Chidule: Fermenting Revolution: Momwe Mungamwe Mowa Ndi Kupulumutsa Dziko Lapansi
Wolemba Christopher O'Brien, New Society Publishers (November 2006), masamba 275
Mowa, monga mankhwala ena ambiri, uli m'manja mwa makampani akuluakulu. Chifukwa chake, kumwa mowa nthawi zambiri kumatha kulemeretsa machitidwe amphamvu omwe ife monga omenyera nkhondo tikulimbana nawo. Fermenting Revolution: Momwe Mungamwe Mowa Ndi Kupulumutsa Dziko Lapansi lolembedwa ndi Christopher O'Brien ndi buku lofotokoza momwe anthu angatengere moลตa ndikulumikizana ndi kunena kuti, "Ngati sindingathe kumwa mowa wabwino, sikusintha kwanga."
Ndizokhutiritsa komanso zopanduka m'dziko lamakampani lomwe likuchulukirachulukira kuti mupange mowa wanu. Mu
In Fermenting Revolution, O'Brien akupereka mbiri ya anthu ya mowa, zomwe zimapangitsa kuti owerenga azimva kuti ali ogwirizana ndi olimbikitsa mowa zaka mazana ambiri zapitazo. Wolembayo akufotokoza njira yasayansi yopangira moลตa m'njira yosavuta kumvetsetsa, kupewa zomwe amachitcha "Beer geek-speak." Bukuli likufotokoza za ntchito yofunika kwambiri yomwe amayi akhala akuchita popanga mowa, komanso momwe anthu angatengere mgwirizano wapadziko lonse lapansi popanga ndi kumwa mowa wawo. Yakwana nthawi yoti mufike kunyumba ikuyaka moto!
Mbiri ya Anthu ya Mowa
O'Brien ayamba buku lake potitengera mbiri yayitali komanso yoledzera ya mowa. Ili ku Mesopotamiya, masiku ano
Mowa wachitanso mbali yaikulu mโzipembedzo zazikulu za dziko. Wolembayo akusonyeza kuti Yesu wapansipansi amene โanafuna kuyanjana ndi anthu wambaโ mwina akanakonda chakumwa chofala cha moลตa, mโmalo mwa vinyo wokwera mtengo ndi wapamwamba. "Ndimakonda chithunzi cha Yesu monga wopanduka watsitsi lalitali, womwa mowa, wolandiridwa kuti aphwanye phwando lililonse malinga ngati anali wokonzeka kumwa mowa wopanda malire. Rock on, Rock of Ages!" O'Brien akulemba kuti fano la Buddha wokhala ndi mimba yozungulira limasonyeza kuti munthu wauzimu akhoza kukhala wokonda kumwa mowa nthawi zonse. Kupatula apo, Buddha "adalimbikitsa kupewa zakumwa zoledzeretsa ndi mankhwala osokoneza bongo" koma sanalepheretse kumwa mowa. Ndipo palibe wina koma Nicholas Woyera (Santa Claus) wotchulidwa ndi Tchalitchi cha Katolika monga Patron Saint of Brewing. Ndi nkhani ngati izi zogwirizanitsa mowa ndi chipembedzo, O'Brien akunena kuti "sbeerituality" iyenera kubwezeretsedwa mu chikhalidwe chathu chakumwa.
Chiwonetsero chimodzi cha ntchito ya moลตa mu uzimu wamakono ndi malo am'deralo. Wolembayo akulemba kuti bala ikhoza kuchita "monga mlatho pakati pa madera opatulika ndi adziko." O'Brien akunena kuti m'mabala amkati
Mutu wobwerezedwa mu Fermenting Revolution ndi gawo lomwe amayi akhala akuchita popanga moลตa ndi chikhalidwe cha mowa m'mbiri yonse. Zina mwazizindikiro zoyambirira za moลตa zimasonyeza kuti amayi kwenikweni anali opangira moลตa, ndipo pambuyo pake eni ake amowa, amene amapereka moลตa. Izi zikutanthauza kuti amayi m'mbiri yakale adagwira ntchito yofunikira pagulu kudzera muulamuliro wawo pamakampani amowa. Mwachitsanzo, O'Brien akutiuza kuti akazi a Viking mโchitaganya cha Norse kumapeto kwa zaka chikwi zoyambirira ndiwo okhawo amene analoledwa kupanga moลตa. Malinga ndi malamulo, zida zofusira moลตa zingagwiritsidwe ntchito ndi amayi okha.
Komabe, mโkupita kwa nthaลตi, akazi padziko lonse anakakamizika kupangira moลตa ndi amuna amene ankadziona kuti ali pangozi chifukwa cha mphamvu za akazi opangira moลตa. O'Brien amadzitcha kuti "wachikazi": amakhulupirira kuti kusuta mowa kwapatsa mphamvu akazi m'mbuyomu, ndipo ali ndi kuthekera kotero tsopano. Amayi ochuluka omwe amafulula ndi kumwa moลตa angathandize kuthetsa kusamvana kwathu pakati pa amuna ndi akazi. Iye akudandaula kuti lero makampani a mowa akulamulidwa ndi machismo: "Akazi adziko lapansi, amuna adyera akubera mowa wanu ndi nthawi yake yoti mubweze." Komabe, chitsanzo chimodzi cha chiyembekezo chomwe O'Brien akulozera ndi
Chizindikiro china cha chiyembekezo ndi
Mutu wina womwe umakambidwa kwambiri mu Fermenting Revolution ndi chikoka chomwe mowa wakhala uli nacho nthawi zonse pa ndale. Ndime zina zochititsa chidwi m'bukuli zikufotokoza mbiri yakale ya ku America pamene zigawenga zinalimbikitsa kumenyana ndi mowa wa Chingerezi, pogwiritsa ntchito mawu akuti, "Homebrewed is best." Dzikoli litangokhazikitsidwa, zinali zachilendo kuti andale azipatsa madera awo moลตa mโmalo oponya voti. Nthawi zambiri mโchigawo chilichonse pankakhala malo amodzi okha oponya mavoti, choncho atayenda mtunda wautali kuti akavote, nzikayo inkafuna kuti imupatse chakumwa. Apa O'Brien akutsutsa kuti "Poganizira kuchuluka kwa anthu ovota pazisankho zamasiku ano zaku America, mwina njira iyi ikhoza kuwerengedwanso? โโChivoti chimodzi, mowa umodzi."
Ganizirani Padziko Lonse, Brew Kumeneko
Kwa zaka mazana ambiri, mowa unkafulidwa makamaka kunyumba m'malo osayendetsedwa ndi maphikidwe opangidwa kunyumba. Mabungwe atayamba kupanga moลตa kuti apeze phindu, chikhalidwe ndi mzimu wa ntchitoyo zidatayika. Komabe O'Brien amakhulupirira kuti "globeerization" yamakampani ikhoza kulimbana ndi "beeroregionalism." Ngakhale kuwongolera kwamakampani kupanga kumayika mphamvu moลตa m'manja mwa anthu ochepa, Beeroregionalism, monga momwe O'Brien amafotokozera, ndikubwerera kukupanga kwawoko komanso madera. Wolembayo akunena kuti luso lopangira mowa liyenera kukondedwa ngati chinthu chomanga anthu, osati ngati njira yopangira ndalama. Wolembayo adalankhula paziwonetsero za World Trade Organisation mu 1999
Ngakhale O'Brien akufotokoza kuti makampani atatu amayang'anira 80 peresenti yamakampani ogulitsa mowa
Wowerenga aliyense wa Fermenting Revolution mwachiwonekere angapeze chinachake chimene chimawakhudza iwo eni. Kwa ine inali mbiri ya chitini cha mowa wa malata. Agogo anga aamuna anali wokonda kukonzanso zitini za moลตa mโtauni yapakoleji imene ankakhala. Anatha kusunga madola masauzande ambiri kuchokera ku ma nickel omwe anapezedwa kwa zaka zambiri akukumba mโmbiya zotayiramo zinyalala ndi zitini zolandirira pambuyo pa maphwando aku koleji. O'Brien akutiuza kuti mu 1959, a Bill Coors, mwiniwake wa kampani ya mowa yomwe inali ndi dzina lake lomaliza, anapanga chitini choyamba cha aluminium chopanda msoko. Anzake ogwira nawo ntchito adamuseka ngakhale atapempha anthu kuti abweze zitini ndi khobidi limodzi - koma zidatheka! O'Brien analemba kuti kugwiritsa ntchito makina obwezerezedwanso kutha kugwiritsa ntchito mphamvu zisanu zokha zokha za mphamvu zomwe zimafunikira kuti apange chitini chatsopano kuyambira pachiyambi: "Kubwezeretsanso kumatha kupulumutsa mphamvu zokwanira zopangira TV kwa maola atatu."
Fermenting Revolution sizongophunzitsa, ndi malingaliro a pragmatic pa kusintha kwa chikhalidwe cha anthu, koma ndizosangalatsa kuwerenga. Buku lokulitsa malingaliro ili likupatsani ludzu la chilungamo, komanso mowa wabwino, wophikidwa kunyumba. Owerenga omwe ali ndi chidwi chodzikwanira komanso zinthu zakunyumba ayenera kutenga kope la Fermenting Revolution ndi kukonza zinthu.
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