kamfanoni, babu makawa aikinsu ya lalace. Akasin haka aka nuna ta
lauya Gary Reback a wani taro akan Microsoft wanda Ralph Nader ya dauki nauyin. Kwanan nan da
Gates monolith ya sayi Funk & Wagnell's Encyclopedia don amfani da su akan layi
"Encarta" version. Funk da Wagnell's asalin suna da shigarwa akan kowa face
Bill Gates da kansa, yana kwatanta shi a matsayin "mai tsaurin ra'ayi wanda da alama yana da daraja yin nasara
a cikin wani yanayi na gasa akan kudi." Mummunan hukunci. Bayan da aka kwace.
an inganta wannan jimlar zuwa "sanannen gudummawar sa na kamfani da
kungiyoyin ilimi." Babu shakka mafi kyawun sigar tarihi. (Seattle PI,
11 / 14)
Sayi Babu Komai Ranar
Ƙungiyar Adbusters, daga Vancouver,
Kanada, ta samar da tallace-tallacen da ta kasa cika ma'auni na manyan manyan mu uku
hanyoyin sadarwa. A kan bangon alade, tallan ya yi yawa fiye da cinyewa, yana kira
masu amfani don shiga cikin Sayi Babu Komai a ranar bayan godiya. Duk da samun
tsabar kudi a hannu, NBC ta ƙi tallan saboda, a cikin kalmomin VP Richard Gitter, da
tallan ya kasance "mara kyau ga halaltattun bukatun kasuwancinmu." Amsa mai fahimta.
Amma CBS ya kara gaba a cikin wasikar kin amincewa da kasuwanci, yana sanar da cewa Buy
Babu wani ranar da ke adawa da manufofin tattalin arziki na yanzu a cikin United
Jihohi." Ba su ce ko za a tuhume su da aikata laifuka ba
marasa amfani. (WSJ 11/19)
The "I Have a Dream" Dept.
Coca-Cola ya sami sabon hangen nesa a fili
shugaba a sabon shugaban gudanarwarsu, M. Douglas Ivester. A jawabinsa na farko a bainar jama'a.
Ivester ya bukaci takwarorinsa shugabannin da su “fadada tunanin kasuwancinmu, kuma
Hasashen tunaninmu." Don ya nuna batunsa, ya gaya wa masu sauraronsa cewa
mutum na yau da kullun yana sha oza 4 na abin sha mai laushi daga matsakaicin oz 64 na
ruwa a kowace rana. "Hakan yana barin masana'antar mu, in ji Ivester," tare da oza 60
a bi bayansa. Sanya wata hanya - muna kawai danna kashi 64 na damar."
Irin wannan sharar fage. Kuma menene ma'anar manufa. Ba za ku iya ganin dubban ma'aikatan Coke ba
yana mafarkin jagorantar hanyar zuwa duniyar da aka kwato sauran 60 oz
daga clutches na madara, ruwan 'ya'yan itace, ruwa da lattes? (AP 11/9)
Jaridar Muckraking
Shahararrun mujallu suna samun tabbataccen hanya zuwa
samar da ingantattun labarun fasali akan mashahuran Hollywood. Suka bar su su zaɓi nasu
marubuta. Jaridar Wall Street Journal ta ba da rahoton cewa mujallu suna barin manyan taurari su ƙi amincewa
tambayoyi, batutuwa da manema labaru waɗanda "neman mummunan labari," kamar yadda Good
Edita mai kula da gida Ellen Levine ta sanya shi da kyau. Masu suka sun yi iƙirarin wannan sakamakon
mashahuran ƙwanƙwasa waɗanda kawai cogs ne a cikin tsare-tsaren tallan masana'antar al'adu. Amma
Editan Vanity Fair Graydon Carter yana da kyakkyawan raddi. Ya ce, “Haka kawai za ku iya
abubuwa masu tauri da yawa a cikin al'amarin kuma ina ganin wauta ce a bata shi a kan ɗan wasan kwaikwayo." Mu
Har yanzu suna jira don gano abin da ya zama "abu mai tauri" na Banza.
(WSJ 11/18)
Yi Kanka Kayan leken asiri
Shin yawan aiki yana raguwa a kamfanin ku? To,
ABC Asia Pacific na iya samun amsar. Ana siyar da kyamarori na leken asiri akan $2,200 kacal kuma akan wani
iyakataccen lokaci kawai, zaku iya siyan ɗaya kuma ku sami na biyu kyauta. Shugaba Jeffrey Tan ya ce,
"Hakika haɓaka yana haɓaka tare da wannan tsarin. Kuna ganin saurin dawowa akan ku
zuba jari a kowace kasuwanci." Ba wai kawai za a shigar da tsarin "Spy Eyes" ba
aiki a matsayin hana sata, amma Mista Tan ya ba da rahoton cewa zai iya taimaka wa manajoji su ga ko ma'aikata ne
aiki da gaske kuma don haka "rage korafe-korafen gudanarwa marasa gaskiya." Wannan an daure
don sanya shi shahara da ma'aikata. A taƙaice, Tan ya ce, "Kayan aiki ne mai taimako
mutanen da ke son ci gaba da mulki." Ya kamata ya zama mafi shahara ga masu gudanarwa
da kuma dominatrix. (Reuters 11/21)
Rayuwa a Cikin Saurin Azumi
The shan kashi na fast track hukuma ga
Shugaban ya sanya kararrawa a cikin manyan jaridunmu. Jaridar Wall Street Journal tayi kashedin
cewa 'yan jam'iyyar Democrat sun zama "mallaka gaba ɗaya na ƙungiyoyin kwadago,"
saya kai tsaye tare da "kudi, mai tsabta da sauƙi." Har ma mafi muni, suna gargadin "menene
Yana faruwa a AFL-CIO na hannun hagu na Amurka." Wannan magana ta ƙarshe ta zo
a matsayin abin mamaki ga Hagu na Amurka, wanda aka gani na ƙarshe a wani gangamin yaƙi da gulf na 1990. A halin yanzu,
Jaridar New York Times ta fitar da wani raddi mai ɗorewa ga "karya mai ban tsoro
zance" wanda ya haifar da "kudin yakin neman aiki." Komawa ga mai kisa
syllogism, in ji su, kuma ku saurara da kyau: "Amma Amurkawa albashin madubi
Yawan aiki na Amurka. Ciniki ba zai iya barazana ga yawan aiki, don haka ba ya barazana da
albashin yawancin ma'aikatan Amurka." Yayi kyau ganin tsohon wasan harsashi na Carnival har yanzu yana da
masu yin aiki. (NYT 11/13, WSJ 11/11)
Maɗaukakin Albashi yana jiran ku
An sake kona Nike lokacin da na ciki
Rahoton kan yanayin aiki ta kamfanin lissafin Ernst da Young ya ba da rahoto ga manema labarai.
Rahoton ya bayyana wata masana'anta kusa da birnin Ho Chi Minh inda ma'aikata ke aiki
matsakaicin sa'o'i 65 a mako don samun duka $10. Bayan manyan albashi, Ernst da Young
ya kuma duba ingancin yanayin aikin ya gano masana'antar ta wuce gona da iri
Matsayin gida na cututtukan daji da sau 177 kawai. Amma kada ku fara damuwa, shi
ya kamata a sani cewa Nike yana da "tsarin aiki" don magance lamarin. Su
Hakanan suna da kalmomi masu ƙarfafawa waɗanda wakilin PR Vada Manager ya faɗi. "Akwai a
girma tarin takardun shaida," in ji shi, "wanda ke nuna cewa ma'aikatan Nike ke samu
mafi girman albashi da kera kayayyaki a ƙarƙashin ingantattun yanayi." Mista Manager zai
ba a bayyana inda suke noman takardunsu ba, ko takin da suke amfani da su. (NYT
11 / 8)
"Kin yi nisa, Baby."
A cikin 1950, Citibank yana da dala miliyan 23 a sandunan zinare
zaune a Babban Bankin Tarayya na New York. Amma sun sami 'yar matsala. A sanduna
da wadannan mugayen swastikas da aka lullube su. Mafi muni kuma, zinare da aka karbo daga Holocaust
wadanda abin ya shafa, wadanda masana tarihi suka yi magana da su cikin ladabi da "zinari ba na kudi ba," ya kasance
kunshe a cikin sanduna. Cikin damuwa da abin da zai yi, Citibank ya juya zuwa Baitul malin Amurka
Sashen da suka fito da mafita mai sauƙi na narkewar zinariya, ko
"tsarkakewa" shi, da sake watsa shi da kyawawan kalmomi, "United States of
Amurka," an lullube su. Sun bayyana hakan, ta hanyar amfani da kalmar fi'ili mai kyau, kamar
a "sake fitowa." Kuma ta yaya Citibank ya bayyana yadda kamfaninsu zai iya yin fatauci
a Nazi zinariya? A cewar mai magana da yawun Jack Morris, "Wannan duk ya faru ne a zamanin da
babu wani tunani da yawa game da irin wannan ciniki." Ina nufin, a ina
za mu kasance ba tare da sabon ingantattun introspection akan Wall Street a yau ba? (NYT 11/2)
Babban Sautin Swooshing An Sake Ziyara
Wani lokaci yana taimakawa don sanya sabon haske a kan tsofaffi
matsaloli. Misali, lokacin da NAFTA ta fara, masu suka sun annabta cewa kamfanonin Amurka masu haɗama
za su rufe tsire-tsire na Amurka kuma su sake buɗe su a Mexico. Amma godiya ga rahoton kwanan nan
John Sweeney na Gidauniyar Heritage, yanzu muna iya ganin halin da ake ciki a daidai lokacin da ya dace
hangen zaman gaba. Ya zama cewa masana'antu kamar masu kera motoci ba su gudu ba
kasar. Madadin haka Sweeney ya ce, "Kamfanin kera motoci - ɗaya daga cikin mafi
muhimman sassa na tattalin arzikin Michigan - sun tsunduma cikin manyan kan iyaka,
Ƙwarewar masana'antu tun lokacin da NAFTA ta fara aiki." Yanzu ba haka ba ne
ingantacciyar hanyar kwatanta jirgin sama? Mexico ta ƙware wajen samarwa, mun ƙware
in…. ("Kyakkyawan Tasirin NAFTA akan Amurka," 11/6)
Maƙasudin Raɗaɗi
Gwamnatin Jamus ta koyar da kasashe
a duniya darasi mai mahimmanci a cikin haƙiƙa. Kwanan nan ya zo a hankali na
Majalisar dokokin Jamus cewa tsofaffin masu aikata laifukan yaki suna karbar kudaden fensho ga
shekaru 50 da suka gabata don raunukan da aka samu a yakin duniya na biyu. Wannan yana faruwa yayin da yawa
Har yanzu ba a biya diyya ga wadanda Holocaust ya shafa ba. Me yasa? Domin dacewa
jami'ai sun ji cewa raunuka da laifukan yaki "al'amura ne guda biyu," mafi kyau
gudanarwa ta sassa daban-daban. Tambayar tambayar mu: shekaru nawa na ilimi ya yi
dauka don fahimtar irin wannan bambance-bambance? (Reuters 11/13)
Wa ke Farko?
Tsarin wucewa a Washington DC yana da
daga karshe ya warware matsalar tsadar farashin sa'o'i. Da yake mayar da martani ga korafin cewa
Babban farashin sa'o'in gaggawa na Washington bai kawo mafi kyawun sabis ba, mataimakin babban manajan
An ruwaito Peter Benjamin yana mai da martani cewa sabis na bas ba shi da na musamman
kudin shiga "rush-hour". Waɗannan su ne farashin kuɗin yau da kullun na su. Da farashin farashi
a lokacin kashe kololuwa ba su kasance "na yau da kullun" farashin farashi ba, amma
"rangwamen kudi" farashin. Tashin hankali shine cewa abokan cinikin sabis na bas ba za su iya tsammani ba
mafi kyawun sabis a lokacin gaggawar sa'o'i saboda a yanzu suna biyan kuɗi na yau da kullun ne kawai. A
m bayani. (WP 11/13)
Dalilan Siyan Amurkawa
A Oakland, bison tara sun tsere daga birnin
zoo. Na san tabbas kuna tunanin "To menene," amma a fili ba ku ji ba
sauran labarin. Kafin bison ya yi barna a titunan Oakland,
ma'aikata masu wayo sun sami hanyar da za su dawo da su. Da farko sun yi kokarin sanya baki
shayar da hay a gabansu. Lokacin da hakan ya kasa, sai suka je wurin Ba'amurke mai gwadawa kuma na gaskiya
samfur. Ee, sun sa yankan Wonderbread a gaban bison da ba a kwance ba suka tsaya
su a cikin hanyarsu. Gurasar da ke gina jiki mai ƙarfi hanyoyi 12 ya tabbatar da ƙarin 100%.
tasiri fiye da hay a jawo hankalin rabin ton dabbobi masu shayarwa. Abin yarda. Ba za a iya jira don
duba yakin talla na gaba na Langendorf. (Reuters 11/13)
Rarraba Class a Duniyar Cat
A Bloomfield, Ohio, wasu matasa biyu sun shiga
wani matsugunin dabbobi da daddare kuma ya doke kuliyoyi 16 har lahira da jemagu na wasan baseball. Ba a sani ba
dalili. Da a ce an hukunta wannan laifin a matsayin laifi kawai ko kuma a bi da shi da gaske
a matsayin babban laifi da ya kai shekara 10 a gidan yari? Ga juri a cikin wannan harka, duka
Batun ya juya kan nawa kowane kyanwa ke da daraja. Wani laifi a Ohio yana buƙatar aƙalla $500 na
lalacewar dukiya. Don haka dole ne masu gabatar da kara su tabbatar da cewa kowane cat yana da daraja $31.25. Idan da
An yi kiwon kuliyoyi tsantsar Siyama, babu shakka kashe-kashen zai kasance a
laifi. Amma a wannan yanayin, kuliyoyi sun ɓace kuma lauya mai kare Kirk Daily cikin nasara
ya ce saboda matsugunin ya same su kyauta, ba su da darajar tattalin arziki. Akwai a
darasi mai mahimmanci ga matasa anan wani wuri. A halin yanzu jita-jita yana da shi juri yana da wahala
yi aiki a kan littafin lissafi bisa gwaji tare da matsaloli kamar "Yawa cats iya Bob da
Ed club idan sun kai $20 guda…" (AP 11/7)
Rural Renaissance
Al'ummomin noma sun daɗe suna raguwa
sabbin hanyoyi guda biyu don bunkasa tattalin arzikinsu. Jaridar New York Times ta ba da rahoto game da girma kurkuku
masana'antu sun zama "kayan aikin ci gaban karkara." Kananan garuruwa yanzu
fafatawa a gasa "otal-otal" da aka taɓa jin tsoro, saboda, a cikin kalmomin Magajin gari
Ruth Carter na Canon City, Colorado, "Muna da kyakkyawar ƙazantawa, rashin tabbas
masana'antu." Labari mai gamsarwa. A lokaci guda kuma, yawancin gonakin iyali yanzu suna watsi da su
shuka kayan lambu don ƙarin fa'ida mai fa'ida na "agritainment" ko
"agritourism." Suna bude gonakinsu ga ’yan iskan gari da yunwa
ingantattun abubuwan da suka faru na tsohon lokaci, da cajin kuɗi don hawan hay, gidajen dabbobi, u-pick
'ya'yan itatuwa, da masara mazes. Manomi Rich Hodgson ya ce, “Noma na nishadi shine igiyar ruwa
na gaba ga kananan manoma." Kuma kasarmu ta dauki shekaru nawa kafin a samu
manufar "noman nishaɗi"? (NYT 11/2)