Dangane da hadin kai da kuma
farfaganda, kamfanoni na Amurka sun kawo wani sabon mataki a cikin
marigayi 20th karni. Kamar yadda aka nuna a cikin Oktoba 1996
fitowar ta Gudanar da Lafiya, ba kowa ba face PepsiCo-mallakarsa
Kentucky Soyayyen Chicken yanzu ana ɗaukarsa azaman tushen tushe
"lafiya."
A cikin labarinta mai suna "Lafiya,
KFC-Style," Christina Gandolfo ta nuna sabon hali don
kamfanoni, watau, "sauraron saƙon lafiya." A ciki
A gaskiya ma, wakilinmu mai ban tsoro ya buga wani binciken da ke nuna cewa sayarwa
na kayan aikin motsa jiki zuwa cibiyoyin jin daɗin jama'a sun haɓaka 11.2
kashi dari a kowace shekara tun daga 1990. Me ya sa, kuna iya mamaki? Ya, Gandolfo
yana ba da amsa mai sauƙi lokacin da ta bayyana, ba tare da baƙin ciki ba, cewa
"Haɓaka lafiya kasuwanci ne kawai mai kyau."
Bayar da Nike a matsayin misali mai kyau na
kamfani yana "inganta jin daɗi" ga ma'aikatansa,
Gandolfo ya zaɓi ya yi watsi da waɗancan "sauran"
Ma'aikatan Nike da ke aiki a Indonesiya, karkashin yanayi na zalunci
wadanda basu hada da kayan aikin motsa jiki na zamani ba, don
kusan $1.25 a rana. Irin yana ba da "kawai yi" sabon
ma'ana, eh?
Ko ta yaya, ci gaba zuwa ƙari
cikakken yanayin a cikin batu, an gabatar da mu tare da KFC, kamfani don haka
damuwa da lafiya har ma ya "slimmed-down" ta
suna zuwa ga gajarce, in ji Gandolfo. Mark Leonardi shine manaja
na shirin kiwon lafiya da motsa jiki a KFC. "Watakila bamu samu ba
samfurin mafi koshin lafiya," in ji shi. "Amma, kamar su
ka ce, komai a daidaita.” Ciki har da gaskiya, Mark?
Ƙayyadad da sukar mutum akan abincin takarce na KFC zuwa mara kyau
magana kamar "ba mafi koshin lafiya ba" laifi ne a ciki kuma
na kanta.
Kentucky Soyayyen Bala'i
Don gamsar da tarar Amurka
jarabar abinci, masu turawa kamar ƙungiyar Pepsi/KFC suna buƙatar yalwa
na wadata. Don haka, fiye da kaji biliyan uku ne a kowace shekara
da aka kashe a Amurka - yaya hakan ga al'umma yake
tashin hankali? Sakamakon ƙarshen wannan ba a ba da rahoto ba, tallafin mai biyan haraji
Kisan kisa na yawan jama'a wani tashin hankali ne mai nasaba da kitsen dabbobi
cututtuka kamar cututtukan zuciya, bugun jini, da ciwon daji; da
ci gaba da munanan dabarun noma da ke lalata barna
akan muhallinmu; da zahirin zahiri da ruhi
lalata wani nau'in dabba na musamman.
Eh kaji biliyan uku ne
yanka a kowace shekara kuma rayuwarsu ta kai ga nasu
kisa ba shine "ba mafi koshin lafiya ba," kamar yadda Leonardi zai iya
sanya shi. Kashi casa'in da biyar na dukkan kwai kaji ne ke samar da su
ajiye a cikin cunkoson gidajen baturi, ba sa ganin hasken rana. Tunda
fadace-fadace na faruwa akai-akai, tsuntsaye suna jin raɗaɗi don haka
"kayayyakin" bai lalace ba. Irin wannan magani
ba wai kawai yana tsoratar da dabba ba, amma yana iya haifar da ƙarin guba a ciki
jikin mu.
Duk dabbobi - kaji, aladu,
shanu, turkeys, da sauransu.- yayin da ake kai su yanka.
daga karshe su gane abin da ke tattare da su. Wannan yana haifar da
kwatsam saki na hormones, watau, da "yakin ko
tashi".
Bayan ɗan lokaci, waɗannan hormones sun kasance a cikin nama don haɗuwa da su
duk magungunan kashe qwari, maganin rigakafi, da sauran abubuwa masu cutarwa
riga a can, yana ba wa mabukaci KFC "mai sauri
abinci" bai dace da komai ba sai, watakila, sharar gida mai guba
ambata.
"Mu al'umma ce da ke da wani
kaji-layin taro a kowace tukunya," in ji John Robbins in Diet
don Sabuwar Amurka: Yadda Zaɓuɓɓukan Abincinku ke Shafan Lafiyar ku,
Farin ciki, da Makomar Rayuwa a Duniya (Duk da haka
Wallafa 1987). "Ba mu san cewa muna cin gawa ba kuma
qwai na azabtarwa halittu. Ba mu san cewa sun kasance ba
allura, allurai da hormones da maganin rigakafi, da allura
da rini ta yadda namansu da gwaiduwa za su bayyana kamar a
"lafiya-kallo" rawaya. Yaya nesa ba kusa da mu
zama, ba kawai tare da dabbobi amma tare da namu dandano buds, ya zama
mai saukin kamuwa da rashi…Idan muka saya muka ci
samfuran wannan tsarin samar da abinci, muna haɗin gwiwa da
su a cikin halittar wannan jahannama?"
Amma, sa'an nan kuma, lokacin da jahannama yana da
nifty corporate gym, Ina tsammanin za ku iya shawo kan kanku don duba
wata hanyar. Bayan haka, waɗannan masu tura takarda na KFC ba
da gaske ana kashe kaji ko? Ina iya jin saba
daina yanzu: "Muna bin umarni kawai..."
Gasar Soyayyar Kentucky
Bisa, ba shakka, a Kentucky, da
Hedkwatar KFC tana alfahari da samun nasara mai sauƙi a cikin himma
neman lafiya: a kowane lokaci, kashi 25 na 600
ma'aikata suna shiga cikin ayyukan lafiya ɗaya bayan ɗaya.
Koyaya, lokacin da komai ya gaza, koyaushe akwai lafiya
tarbiyar gasa don taimakawa wa] annan sauran sãsanni su samu mafi kyau
dacewa. “Muna da mutane da yawa iri-A a nan
masu son gasar," in ji Leonardi. "Za ku kasance
mamakin yawan mutanen da suka fito daga aikin katako kawai
don lashe T-shirt." Ina mamaki ko wannan T-shirt tana ɗauke da hoton
na farar fata, mai mallakar KFC kanar?
Bayan kayan aikin motsa jiki da
kayan aikin motsa jiki masu ban sha'awa kamar gasar T-shirt, KFC yana da
ɓullo da wasanni wasanni da kuma shekara-shekara kiwon lafiya baje inda ta
Ma'aikata masu cin kaji na iya neman gwajin cholesterol,
ilimin abinci mai gina jiki, da maganin mura. Duk da haka, ta hanyar duk,
Leonardi ya fi mai da hankali sosai don tabbatar da cewa ’yan’uwansa ba su yi ba
samun ma rashin lafiya.
"Muna wa'azin ban sha'awa
dacewa, kuma yana aiki," in ji shi. "Lokacin da na ga memba
wanda ke kasancewa a cibiyar motsa jiki kowace rana a can akan wani
Juma'a, zan kasance farkon wanda zai ce, 'Tafi gida-ji daɗi
karshen mako.' Wannan yana da mahimmanci kamar aiki
fita." Darasi a nan. Yin aiki ba dadi ko
m kamar abubuwan da kuke yi a karshen mako kuma ku mafi kyau
amince da kwararre kamar Leonardi kuma kada ku wuce gona da iri ko kuna iya zama
mai tsattsauran ra'ayi (wanda zai iya fara mamakin duk waɗannan m,
Ana sayar da ganguna masu cike da ƙwayoyin cuta a duk faɗin duniya,
watakila?)
Kentucky Soyayyen Control
A ƙarshe, ba don iyakance kansu ba
don lafiya kawai, KFC tana ɗaukar aikinta na lafiya har ma da ƙari,
bayar da "riba" kamar ATMs na kan layi, bushewar bushewa
ayyuka (ƙarin gubobi), da kuma gyaran mota da ɗauka da bayarwa.
Yana da mahimmanci a lura cewa Gandolfo, labarin
marubucin, baya ganin waɗannan haɗin gwiwar da ake kira fa'ida kamar yin
rayuwar ma'aikata mafi kyawu, ƙarin kuzari, ko ƙari
kalubale, amma "mafi iya sarrafawa." Kar a nema
ƙarin jin daɗi, daidaita don ƙarancin zafi, da alama ya zama mai aiki
jigon nan tare da Leonardi yana ƙarawa. "Watakila ba za mu kai su gida ba
da wuri, amma muna ba da ayyukan da ke koyar da daidaiton salon rayuwa da
yadda za su kasance lafiya-kuma wannan, muna tunanin, yana taimaka musu su kasance
mutane mafi kyau." Ina iya ganinsa nan da nan da za a sake shi New
York Times mafi kyawun siyarwa, Ingantacciyar Ma'auni Ta Hanyar Rayuwa
ATM na kan-Gidan.
Shin kowa a hedkwatar KFC
yi imani da cewa, watakila, guntun sa'o'i na iya haifar da lafiya da lafiya
ma'aunin salon rayuwa ko yin purveyors na partially-hydrogenated
mai, kitsen dabbobi, sukari, da sauran abubuwa masu mutuwa suna da wani
ajanda? Ta hanyar 'yantar da ma'aikatansu na "rashin hankali" na
gudanar da ayyukansu da ayyukansu da kiyayewa
su a cikin ingantacciyar yanayin jiki, KFC yana da gaske
ƙwararrun ma'aikata na bayan-NAFTA: babbar fasaha ta yaudare su
gyms, wasan ƙwallon ƙafa, da gasar T-shirt; relived na
ayyukan sirri na yau da kullun waɗanda ba kawai tsoma baki tare da aiki ba
lokaci amma yana iya haifar da wasu kamanni na tunanin mutum; kuma
m ga abinci mai gina jiki, muhalli, da da'a
Holocaust suna ba da gudummawa ga kowane minti na kowace rana.
Barka da zuwa lafiya, salon KFC.