndi Instagram ngati "mapulogalamu oletsa ululu. ” zomwe zimachokera pa “maganizo oipa monga kusungulumwa kapena kunyong’onyeka.”
Monga munthu yemwe amagwira ntchito pakutsatsa kwa digito, ndakhala nthawi yayitali ndikuyesera kudzipatula kuzinthu zomwe zimasokoneza nsanja. Pamene ntchito yanu ikuphatikizapo kuthera nthawi yochuluka pa malo ochezera a pa Intaneti, mumaphunzira kuvomereza momwe makampaniwa amawonongera anthu, kapena mumapeza njira zopulumukira. Zolemba zanga kuyambira 2018 zikuwonetsa njira yomwe ndidasankha kutsatira:
"Addiction and Microtargeting: Momwe 'Social' Networks Amatiwululira Kuponderezedwa"
"Chifukwa Chake Anthu Amapeza Nkhani Zawo Kuchokera ku YouTube"
"YouTube Imakankhira Zokambirana Za Mapiko Amanja. Ndilo Vuto."
"Makampani Omwe Timathandizira Akumira Ndalama mu Zotsatsa za Facebook"
"Zomwe Zalimbikitsidwa pa Social Media ndi Msampha"
"Ma Social Media Companies Atilephera. Chotsatira ndi Chiyani?"
Lingaliro langa silinasinthe kwambiri kuyambira pomwe ndidayamba kulemba za zomwe ndidakumana nazo muzolemba zapa media. Ngati chirichonse, posachedwapa kunyanyala kutsatsa kwapadziko lonse motsutsana ndi Facebook zimatsimikizira malingaliro anga, ngakhale kuti izi sizimapita patali pakuwulula gwero la nkhaniyi.
Palibe chokhumudwitsa kwa "akatswiri a polarization," koma ndi oyang'anira makampani awo omwe amadziwa bwino momwe chinyengo chimagwirira ntchito (ndipo amatha kufotokoza m'mawu osavuta). Omwe amatchedwa "gurus" ndi omwe amagwiritsa ntchito mautumiki a Facebook ndi Twitter kuti athandize anthu. Amapanga zolemba zomwe zimapanga "chiyanjano" cha makampani ochezera a pa Intaneti ndikubweretsa anthu ambiri pamasamba awo. Ndiwo amene “amamvetsera” ku chakudya tsiku lililonse ndi kufunafuna mipata “yolowa nawo”-ndipo m’kupita kwa nthaŵi kukulitsa zizoloŵezi zoipa zimene mwina zingavutitse ana awo.
Ndikukhulupirira kuti tonsefe, makamaka omwe amagwira ntchito pazamalonda a digito, tili ndi udindo wothana ndi zizolowezi zawo ndikuwulula makina osokoneza bongo, osokoneza bongo pazomwe ali.-ntchito zofalitsa zabodza zomwe zakonzeka kugwira ntchito ndi aliyense yemwe ali ndi bajeti yayikulu yotsatsa, zikhale choncho mabungwe a white nationalist, magulu a ndalama zakuda, ndale, ndi chilichonse chapakati.
Njira ina ingakhale kupitiriza kunamizira kuti anthu angapo osapindula ndi akuluakulu aukadaulo owunikira amakonza zovuta zapa media media, pomwe timanyalanyaza zomwe timachita nthawi zonse tikapempha anthu kuti "atitsatire".
Titsatireni kuti kwenikweni?
Palibe Zodziwika = Masewera Oyimba Wosatha
M'malo mokambirana nkhani za chikhalidwe cha anthu ponena za kuledzera, kupanga mwachinyengo, ndi njira zolankhulirana zolipira-kusewera, malo ogulitsa ndi ma pundits (omwe amadalira pazama TV kuti afikire anthu) nthawi zambiri amangoyang'ana pazachipongwe zaposachedwa komanso zomwe zimalumikizidwa. ku izo.
Mchitidwe wodziyimira pawokha pazachikhalidwe cha anthu (chizindikiro chodziwika bwino chamakampani) kumapangitsa kuti oyang'anira omwe amalipidwa kwambiri aziimba mlandu, pomwe "zogulitsa" zawo zimapitilira kuchita zomwe zidapangidwa kuti achite.-tithandizeni kuthamangitsa "mphotho" zamaganizidwe nthawi iliyonse tikayang'ana pazithunzi zathu.
Chifukwa makampani ochezera a pa Intaneti amatumikira otsatsa, nthawi zambiri amakhala osunga ndalama, "akatswiri," ndi ogulitsa zinthu omwe amaloledwa kuwatsutsa pagulu. Ambiri a ife-omwe akufunafuna magwero abwino a nkhani kuposa ma TV amakampani-samafunsidwa kawirikawiri za zomwe takumana nazo posakatula ma feed. Ngakhale maakaunti otchuka amalemba zolemba zawo pawailesi yakanema ngati akulankhula ndi "anthu," chowonadi chokhala wongogwiritsa ntchito wamba chasokonekera pazandale komanso zaukadaulo zomwe zimatanthawuza "kutsutsa". Mwinamwake awo amene amadzimva ngati ali “m’bwalo la maseŵera” angakonde kusalingalira mmene kumakhalira kukhala owonerera.
Tikayang'ana pa malo ochezera a pa Intaneti kuchokera pansi, zikuwonekeratu kuti palibe phindu lenileni pokhala wotsatira pamapulatifomu amenewo.-makamaka chifukwa ogwiritsa ntchito sangatsatire zomwe asankha popanda kuwona zotsatsa ndi zolemba "zotchuka" zomwe zimaberedwa muzakudya zawo. Izi ndi zabwino ngati ndinu otsatsa kapena mukufuna "kulowa nawo pazokambirana," koma zilibe ntchito ngati mukufuna kuwongolera zomwe mukuwonera. Ogwiritsa ntchito omwe sakonda digito ali bwino kupanga chikalata chokhala ndi maakaunti omwe akufuna kutsatira ndikusakatula pazama TV mwanjira imeneyo, m'malo moyika makinawo kuti aziyang'anira zomwe ali nazo.
Pazifukwa izi, ndimawona ambiri ogwiritsa ntchito pazama TV (ndinandiphatikizanso) ngati obisala omwe, mwa mapangidwe, sasiyanitsidwa ndi maakaunti a bot. Mwina ndichifukwa chake ambiri adziwona ngati "atsogoleri amalingaliro" pazama TV, makamaka pa Twitter, ngakhale zambiri zomwe zili pamenepo zimapangidwa ndi "ochepa ma tweeters,” malinga ndi Pew Research Center.
Twitter ndipamene chizolowezi chogwiritsa ntchito malo ochezera a pa Intaneti chimawonekeradi. "Nkhondo zanga zonse zafa" zasandulika "akatswiri anga onse aku tweeting," makamaka chifukwa malonda a Twitter ndi maloto onyowa a Bernasyian; “Bwerani mudzabwere nafe-tili ndi anthu onse omwe mumawasirira pamalo amodzi! Atsatireni pamene akufotokoza maganizo awo ngati haiku. Inunso mudzatero!”
"Ogwiritsa ntchito ma tweets apakatikati amangotumiza kawiri mwezi uliwonse, koma kagulu kakang'ono ka ogwiritsa ntchito Twitter achangu kwambiri amalemba pafupipafupi," inatero nkhani yochokera ku Pew Research Center yomwe yatchulidwa pamwambapa. Chochititsa chidwi n'chakuti, lipotilo silimaphatikizapo maakaunti a mabungwe kapena chidziwitso chilichonse pa ntchito zotsatsa za Twitter. Poganizira izi, chikhalidwe cha topsy-turvy cha bizinesi yonse chingakhale chovuta kuphonya.
Social Media Realism
Ngakhale lingaliro la "chilichonse pamalo amodzi" lidamveka losangalatsa kwa ana omwe anali atatsala pang'ono kulowa ku koleji, ndizodziwikiratu kuti kulimbikitsa aliyense m'malo omwe adapangidwa kuti azitisokoneza adapatsa mphamvu makampani ochezera pagulu. Kuti agwiritse ntchito mphamvuzo, makampani ayika ndalama zambiri pazomwe ndimatcha 'social media realism' (mouziridwa ndi lingaliro la Mark Fisher la "capitalist realism")-lingaliro lakuti malo ochezera a pa Intaneti amapereka njira zokhazokha zoyankhulirana za digito komanso kuti n'zosatheka kulingalira njira ina.
Kudziwonetsera okha ngati "othandizira ndale" ndikofunikira pakusungabe conco, ngakhale kuyesa kwapamwamba kumawonetsa momwe nsanjazo zimagwirira ntchito olamulira ku U.S. ndi kunja.
Njira inanso yomwe otsatsa amalimbikitsira zowona zapa social media ndikuwongolera chikhumbo chathu chofotokozera komanso kulumikizana ndi anthu. "Facebook ikufuna kulumikiza anthu." "Twitter imathandiza omenyera ufulu wa anthu." "YouTube imathandizira opanga odziyimira pawokha." Zochita zotsatsa izi zidalola makampani ochezera a pa TV kukopa mamiliyoni aife kuti tilembetse.
Kukambitsirana kwakukulu pamapulatifomu ochezera a pa Intaneti nthawi zambiri kumanyalanyaza zida zomwe zimalola makampani kulamulira "nthawi" yathu. Ubwino wampikisano woperekedwa ndi mapulogalamu okwera mtengo owongolera ma TV ndi mabungwe otsatsa, kutsata pang'ono, "olimbikitsa", mafamu a troll, maubwenzi andale, ndi zina zambiri nthawi zambiri zimatengera m'mbuyo kuzinthu zanzeru zokhuza "udindo wama media ochezera. mu demokalase yathu."
Kodi "avareji" ogwiritsa ntchito pazama TV angachite chiyani za zida zomwe amagwiritsidwa ntchito motsutsana nawo, koma kudandaula za izi pazama media (kumaliza kusokoneza koyipa komanso nthawi yomweyo kulimbikitsa magwero ake)? Kodi ogwiritsa ntchito angamvetse bwanji zovuta zawo, ngati anthu omwe amawasirira akulemba ma tweet nthawi zonse?
Zolimbitsa Thupi Pagulu
Kuyambira pomwe ndidayamba kulemba nkhaniyi anthu ambiri omwe ndimatsatira pazama TV mwina adalembapo kangapo. Nditha kulowa nthawi iliyonse masana kapena usiku ndikuwona zatsopano kuchokera pamasankhidwe omwewo aakaunti azama TV.
Nthawi zambiri ndimadabwa ngati anthu amakhulupiriradi kuti akugwiritsa ntchito malo ochezera a pa Intaneti kuti "ayanjane ndi ena" (chomwe chiri chonsecho ziyenera kukhala za), kapena ngati angotengeka ndi "mphotho" zomwe amapeza mu mawonekedwe a "like" ndi "share."
Munthu ayenera kudabwa kuti phindu lenileni ndi chiyani chifukwa chokhala ndi nthawi yambiri pazakudya. Kodi ikupeza "otsatira" ambiri? Kodi otsatirawa akuyenera kuchita chiyani pa social media-kutsatira zomwe zikuchitika ndikukhala “atsogoleri amalingaliro”? Kodi tikuganiza kuti "anthu" atenga udindo ndipo makampani ochezera a pa Intaneti asintha njira zawo, mosiyana ndi mapangidwe awo komanso zomwe mabungwe awo ndi boma akufuna? Sindikudziwa kuti masewera omaliza ndi chiyani ndipo ndikukayika kuti omwe amapitilizabe kutulutsa zomwe zili muzama media akudziwa.
Ndafika potsimikiza kuti kudalira kwathu pamodzi komanso chizolowezi chogwiritsa ntchito malo ochezera a pa Intaneti ndizomwe zimatilepheretsa kulingalira njira zina zopangira zipinda zoyesera za digito za Silicon Valley. Mwa kuyankhula kwina, palibe china chapadera chokhudza chikhalidwe cha anthu kupatula njira zopanda malire zomwe makampaniwa amatengera chidwi chathu chonse.
Simuyenera kuwerenga buku langa kapena kugula maphunziro anga kuti mumvetse zomwe ndikutanthauza. Ndinatha kuthetsa chizolowezi changa cha Facebook, YouTube, ndi Twitter kudzera pa msakatuli wowonjezera omwe amachotsa "zovomerezeka" zomwe zili "zovomerezeka", zotsatsa, zomwe zikuchitika, manambala, ndi zina zowonjezera (zambiri pansipa). Mayankho alipo, tiyenera kungokhulupirira dziko lopanda chakudya, lomwe ndi ntchito yovuta kwambiri.
Kuvomereza kuti ndife okonda mapulatifomu omwe ali lakonzedwa kukhala osokoneza bongo kumatsegula mwayi watsopano. Apa ndi pamene machiritso angayambike. Monga momwe munthu angayembekezere, komabe, nkhaniyi simakonda alaliki okhudzana ndi chikhalidwe cha anthu omwe ntchito yawo ndikuwongolera mkwiyo wathu wolungama pamapulatifomuwo mu Ted Talks, zopempha, ndi zina zomwe sizingathetse vuto lazokonda zapa TV.
Zinthu nzosiyana kwa amene amazikhulupirira ndi kukhala pa social media kupikisana ndi anzawo. Sindiuza anthu omwe ali ndi mazana masauzande a "otsatira" omwe amati asiye gig yawo ya Twitter. Ayenera kulingalira zimenezo paokha ndi kukhala ndi zotsatirapo zake.
Ine ndekha sindimakhulupirira chiwombolo cha chikhalidwe cha anthu, choncho ndasankha kuganizira nsanja zomwe zimadula mapangidwe aukadaulo owongolera komanso osokoneza bongo. Kukhala womasuka za zomwe ndimakonda ku Social Media Enterprise inali sitepe yoyamba kukwaniritsa cholingacho ndipo ndikupangira kwambiri ngati mukulimbana ndi zomwezo. Chilichonse chocheperapo chimatsimikizira kuti tipitilizabe kugulitsa zinthu za Silicon Valley zomwe zidzapitiliza kusokoneza m'badwo wotsatira wa "ogula".
ZNetwork imalandira ndalama kudzera mu kuwolowa manja kwa owerenga ake.
Ndalama